Marketing Web3 Jobs in North America

The Role:

We’re looking for a Marketing Communications Manager who is passionate about telling stories and bringing them to life through a holistic approach that balances the art & science of compelling marketing campaigns. You will bring your past experiences working with forward-thinking brands to Autograph as a communications marketing leader within the organization. You will help manage a growing department (which manages marketing for all verticals). You will lead cross-functional marketing communications projects for specific NFT launches from creative campaign conception through to launch, inclusive of cross-functional collaboration, work with partner agencies, and execution of earned and paid media tactics to grow the Autograph and drive interest in the digital offering. You will work closely with a third-party PR agency to drive relevance and accomplish business goals.

Responsibilities:

• Work with internal and external strategic and creative partners to create groundbreaking marketing concepts, pushing beyond the boundaries of what is expected for a brand in this space and beyond
• Understand and manage the communications and media specific components of the campaign / product launch process from start to finish for all verticals
• Create strategic communications plans for key campaigns, from start to finish
• Focus on an earned media approach to drive heat and buzz around strategic product launches
• Work seamlessly with external PR agency to uplevel all communications plans for marketing campaigns across all verticals (sports/teams/athletes, media/music/film, brand)
• Create top-tier influencer marketing strategies for specific campaigns across all verticals
• Manage the execution of select influencer marketing campaigns, working with marketing managers and coordinators to ensure excellent follow through and recapping
• Consider content marketing approach, paid media approach and strategic brand partnerships within the greater communications strategy for each marketing campaign/product launch
• Support the marketing department to grow our team including mentoring younger teammates
• Manage complicated internal and external timelines and 3rd party partnerships
• Present ideas in a clear and focused way that builds consensus within the team
• Work collaboratively within a cross-functional team environment with other members of creative, tech, partnerships and product teams
• Translate complex strategic approaches into easily accessible creative concepts with an emphasis on communications, PR, earned media and heat
• Set the bar for creative excellence
• Ensure strategy and content reflect consistently throughout the project’s communications/media plans and positively reflect the brand image and company ideals
• Participate in and provide regular opportunities for professional development and growth to team
• Report progress of projects at major stages of their conception, creation, and execution
• Work across several projects simultaneously, maintaining standards and supporting team members
• Ideate with the team, considering pitch content, narrative and quality, thinking over several concepts to result in unexpected and energizing creative output
• Anticipate problems that may impede a project from completing on time and implement solutions
• Continuously iterate and improve our content and output
• Deliver results by working with both internal and external resources

Minimum Qualifications:

• A storyteller with excellent verbal and written communication skills
• Strong understanding of the communications/PR landscape and comfortability providing strategic recommendations for media partnerships
• Provide examples of marketing campaigns with the goal of driving heat/earned media
• Familiarity with a variety of software programs, such as PowerPoint, Google Slides, Photoshop, InDesign, and others
• Knowledge of how to develop brand identities through multi-channel marketing
• Strong comfort level interacting with high-profile clients and industry professionals
• Evidence of participation in ongoing professional development opportunities in the areas of marketing campaign strategy and execution.
• Recent hands-on experience
• Professional business skills, such as negotiation, project management, and leadership
• Talent in presenting information concisely and accurately, with keen attention to detail
• Passion for digital storytelling
• Strong understanding of the social media landscape and platform trends
• Experience upholding and maintaining brand voice across multiple audiences

Preferred Qualifications:

• Sports, entertainment or tech industry experience
• Earned media experience
• Knowledge of NFT space