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| Job Position | Company | Posted | Location | Salary | Tags |
|---|---|---|---|---|---|
Cake Pte Ltd | Singapore, Singapore | $63k - $79k | |||
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This job is closed
This is a full-time remote position.
What you’ll do:
- Take a hands-on approach to immerse yourself in Cake DeFi, gaining a deep understanding of our business and our customers.
- Forge strong relationships across the Cake DeFi team.
- Review existing digital and performance marketing channels and activities to identify new opportunities, and look to implement best practices.
- Improve our market awareness and user acquisition through performance and digital growth acquisition strategies
- Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliates collaboration
- Leverage insightful data and consumer insights to ensure we're able to plan ahead, in collaboration with the rest of the teams
- Lead, strategize, implement and optimize digital and performance marketing for Q3/Q4
- Map out all touch points across the funnel marketing process —from end-to-end.
- Manage the cross-channel digital and performance marketing funnel to increase awareness and conversions.
- Identify opportunities and utilise analytics to maximize reach, personalize user experiences and optimize attribution
- Drive personalized omni channel programs (email/push/in-app) delivering segmented notifications that are proven by both quantitative and qualitative measurements
- Grow users from the ecosystem through user segmentation, product cross-selling / up-selling, and product offerings integration.
What you’ll need:
- Experience leading digital and performance marketing in a tech-focused, high-growth startup
- If not direct experience in the crypto industry, experience working with relevant target demographics
- The ability to keep an eye on the bigger picture whilst ensuring the daily operations are on track
- Experience with programnmatic ad-buying and performance ads management
- Expertise with customer lead generation and acquisition across digital platforms
- Familiarity with social media platforms from an advertising perspective, as well as full-funnel marketing
- Fluency in German or Italian is preferred because of target market