Product Marketing Jobs in Web3

Your mission

As Product Marketing Specialist, you will be responsible for creating compelling narratives that effectively communicate the unique value propositions of Bitpanda’s products to drive customer engagement and loyalty. Together with our product and marketing teams, you are at the pulse of what Bitpanda is planning and implementing. You are a true project management expert and driven by a deep passion for, understanding of and relentless drive around all types of product marketing campaigns.

What you’ll do

• Consistently monitor the funnel health across multiple markets and build data-informed global campaigns to drive awareness, adoption, and engagement for Bitpanda’s products
• Collaborate with product & marketing teams to build effective go-to-market strategies, starting from user insights and leveraging the owned, earned, and paid communication channels
• Work to understand and identify Bitpanda’s users’ needs and make sure our products cater to those needs and solve real problems
• Develop value propositions, benefit claims, key messaging, and positioning of Bitpanda’s products, all aligned with the global brand strategy
• Establish reporting on a campaign level and diligently assess and analyse the success of your campaigns

Who you are

• 1-3 years of experience in product marketing (B2C/B2B/B2B2C) in tech/ high-growth environment
• Strong project and stakeholder management and analytical skills
• Exceptional communication skills, with the ability to work cross-functionally across multiple teams and departments to advance the product marketing work
• Deep knowledge and understanding of financial markets and especially crypto industry incl. all relevant productsare an advantage
• Exceptional writing skills in English and German are required (more languages are a plus).