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Web3 Brand Designer (Remote)
New York
Design /
Full-Time /
Remote
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Who is Serotonin
Serotonin is the leading breakthrough marketing and communications partner for digital asset companies, working with the top businesses and entrepreneurs in the industry on brand positioning, media relations, content, growth marketing, and go-to-market strategy. We bring together a deep expertise in financial services, digital assets, and decentralizing technologies to help innovators tackle some of the biggest challenges facing business and society by building the next generation of products, services, and experiences. Serotonin offers competitive market compensation.
Who are you
Serotonin is seeking a Brand Designer who will be responsible for crafting and maintaining the visual identity for both our brand and our client brands across various platforms. The person in this role will join and collaborate with a world class marketing team, and will spearhead hiring & leading a design team of their own. The ideal candidate is an exceptional designer with proven experience in branding and design relating to blockchain, Web3 and emerging tech, and is excited to craft the visual language and narrative of emerging tech.Â
Candidates must have a strong interest in these topics with an eagerness to expand their knowledge as new clients in new use cases require design support. Serotonin offers competitive market compensation, including remote work. This role provides the designer an opportunity to work closely with emerging and established Web3 companies alike to help them construct and execute game-changing design strategies.
Responsibilities
- Develop and maintain brand guidelines: Create and update comprehensive brand guidelines that ensure consistency across all brand touchpoints.
- Lead brand strategy initiatives: Participate in brand strategy meetings and contribute creative ideas to enhance brand presence and identity.
- Design visual assets: Design a variety of visual assets including logos, packaging, social media graphics, email templates, and marketing materials.
- Present and communicate designs: Present design concepts to stakeholders and effectively communicate design choices and revisions.
- Collaborate with cross-functional teams: Work closely with Marketing, Content, Social, PR, to create cohesive and compelling visual designs.
- This person is able to take concepts into high fidelity designs.
- Stay on top of technology trends and announcements across the Web3 ecosystem.
- Remain well-versed in the design strategies of other technology and product teams.
- Help maintain design operations for managed clients to ensure alignment and transparency across the Serotonin marketing services.Â
Requirements
- 2-4 years experience working in design, publications, and/or designing for tech companies.
- Strong portfolio showcasing brand design work and creativity.
- Strong typography and color knowledge and fundamentals.
- Proven track record executing successful design deliverables for a variety of audiences/clients.
- Past experience in design strategy in addition to execution is a plus.
- Experience working with Figma, Sketch, Adobe Creative Cloud and Google Suite
- A knack for grasping concepts and products quickly and is able to self govern
- Experience with blockchain/Web3 or fintech, or a demonstrated interest to learn.
- A desire and ability to thrive in a fast-paced environment.
Bonus
- Experience with motion graphics and video editing.
- Familiarity with web design and user experience principles.
Benefits
- Competitive Salary
- Health Insurance (US Based)
- 401(k) - (US Only)Â
- Remote work environment
- Maternity/Paternity leave
$110,000 - $130,000 a year
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What does a brand designer do?
A brand designer is responsible for creating and maintaining the visual identity of a brand
This includes developing and designing logos, color schemes, typography, and other visual elements that represent the brand and its values
The brand designer works closely with the marketing and branding teams to ensure that the brand's visual identity is consistent across all touchpoints, including the company's website, social media, advertising materials, and product packaging
Some of the specific responsibilities of a brand designer may include:
- Researching and understanding the target audience for the brand
- Collaborating with the marketing and branding teams to develop a brand strategy and visual identity
- Designing logos, color schemes, typography, and other visual elements for the brand
- Creating and designing marketing materials such as brochures, advertisements, and social media graphics
- Ensuring that the brand's visual identity is consistent across all touchpoints and marketing materials
- Participating in client presentations and pitches for new business
- Staying up-to-date with design trends and industry best practices