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Safe Trade
$70k - $150k
This job is closed
Company Overview:
A global digital trading platform reaching users across 100+ countries and regions. It is committed to delivering an intelligent, secure, and stable trading experience by seamlessly integrating spot and derivatives markets with advanced strategies and decentralized technologies, pioneering a next-generation Web 2.5 trading ecosystem.
A global digital trading platform reaching users across 100+ countries and regions. It is committed to delivering an intelligent, secure, and stable trading experience by seamlessly integrating spot and derivatives markets with advanced strategies and decentralized technologies, pioneering a next-generation Web 2.5 trading ecosystem.
Team Overview:
Led by industry veterans, the team includes core members from globally recognized exchanges. With a proven track record of developing industry-defining projects, they drive the platform’s mission to shape the future of digital trading.
Led by industry veterans, the team includes core members from globally recognized exchanges. With a proven track record of developing industry-defining projects, they drive the platform’s mission to shape the future of digital trading.
Job Responsibilities:
- Market Strategy Development & Execution: Oversee the strategic planning and execution of marketing strategies for the company’s cryptocurrency contract products. Align marketing initiatives with the company's overall objectives to enhance brand influence and expand market share.
- Brand Building & Market Positioning: Lead the development and positioning of the company’s brand to ensure distinctiveness and recognition in the cryptocurrency market, boosting brand value and user loyalty.
- Marketing Campaign Planning & Implementation: Independently plan and execute online and offline marketing campaigns, including brand promotions, user acquisition, and community management. Continuously refine strategies based on market feedback.
- Advertising Strategy & Execution: Develop and implement precise advertising strategies to optimize various channels (social media platforms, search engines, media partnerships) for maximum effectiveness, enhancing brand exposure, user acquisition, and market conversion rates.
- Resource Integration & Partnership Development: Leverage extensive industry networks to establish and maintain long-term partnerships with regional communities, media outlets, and key opinion leaders (KOLs) to achieve brand and market goals.
- Data Analysis & Optimization: Utilize tools like Google Analytics and CRM systems to analyze campaign performance, optimize advertising, and improve ROI for marketing efforts.
- Cross-Department Collaboration & Leadership: Collaborate closely with product, technology, and sales teams to ensure seamless implementation of marketing strategies and efficient cross-functional project execution.
Qualifications:
- Deep Industry Knowledge: Profound understanding of the cryptocurrency contract market, including trends, competitive landscape, technological innovations, and user needs, providing valuable insights for strategic planning.
- Brand Building Expertise: Proven experience in crafting and executing distinctive and effective branding strategies that ensure competitive advantage and market recognition.
- Extensive Marketing Experience: At least 5 years of marketing experience in cryptocurrency, fintech, or related fields, with a minimum of 2 years in a centralized exchange, addressing its unique market dynamics and challenges.
- Track Record of Success: Demonstrable success in driving quantifiable results through marketing campaigns, branding efforts, or advertising investments, such as user growth, trading volume increases, or enhanced brand exposure.
- Exceptional Advertising Expertise: Expertise in advertising strategy and execution, with proficiency in channels like social media, Google Ads, and KOL partnerships to maximize conversion rates and ROI.
- Data-Driven Optimization: Advanced skills in data analysis to measure campaign effectiveness and continuously refine strategies for improved market efficiency.
- Strong Cross-Functional Collaboration: Effective communication and coordination with technical, product, and sales teams to drive cross-departmental projects and execute marketing strategies seamlessly.
Preferred Qualifications:
- Successful experience in leading and building marketing teams, taking projects from concept to execution.
- Experience in global marketing campaigns, with the ability to adapt strategies to different regions' policies, cultures, and user behaviors.
- Strong relationships with key partners such as KOLs, communities, and media outlets, leveraging these connections to boost market competitiveness.
Compensation Package:
- Competitive salary structure: Base salary + dividend share (negotiable based on experience and expertise).
- This role reports directly to the CEO/COO.
What do brand marketers do?
Brand marketers are responsible for developing and implementing marketing strategies and campaigns to promote a brand or product
This includes researching target audiences, identifying key messages and positioning, and developing promotional materials such as ads, social media posts, and websites
Brand marketers also work to build and maintain the reputation and image of the brand, often through public relations and customer service efforts
They may also be responsible for tracking and analyzing market trends, as well as measuring the effectiveness of marketing campaigns
Overall, the main responsibility of a brand marketer is to increase brand awareness and sales, and to create a positive perception of the brand among customers
This involves a combination of creative thinking, strategic planning, and data analysis.