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Binance
Asia
Growth Operation Specialist - Greater China
Asia
Marketing – Local Marketing /
Full-time: Remote /
Remote
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Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities:
- Belong to the growth department, responsible for growth indicators, especially proficient in designing user growth activities.
- Design and implement user growth strategies, coordinate channel operation activities, be responsible for creative planning, resource coordination and implementation, track data effects, and output review reports
- Focus on refined channel operation, build channel/user layered incentive system and life cycle management mechanism, design differentiated operation strategy, and drive platform user growth
- Good at data analysis, able to quickly establish an effective data analysis framework, monitor and analyze user growth data, evaluate the effect of strategies, and drive business growth through data
- Pay attention to industry dynamics, policy changes and trends of competitive products, track the trend of cryptocurrency market, put forward targeted operation optimization suggestions, and output differentiated operation plans
- Be familiar with blockchain industry related products, promote the implementation of business product functions, and drive business growth
Requirements:
- Min. 3 years experience in activity operation, familiar with Web3 industry, independently handled over one million user growth projects
- Proficient in various user operation methods, with Pinduoduo, Kuaishou and other social media growth activity operation experience is preferred
- Bilingual English and Mandarin is required to be able to coordinate with overseas partners and stakeholders
- Self-driven, responsible and able to work under pressure
- Strong cross-department coordination ability
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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