Metaverse Jobs

About the Palm

Palm NFT Studio is revolutionizing the Web3 and NFT industry by evolving the way leading Brands and Creators use NFTs for Storytelling and Community building. Palm NFT Studio is launching innovative and groundbreaking NFT projects on the sustainable and growing Palm Network. Palm Network is a decentralized, environmentally efficient, scalable and secure NFT blockchain solution deployed as an Ethereum sidechain.

About the Role:

Palm’s Marketing team is growing in a dynamic and exciting way. We are looking to hire a rockstar Sr. Brand Marketing Lead to help shape the brand narrative and strategy. Partnering with some of the hottest global Brands to launch compelling NFT and metaverse projects, this experienced Brand Marketer will be defining a brand at the nexus of Art, Entertainment and Fashion.

Responsibilities

As the Sr. Brand Marketing Lead, you’ll be responsible for providing marketing and industry expertise to set budgets for campaigns, organize promotional events for launches and encourage brand uniformity across marketing initiatives. You will work hand-in-hand with the Design, Content, Communications, Growth Marketing, Product marketing, and Partnerships to align efforts globally. You will continually refine and evolve our brand strategy, working with partners and influencers to ensure the Palm brand shines across all channels.

We are looking for a dynamic, inspiring and creative individual, with strong experience building brands in emerging tech and/or Web3. You will plan, strategize, scope, and execute our core brand campaigns, working closely with the VP of Marketing.

Additional responsibilities include:

• Evaluate the current Palm NFT Studio brand, understand how the market perceives us, and rapidly develop a strategy to significantly uplevel the brand and drive brand awareness.
• Analyze audience segments and gain deep understanding of the Web3 and NFT landscape
• Perform regular audits to ensure our brand is cohesive, provocative, and memorable
• Thoroughly evaluate competitor brands and aspirational brands in the Web3 space and develop unique and differentiated positioning for Palm to inform the strategy
• Develop and define measurement plans for short and long-term brand goals and KPIs
• Drive continuous optimization across all facets of campaigns by partnering with cross-functional teams to develop, localize and test new ad copy, video ads, banners, content, and landing pages
• Develop, launch, and optimize brand awareness campaigns across the media landscape including video, display, paid social, and other online marketing channels
• Partner with the marketing analytics team to produce reports outlining results and recommend opportunities for improvement
• Work with stakeholders across various business units and professions to ensure operational processes and responsibilities are understood and executed against

Requirements

• 5-7+ years of relevant brand marketing/advertising experience in tech or emerging products
• Ability to both think big picture and be a visionary/idea generator – leading program vision and planning while also getting involved in the details of program execution
• Experience managing a budget.
• Strong organizational, and problem-solving skills, with a proven ability to handle multiple priorities and work streams successfully
• Strong business sense and a commitment to excellence/high standards
• Strong communication skills

Bonus Points

• Experience working in a startup as well as in a big corporate environment
• Experience working in a remote environment
• Experience with or a passion for blockchain, crypto, and NFTs
• Experience in other regulated industries like Financial Services or Payments
• Experience leading projects blending Creative and Technology workstreams (e.g. Gaming, Creative Agencies, etc.)