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The Product Marketing Manager role is with a B2B SaaS client in the FinTech industry. There are so many exciting things going on in their business, so they are expanding their Product Marketing team. This position requires somebody with a deep product marketing background and a passion for the FinTech space.
Responsibilities
- Collaborate with Product and Sales teams to define and strategize for GTM strategy
- Craft messaging and sales enablement materials for new products and existing products
- Refine messaging based on research and understanding of the product's target audience verticals
- Define product positioning and evaluate the competitive landscape to understand key differentiators
- Create product marketing content that clearly and effectively communicates our value-proposition
- Oversee product launches and feature releases
- Take ownership of Product Marketing for designated verticals and product
Qualifications
- 6+ years' of product marketing experience for enterprise softwares
- 4+ years in a B2B SaaS environment
- Experience in/passion for the FinTech space (blockchain, crypto, investment services)
- Experience with PaaS environments is a plus
- Strong verbal, written, and presentation skills