| Job Position | Company | Posted | Location | Salary | Tags |
|---|---|---|---|---|---|
Ava Labs | New York, NY, United States | $81k - $90k | |||
Wintermute | Singapore, Singapore | $72k - $75k | |||
Wintermute | Singapore, Singapore | $42k - $80k | |||
Flowcarbon | New York, NY, United States | $63k - $100k | |||
| Learn job-ready web3 skills on your schedule with 1-on-1 support & get a job, or your money back. | | by Metana Bootcamp Info | |||
Structure Financial | New York, NY, United States |
| |||
Electric Coin Co. | Denver, CO, United States | $140k - $180k | |||
Wintermute | London, United Kingdom | $84k - $100k | |||
Wintermute | London, United Kingdom | $63k - $90k | |||
OKX | Singapore, Singapore | $72k - $100k | |||
Nethermind | London, United Kingdom | $25k - $50k | |||
Affine | New York, NY, United States | $58k - $75k | |||
Story Protocol, Inc. | Remote | $84k - $150k | |||
OKX | Singapore, Singapore |
| |||
OKX | Singapore, Singapore | $40k - $60k | |||
OKX | Singapore, Singapore | $54k - $90k |
This job is closed
We are looking for an experienced marketer who is fluent in blockchain and crypto to lead growth marketing for DeFi at Ava Labs. This is a director level role reporting to the CMO. This person will work closely with business owners in our DeFi vertical to understand their business goals and priorities, partner with these leaders to design and implement creative marketing strategies in support of those goals, and collaborate with peers in marketing functions to oversee the execution of these strategies and campaigns. This is the ideal role for crypto-native professionals with a background in DeFi and integrated marketing, a strong command of how to leverage paid, owned and earned media in support of growth, and a history of success conceiving of and managing headline-making marketing campaigns.
WHAT YOU WILL DO
- Lead marketing efforts for the DeFi vertical at Ava Labs, including Wallets and Exchanges.
- Consult with internal business leads for DeFi to understand growth objectives and business strategy, and serve as the primary marketing liaison to this business unit.
- Serve as a proxy for the customer (dApps and users) and advocate for their needs.
- Craft messaging and develop brand stories that speak to the problems faced by the customers, and that effectively demonstrate the empathy and authority needed to convey the value of Avalanche’s offering in this category.
- Design creative marketing strategies to support business growth / goals - and optimized for CAC and on-chain activity - in consultation with marketing peers in Design, PR & Communications, Content & Social, Paid Marketing, Community and Events.
- Quarterback the execution of these integrated marketing campaigns through collaboration with marketing peers in various disciplines
- Work with the marketing analytics team to measure campaign performance and make data-driven adjustments to funnel and tactics as necessary.
- Regularly produce and deliver reports that succinctly communicate strategies, tactics and performance.
WHAT YOU WILL BRING
- 5+ years leading integrated marketing campaigns to support growth, with experience managing cross-functional teams in an indirect capacity
- Knowledgeable in blockchain technology and cryptocurrencies, with expert knowledge of DeFi, wallets and exchanges based on personal experience as a user (ideally for 2+ years)
- Hands-on experience implementing customer acquisition strategies through both organic and performance media
- Social Media Management: Twitter, Facebook, Instagram, LinkedIn, Discord, Telegram
- Fluency and comfort with data analysis and basic modeling
- Experience developing and managing budgets
- Adroit at communicating with peers and executives
- Experience in and tolerance for high-growth environments
- Superior writing, verbal and presentation skills
- Strong personal and team leadership traits
- Inclusive, affable mindset with high EQ
#LI-Remote #LI-AC1
How do I get a job at DeFi?
Getting a job in the DeFi (decentralized finance) industry can be a competitive process, but there are a few steps you can take to increase your chances of finding a job in this field:
- Build up your skills and knowledge: To work in DeFi, you'll likely need to have a strong understanding of blockchain technology, as well as other related technologies such as smart contracts and cryptocurrency. Consider taking online courses or earning a degree in a relevant field to build up your skills and knowledge.
- Network with industry professionals: Attend meetups and conferences related to DeFi and make connections with professionals in the industry. Networking can be a valuable way to learn about job openings and get your foot in the door at a DeFi company.
- Create a strong online presence: Many DeFi companies will look at your online presence (such as your LinkedIn profile and personal website) when considering you for a job. Make sure to showcase your skills and accomplishments online and keep your profile up to date.
- Apply for relevant job openings: Keep an eye out for job openings at DeFi companies and apply for positions that align with your skills and experience. Apply for DeFi Jobs without Experience. Tailor your resume and cover letter to the specific job you're applying for and highlight any relevant experience or skills you have.
- Consider internships or volunteer work: DeFi Internships or volunteer work can be a great way to get your foot in the door and gain valuable experience in the DeFi industry. Many companies also offer internships to students, so consider applying for an internship if you're still in school.
- Be persistent: keep trying if you don't get a job right away. It can take time to find the right opportunity, but with the right skills and determination, you can land a job in the DeFi industry.