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ISO 9001 Certified | 400+ students | Learn more | by Metana | ||
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At Ripple, weโre building a world where value moves like information does today. Itโs big, itโs bold, and weโre already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs.ย
If youโre ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value.
THE WORK:
We are growing, and so is the breadth and depth of our marketing programs, with AI at the core of how we scale. We are looking for a highly motivated, diligent, and data-driven Associate Email Marketing Manager to join our Growth Marketing team. Reporting into the Director, Marketing Operations and Demand Generation, this role will help build and optimize email marketing campaigns that educate, engage, and convert our target audiences and ideal customer persona across the full buyer and customer lifecycle.
In this role, you will lead the development and execution of email and nurture programs, ensuring campaigns are aligned with GTM strategy and regional requirements. Youโll partner closely with Growth Marketing, Content, Communications, Events, Product Marketing, Sales etc. to deliver timely and relevant messaging to our target audience across funnel stages. You'll also be a practitioner and champion of AI-powered tools โ using them to accelerate content creation, personalization, and campaign optimization at scale.
Youโll use data to continuously improve engagement and lead quality, support scalable lifecycle programs, and help ensure our email engine drives measurable impact on pipeline and revenue.
WHAT YOUโLL DO:
- Build, QA, and deploy email campaigns for lead nurture, product updates, and prospect and customer engagement.
- Leverage AI tools (e.g., Claude, Gemini, or similar) to uplevel and accelerate campaign build, production, personalization, and A/B test iteration and reporting.
- Write and refine high-performing email copy across the lifecycleโfrom top-of-funnel awareness and education to product adoption and expansion.
- Adapt tone and messaging by persona, industry, funnel stage, and region while maintaining brand voice and consistency.
- Run A/B tests on subject lines, preview text, copy, CTAs, and timing to improve email performance.ย
- Use a marketing automation platform (Pardot/Account Engagement, HubSpot) to implement campaigns end-to-end.
- Analyze and share performance metrics (open rates, CTR, CVR, MQL, and pipeline impact) frequently.
- Collaborate with Marcomms, Product Marketing, and Sales teams to translate complex ideas into clear, persuasive, customer-first messaging.
- Ensure compliance with GDPR, CAN-SPAM, CCPA, and industry best-practicesโ including emerging standards around AI-generated content transparency and data usage.
- Support data hygiene, segmentation, and scalable email program design.
WHAT YOU'LL BRING:ย
- 3+ years of proven track record in email, lifecycle, or marketing operations roles.
- Hands-on experience with a marketing automation platforms (Account Engagement (Pardot), HubSpot etc.).ย Experience with AI features of these tools is a plus.
- Proven ability to write clear, persuasive, and conversion-focused email copy.
- Strong understanding of segmentation, nurture programs, and B2B buying journeys.
- Strong grasp of messaging frameworks, and value-based writing and comfortable writing for different personas and stages of the funnel.
- Experience testing and iterating on copy using data and insights.
- Ability to translate metrics into a story and share insights that position email campaigns as an impactful channel for moving pipeline.
- Seasoned in process implementation and improvements for increasing program efficiency.
- Experience working in collaborative, cross-functional, fast-paced environments.
WHO WE ARE:
Do Your Best Work
- The opportunity to build in a fast-paced start-up environment with experienced industry leaders
- A learning environment where you can dive deep into the latest technologies and make an impact.ย A professional development budget to support other modes of learning.
- Thrive in an environment where no matter what race, ethnicity, gender, origin, or culture they identify with, every employee is a respected, valued, and empowered part of the team.
- In-office collaboration for moments that matter is important to our culture, and we give managers and teams the flexibility to decide which 10+ days a month they come in.ย
- Bi-weekly all-company meeting - business updates and ask me anything >
- We come together for moments that matter which include team offsites, team bonding activities, happy hours and more!
Take Control of Your Finances
- Competitive salary, bonuses, and equity
- Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
- Employee giving match
- Mobile phone stipend
Take Care of Yourself
- R&R days so you can rest and recharge
- Generous wellness reimbursement and weekly onsite & virtual programming
- Generous vacation policy - work with your manager to take time off when you need it
- Industry-leading parental leave policies. Family planning benefits.
- Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events
Benefits listed above are for full-time employees.ย
How much do crypto jobs pay?
The salaries for cryptocurrency jobs vary widely depending on the specific role, industry, location, experience, and other factors
However, in general, cryptocurrency jobs tend to pay relatively well compared to other industries
Here are some examples of average salaries for popular cryptocurrency jobs:
- Blockchain Developer: The average salary for a blockchain developer in the US is around $105,000 per year, with salaries ranging from $60,000 to $180,000 per year.
