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Archblock | Remote |
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Marketing Lead
Remote | US /
Marketing /
Full Time Employee
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About Archblock
Archblock bridges institutional capital to DeFi’s modern financial infrastructure. As a core TrueFi contributor, Archblock brings institutional lenders and fund managers on-chain to make global lending more transparent, effective, and accessible.
Archblock has incubated DeFi’s first credit protocol TrueFi, now with nearly $2 billion in originations and a perfect record of repayments, as well as a suite of popular stablecoins including TrueUSD, which today moves billions of dollars globally every month.
Archblock has offices in Ireland and Poland, with a remote US team concentrated across San Francisco and New York.
We have a wonderful opportunity for a creative, pro-active and experienced marketing lead looking to “get in early”as we grow and build our products and brand.
Reporting to our COO , you will be a core member of our “GTM team ” building our marketing strategy and engine from scratch. You’ll be working with a team that’s done this before and knows the value of investing in the entire marketing funnel, so you’ll spend less time convincing and more time building.
Who are you?
You are ambitious and hard-working, love what you do and are passionate about “getting stuff done”.
You are a jack of all trades across the marketing spectrum, and feel right at home in a fast paced startup culture. If something doesn’t exist yet , you’re excited to build it.
You are autonomous and excited about taking ownership of all things marketing.
You have design skills which you will use in building the most powerful content strategy in web3.
You will be excited about creating new and innovative ways to get our message about our products out there.
What you will do:
- Own & execute archblock’s marketing strategy
- Understand our customers within our target segments and ensure our website focuses on what is important and aligns to their needs
- Develop targeted messaging and positioning informed by user research, market insights, and product understanding.
- Work closely with a range of cross-functional teams—product managers, engineering, design, and other marketers—to develop compelling experiences on our website and social platforms
- Help develop, create, and promote the archblock brand, products and imagery
- Be responsible for managing, updating and maintaining archblock website and social media presence
- Help ideate and execute content ascension journeys for the various archblock customer segments
- Drive traffic to the website using paid and organic channels
- Build relationships with external agencies who will support our PR Strategy, expand our Media outreach, promote our message/content - (social media, blog, website, events) and assist in successfully executing product launches,
- Help implement the strongest content strategy in web3
- Work hard and get "stuff "done while embracing and living our core values everyday.
Requirements:
- 3-4 years experience in product marketing at fast growing startups and /or in Fintech environment
- Wide variety of marketing skills and eagerness to work across multiple fronts each day
- You are a great storyteller, and writer: you can slice, dice, and distill a narrative from a complex data set into an executive summary
- Ability to create and maintain quality websites
- Ability to work with minimal guidance, be proactive, handle uncertainty, and embrace the challenge of quickly evolving goals
- True believer in the ethos of quality content above all else
- Experience in Crypto space with web3 acquisition and engagement metrics & strategies
- Demonstrated experience in community building
- Experienced developing and executing paid marketing strategies on social media and search engines
- Knowledge/awareness of regulatory/ compliance and legal requirements within our space
Bonus points for:
Does this sound like you? We’d love to hear from you if so.
Equal opportunity
We’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Apply today and let us know what makes you unique.
Learn more about Archblock
Follow us on LinkedIn
Visit www.archblock.com
Apply for this job
How do I get a job at DeFi?
Getting a job in the DeFi (decentralized finance) industry can be a competitive process, but there are a few steps you can take to increase your chances of finding a job in this field:
- Build up your skills and knowledge: To work in DeFi, you'll likely need to have a strong understanding of blockchain technology, as well as other related technologies such as smart contracts and cryptocurrency. Consider taking online courses or earning a degree in a relevant field to build up your skills and knowledge.
- Network with industry professionals: Attend meetups and conferences related to DeFi and make connections with professionals in the industry. Networking can be a valuable way to learn about job openings and get your foot in the door at a DeFi company.
- Create a strong online presence: Many DeFi companies will look at your online presence (such as your LinkedIn profile and personal website) when considering you for a job. Make sure to showcase your skills and accomplishments online and keep your profile up to date.
- Apply for relevant job openings: Keep an eye out for job openings at DeFi companies and apply for positions that align with your skills and experience. Apply for DeFi Jobs without Experience. Tailor your resume and cover letter to the specific job you're applying for and highlight any relevant experience or skills you have.
- Consider internships or volunteer work: DeFi Internships or volunteer work can be a great way to get your foot in the door and gain valuable experience in the DeFi industry. Many companies also offer internships to students, so consider applying for an internship if you're still in school.
- Be persistent: keep trying if you don't get a job right away. It can take time to find the right opportunity, but with the right skills and determination, you can land a job in the DeFi industry.