| Job Position | Company | Posted | Location | Salary | Tags |
|---|---|---|---|---|---|
GameStop | Remote |
| |||
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Have you built products from scratch? Have you launched new initiatives and grown them to billions in revenue? If so, we want to talk to you. GameStop is looking for a unique individual who is a blend of Product Marketer and Product Owner to help take out NFT platform to the next level. The ideal candidate will have demonstrated success in a high pressure challenging environments, is skilled at developing partnerships internally and externally, and has delivered results in record time.
Job Responsibilities
Responsible for the development and execution of the marketing strategy for GameStop’s NFT platform including product GTM, creator acquisition & partnerships, and consumer awareness & product adoption. The voice of the customer and trusted advisor as to how current and future creator / partner / customer needs inform product messaging, brand differentiation, marketing content, and collateral. Develop and lead successful product launches and ongoing marketing campaigns in close collaboration with the NFT team. Partner closely with the business development team to develop compelling collateral including presentations, one-pagers, case studies, and prototypes Work cross-functionally with product, design, brand, communications, support, etc. to build a robust creator pipeline Think big about the future of NFTs and how you can bring creators, partners, and gamers into the ecosystem more quickly Measure and report against the performance of product initiatives Job Requirements
Minimum of 5-8 years of Product Marketing and Go-To-Market experience, preferably in the consumer / creative / creator space, Product Management experience, or other relevant technology product marketing experience Powerful storyteller: written, verbal, and visual Demonstrated track record of creating customer segment-oriented campaigns to steer new customer acquisition, deepen engagement & retention Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions. Due to the newness of the space, a strong ability to create clarity amidst ambiguity and unknowns will be essential. Outstanding project management skills Self-starter and ability to be ready to roll-up your sleeves and get things done Demonstrated ability to collaborate effectively across multiple teams Nice to haves:
NFT marketplace experience and knowledge of crypto, Ethereum and Ethereum Layer 2 products. Experience working on creative / creator products or other consumer products MBA from premier school
What is the meaning of Layer 2?
Layer 2 in the context of cryptocurrency and blockchain technology refers to a secondary framework or protocol that is built on top of an existing blockchain system (the main chain or Layer 1)
The primary purpose of Layer 2 solutions is to solve the scalability and speed issues that many blockchains face, especially those that have become popular and heavily used, like Ethereum
Here are the key aspects of Layer 2 solutions:
- Scalability Enhancement: They help in scaling the main blockchain by handling transactions off the main chain. This reduces the burden on the main chain, allowing for faster and cheaper transactions.
- Types of Layer 2 Solutions: There are various forms of Layer 2 solutions, including state channels, sidechains, plasma chains, and rollups. Each has its own mechanism for interacting with the main chain and handling transactions.
- State Channels: These involve two parties engaging in numerous transactions outside of the main chain, which are then consolidated into a single transaction. This is especially useful for situations where multiple transactions occur between the same parties.
- Sidechains: These are separate blockchains that are connected to the main chain via a two-way peg. They operate independently and can have their own consensus mechanisms but are secured by the main chain.
- Plasma Chains: Plasma chains are similar to sidechains but with a more hierarchical structure. They report back to the main chain regularly and are optimized for mass transaction handling.
- Rollups: Rollups process and store transaction data on a sidechain but post transaction data to the main chain. They come in two varieties: optimistic rollups and zk-rollups, each with its own method of transaction verification.
- Security Considerations: While Layer 2 solutions are generally secure, they can have different security models compared to the main chain. This is an important consideration for users and developers.
- Impact on User Experience: For end-users, Layer 2 solutions can greatly improve the experience by reducing transaction fees and increasing transaction speeds.
- Adoption and Development: Many blockchain projects are actively developing Layer 2 solutions to enhance their networks. This is an ongoing area of innovation in the blockchain space.