- Cryptocurrency Analyst: The average salary for a cryptocurrency analyst in the US is around $85,000 per year, with salaries ranging from $50,000 to $135,000 per year.
- Cryptocurrency Trader: The average salary for a cryptocurrency trader in the US is around $95,000 per year, with salaries ranging from $40,000 to $180,000 per year.
- Marketing and PR Manager: The average salary for a marketing and PR manager in the US is around $77,000 per year, with salaries ranging from $43,000 to $128,000 per year.
- Crypto Lawyer: The average salary for a crypto lawyer in the US is around $120,000 per year, with salaries ranging from $70,000 to $200,000 per year.
Is crypto jobs legit?
Yes, cryptocurrency jobs are generally legitimate, and the industry has created many job opportunities over the years
As the cryptocurrency industry has grown, it has attracted a significant number of legitimate businesses and organizations that require talented individuals to work in various roles, such as blockchain development, cryptocurrency analysis, trading, marketing, public relations, law, and compliance, among others
However, as with any industry, there are also fraudulent job postings and scams that try to take advantage of people looking for work
It is essential to be cautious and thoroughly research any company or job opportunity before applying or accepting a position
You should always verify that the job posting is from a legitimate company and never provide sensitive personal or financial information without ensuring that the opportunity is genuine
To avoid scams, you can do the following:
- Research the company before applying for a job or accepting a job offer. Check the company's website, social media, and reviews to ensure that it is legitimate.
- Verify the job posting and contact information. Ensure that the email, phone number, or website listed in the job posting is valid.
- Don't pay for a job or training. A legitimate company will not ask you to pay for a job or training.
- Be wary of job offers that sound too good to be true. If a job offer promises a high salary or unrealistic benefits, it could be a scam.
What careers are there in crypto?
The market of cryptocurrency jobs has grown rapidly in recent years, creating a wide range of career opportunities in various sectors
Here are some of the careers in crypto that you can explore:
- Blockchain Consultant: Consultants offer advice to businesses and organizations that are exploring the implementation of blockchain technology. They help with strategic planning, implementation, and optimization.
- Blockchain Developer: Developers are responsible for creating and maintaining blockchain-based applications and smart contracts. They need to have experience in coding languages like Solidity, C++, and Python.
- Crypto Compliance Officer: These professionals ensure that businesses operating in the crypto industry comply with relevant laws and regulations.
- Crypto Journalist: A journalist who specializes in reporting on cryptocurrencies and the blockchain industry. They write news articles, feature stories, and analysis.
- Crypto Lawyer: Lawyers who specialize in the crypto industry help navigate complex regulatory and legal frameworks.
- Cryptocurrency Analyst: An analyst researches and analyzes cryptocurrencies and the market trends. They provide insights on trading, investments, and risk management.
- Cryptocurrency Educator: Educators help individuals and businesses understand the concepts and technicalities of cryptocurrencies and the blockchain technology.
- Cryptocurrency Trader: Traders buy and sell cryptocurrencies on exchanges, making profits by predicting market movements.
- Marketing and PR Manager: These professionals are responsible for promoting crypto projects, managing the brand's online presence, and building community engagement.
Can you make a career out of cryptocurrency?
Yes, it is possible to make a career out of cryptocurrency
The cryptocurrency industry has grown rapidly in recent years, and there are now many job opportunities available in various sectors related to blockchain and digital currencies
Some of the most common career paths in cryptocurrency include blockchain development, cryptocurrency trading, cryptocurrency analysis, marketing and public relations, and cryptocurrency journalism
There are also roles in cryptocurrency consulting, law, and compliance, among others
To pursue a career in cryptocurrency, it is important to have a strong understanding of the technology and how it works
This may require education or training in computer science, economics, or finance, depending on the specific career path you choose
Additionally, keeping up with the latest developments in the industry is crucial to stay competitive and relevant
As with any career, success in the cryptocurrency industry also requires a strong work ethic, dedication, and a willingness to continuously learn and adapt to new developments
While the industry is still relatively new and rapidly evolving, it has the potential to offer exciting and rewarding career opportunities for those who are passionate about the technology and willing to put in the effort to succeed.
What is crypto jobs?
Crypto jobs refer to employment opportunities in the cryptocurrency industry
This can include jobs related to the development of cryptocurrency technology, such as blockchain development, as well as jobs in crypto-related companies, such as exchanges or payment processing firms
Some examples of crypto jobs include blockchain engineers, crypto traders, and compliance specialists
These jobs often require specialized knowledge and expertise in the field of cryptocurrencies and blockchain technology.