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We are seeking a Senior Social Media Manager with deep experience in crypto (DeFi, Infra) and internet culture. This role will be a core part of our social media team. This team player will be responsible for developing, executing, and overseeing social media content strategies, content calendars, and staying on top of social innovations. The right candidate is a crypto native, one who lives and breathes crypto culture across X, actively engages in the ecosystem, and is user of dapps and protocols themselves.
TLDR About Hype
Hype is the leading agency in web3, founded in 2017
Work with top projects across the space
Fully-remote, flexible hours, team of 90+ people
20 days paid vacation
Competitive salary and future bonus opportunities
Who we’ve worked with:
Responsibilities
Gain a deep understanding of client’s growth stages, goals, and transform their needs to a social strategy across channels like Twitter/X, Web3 Social (Farcaster, Lens, etc)
Manage social media channels, including content creation, scheduling, and community engagement - with both a mixture of evergreen and reactive content
Work closely with the client and the creative department to determine what creative support (static, video, GIF) is needed to achieve goals
Social listening: Be our clients' eyes and ears on social media, spotting emerging themes and narratives
Monitor social media performance metrics and provide insights for optimization and improvement. Report and evaluate metrics such as follower growth, impressions/reach, engagement rate and use data to inform new strategies
Stay up-to-date on trends in the crypto market, onchain social, and wider economic space. Continually be on the look-out for new social media campaign ideas, strategies and tactics that could help take results to the next level.
- Actively managed social media for 1+ years either in a crypto project or web3 agency
- Strong understanding and love of crypto culture, ideally you’re a "degen" who is in pulse with what's happening in the market and latest campaigns
- Be a versatile marketer, adept at wearing multiple hats and thriving in a dynamic environment
- Deep immersion and understanding across DeFi and blockchain infra, ecosystem trends
- Strong understanding of web3 growth tactics such as community campaigns, airdrops, and web3 meme culture
- Excellent writing and communication skills in English
- Great interpersonal, and organizational skills
- Proactive marketer willing to start and test new tactics
Nice to Have:
- Agency/consulting background
- Connected to other crypto networks, KOLs and communities
- Experience being in DAOs and with governance proposals.
- Experience with managing questing, whitelisting, airdrop campaigns
- Written proficiency in other languages
- Deep experience with social scheduling and social analytics tools
- Proficiency in analyzing data, including Google Analytics, Web3 growth tools, and other key social media analytics tools.
Application process:
- Please submit your CV in the next steps
- Complete the next prompts - 3 paragraphs about: Why Hype? Your experience, 3 crypto orgs you are excited about in 2024 & why?
- Applicants will have two interviews, initial and then Exec team.
How do I get a job at DeFi?
Getting a job in the DeFi (decentralized finance) industry can be a competitive process, but there are a few steps you can take to increase your chances of finding a job in this field:
- Build up your skills and knowledge: To work in DeFi, you'll likely need to have a strong understanding of blockchain technology, as well as other related technologies such as smart contracts and cryptocurrency. Consider taking online courses or earning a degree in a relevant field to build up your skills and knowledge.
- Network with industry professionals: Attend meetups and conferences related to DeFi and make connections with professionals in the industry. Networking can be a valuable way to learn about job openings and get your foot in the door at a DeFi company.
- Create a strong online presence: Many DeFi companies will look at your online presence (such as your LinkedIn profile and personal website) when considering you for a job. Make sure to showcase your skills and accomplishments online and keep your profile up to date.
- Apply for relevant job openings: Keep an eye out for job openings at DeFi companies and apply for positions that align with your skills and experience. Apply for DeFi Jobs without Experience. Tailor your resume and cover letter to the specific job you're applying for and highlight any relevant experience or skills you have.
- Consider internships or volunteer work: DeFi Internships or volunteer work can be a great way to get your foot in the door and gain valuable experience in the DeFi industry. Many companies also offer internships to students, so consider applying for an internship if you're still in school.
- Be persistent: keep trying if you don't get a job right away. It can take time to find the right opportunity, but with the right skills and determination, you can land a job in the DeFi industry.