Analyst Jobs in Web3

Building the Future of Crypto 

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

Proof of work

The team

We’re looking for a technically savvy and detail-oriented team member to help manage, troubleshoot, and optimize our MarTech stack. This person will be responsible for investigating data discrepancies that arise due to the intricacies of specific vendors’ configurations, attribution methodologies, fraud, or even bugs in our own applications. They will work across platforms like AppsFlyer, Google Analytics, Segment, Mixpanel, and our internal data systems to diagnose and resolve inconsistencies.

Additionally, this role involves debugging discrepancies in ad platform reporting (e.g., Meta, Google Ads, TikTok, and other paid media channels). This often requires working closely with our ad platform representatives to understand data mismatches, troubleshoot tracking issues, and ensure accurate attribution.

Beyond troubleshooting, this person will also audit and refine our event data—cleaning up outdated events, standardizing naming conventions and properties, implementing monitoring, and optimizing event volume to reduce costs. The ideal candidate has experience with marketing analytics, tracking methodologies, and integration troubleshooting across ad tech, analytics, and paid media platforms. Strong problem-solving skills, attention to detail, and the ability to collaborate with vendor technical support teams, ad platform reps, and internal engineers are essential.

The opportunity

• Manage, troubleshoot, and optimize our MarTech stack, ensuring accurate data tracking and reporting

• Investigate and resolve data discrepancies across analytics platforms (AppsFlyer, Google Analytics, Segment, Mixpanel) and internal data systems

• Debug inconsistencies in ad platform reporting (Meta, Google Ads, TikTok, and other paid media channels) by collaborating with ad platform representatives and internal stakeholders

• Diagnose tracking issues related to attribution methodologies, fraud detection, and platform-specific configurations

• Audit, clean up, and standardize event tracking data, implementing best practices for event naming conventions, data structure, and monitoring

• Optimize event volume to reduce costs while maintaining data integrity and accuracy

• Work closely with engineering, marketing, and data teams to refine data pipelines and troubleshoot integrations

• Ensure smooth data flow between MarTech, analytics, and AdTech platforms, implementing fixes and improvements where needed

• Stay up to date with industry best practices in tracking methodologies, ad platform attribution models, and privacy regulations (GDPR, CCPA, etc.)

Skills you should HODL

• 5+ years of experience working with MarTech, AdTech, or analytics platforms

• Strong understanding of web-based event tracking

• Hands-on experience with tools such as Google Analytics, Segment, Mixpanel, AppsFlyer, and CDPs

• Experience troubleshooting ad platform tracking and aggregation-based attribution (like SKAN and MMP)

• Familiarity with web and mobile attribution methodologies

• Ability to work with engineering and marketing teams to debug tracking implementations and ensure accurate data collection

• Strong analytical and problem-solving skills with a keen attention to detail

• Excellent communication skills to collaborate with vendor technical support, ad platform reps, and internal teams

#LI-Remote #LI-DA1 #USCANBR

This job is accepting ongoing applications and there is no application deadline.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws. 

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