KOL (Key Opinion Leader) Jobs

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Responsibilities:

• Main Responsibilities:
→  KOL Management
• Proactively reach out to KOLs (Key Opinion Leaders/Influencers/YouTubers) to expand our affiliate network.
• Handle negotiations, onboarding processes, and any necessary paperwork to ensure smooth integration of new affiliates.
• Maintain consistent and effective communication with affiliates to build strong relationships.
• Analyze affiliate performance data and provide actionable recommendations to enhance their effectiveness.
• Develop and implement promotional campaigns with a strong focus on maximizing ROI.
• Build reports using internal data to track and optimize the overall performance of the affiliate channel.
• Continuously monitor industry trends, competitor activities, and emerging KOLs to stay ahead in the market.


• Supplementary Responsibilities:
→  SEO/ASO
• Act as primary POC on the regional team to identify and act on backlink building, content strategy, messaging, and partnership opportunities. 
• Develop and implement effective SEO strategies to improve organic search rankings and drive traffic to our website.
• Interact with external vendors to build backlinks to our website and implement our link building strategy.
• Keep track of Binance’s backlink profile to maintain healthy links.
• Research and understand the crypto ecosystem, find new link opportunities by using the latest search techniques and conducting competitor backlink analysis.
• Optimize on-page elements, including meta tags, headers, URLs, and content, to improve search engine visibility.
• Develop and execute ASO strategies and competitor analysis to improve app store rankings and increase downloads for our mobile applications.
• Collaborate with the content, design, and global SEO teams  to ensure SEO and ASO best practices are implemented across all digital assets.

Requirements:

• Experience in managing affiliate and/or community programs, preferably in the fintech space, ideally in the crypto space.
• Strong understanding of cryptocurrency, blockchain technology, and the broader fintech landscape.
• A business development background is a plus.
• Strong interpersonal skills with the ability to build relationships and manage a diverse community.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Strong analytical skills and the ability to interpret data and make data-driven decisions.
• Experience as an SEO and ASO Specialist or similar role is a plus. 
• Experience in working with media, celebrities, key partners, or influencers.
• Fluency in Arabic & English is required to effectively coordinate with partners and stakeholders.

・ Competitive salary

・ Flexible working conditions

・ Flat organisation

・ Great Locations with a highly talented and international colleagues

・ Be a part of the exciting future of the crypto-currency revolution and work on the world's no.1 crypto-currency exchange!

Binance Exchange is the leading crypto exchange by trading volume and users, with customers in over 180 countries and regions. Capable of processing more than 1.4 million orders per second, Binance is one of the fastest trading platforms in the world. The platform focuses on security, robustness, and execution speed—attracting enthusiasts and professional traders alike.