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Senior Brand Designer
Paris, France
Go to Market – Communication & Marketing /
Permanent contract / CDI /
Hybrid
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Founded in 2014, Ledger is a leader in security and infrastructure solutions for cryptocurrencies and blockchain applications. Headquartered in Paris, Vierzon, New York, Montpellier, Grenoble, Singapore, Geneva and Portland - Ledger has a team of 500+ professionals developing a variety of products and services to safeguard cryptocurrency assets for individuals and companies – including the Ledger hardware wallets line already sold in 165 countries.
What you will do
As a Brand Designer, you will join a team of experienced product designers and brand designers among the design team. Your mission will be to collaborate across the marketing, communications, e-commerce and product teams to apply our brand identity, its guidelines, and maintain design consistency between all our supports to make Ledger the most creative crypto company.
Missions:
- Bring new ideas during communication campaigns
- Prioritise design requests
- Become a brand referent within the company
- Decline the brand guidelines on all communication supports (web, social media, print, product, etc.)
- Improve User Experience and the general appearance of the site
- Participate in the development and design of communications and marketing assets (display, social media, emailing…)
- 360° campaign experience for a product or a service
- Creative and able to bing innovative ideas
- Comfortable with both digital and print design
- Knowledge of most graphics tools (from typography to software: Figma, Adobe, etc.)
- Autonomous, collaborative and rigorous designers would be a great fit with our team
- Skills in motion design and/or illustration are a plus
- Knowledge of the Crypto market is a plus
- Knowledge in web technologies is a plus (HTML, CSS, Javascript…)
- Strong communication skills in English
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What does a brand designer do?
A brand designer is responsible for creating and maintaining the visual identity of a brand
This includes developing and designing logos, color schemes, typography, and other visual elements that represent the brand and its values
The brand designer works closely with the marketing and branding teams to ensure that the brand's visual identity is consistent across all touchpoints, including the company's website, social media, advertising materials, and product packaging
Some of the specific responsibilities of a brand designer may include:
- Researching and understanding the target audience for the brand
- Collaborating with the marketing and branding teams to develop a brand strategy and visual identity
- Designing logos, color schemes, typography, and other visual elements for the brand
- Creating and designing marketing materials such as brochures, advertisements, and social media graphics
- Ensuring that the brand's visual identity is consistent across all touchpoints and marketing materials
- Participating in client presentations and pitches for new business
- Staying up-to-date with design trends and industry best practices