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Marketing Director Africa
Nigeria, Lagos /
Marketing – Marketing /
Full-time Onsite or Remote
Apply for this job
Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.
Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?
Responsibilities:
- End to end responsibility to lead and implement growth marketing programs for user awareness and acquisition. You will lead and build on the existing user acquisition team for implementation of our growth marketing strategies
- Plan, initiate and execute all digital marketing initiatives, including SEO and paid marketing such as SEM, marketing automation, multichannel marketing, social media and physical advertising campaigns
- Develop an understanding of the crypto ecosystem and our existing brand further within the ecosystem
- Develop new business opportunities through strategic partnership across relevant partners
- Drive business growth through partnerships and strategic agreements to increase market penetration, user acquisition, revenue, and other relevant metrics.
- Create a communication strategy, to craft key messages on the benefits of our crypto/ blockchain products.
- Cross-functional collaboration with internal stakeholders across different teams and geographies.
Requirements:
- Minimum 8 years of experience in building a brand with a successful record of delivering work with measurable impact on brand image and business results. A consumer tech background is highly desirable.
- Have a knack for both data and creativity. Proven track record of utilizing data informing innovative and interesting ideas that are successfully operationalized into impactful marketing campaign execution;
- Experience working well with creative and business people, knowing how they need to be briefed and managed in order to deliver the most impactful creative work
- Strong stakeholder management skills, comfortable building relationships and influencing cross functional business partners
- Interest in crypto/blockchain/technology space is a big plus
Working at Binance
• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
• Fast moving, challenging and unique business problems
• International work environment and flat organisation
• Great career development opportunities in a growing company
• Possibility for relocation and international transfers mid-career
• Competitive salary
• Flexible working hours, Casual work attire
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Apply for this job
What does a marketing manager in web3 do?
A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3
Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space
This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks
Some specific tasks that a marketing manager in web3 might be responsible for include:
- Developing and executing marketing campaigns to promote products or services in web3
- Identifying target markets and customer segments within the web3 ecosystem
- Managing relationships with partners and stakeholders within the web3 community
- Analyzing market trends and consumer behavior in web3
- Monitoring and reporting on the effectiveness of marketing efforts in web3
- Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives