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Offchain Labs
$84k - $156k estimated
Director of Brand Marketing
Remote
Marketing /
Full-time /
Remote
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At Offchain Labs, we are not just building products — we’re leading a movement.
We are committed to creating a decentralized, secure, and transparent future through blockchain technology. Our mission is to push the boundaries of blockchain innovation and foster a creative, collaborative, and inclusive culture where ideas can come to life. We know that the future of blockchain technology is limitless, and the best way to achieve this is by working with the brightest minds.
We’re looking for thinkers and doers who are eager to embrace new challenges and seek solutions that will push existing boundaries. If you believe in the importance of transparency, trust, and the decentralization of control, and if you’re curious, adaptable, and want to disrupt the status quo, then we want to hear from you.
Why Offchain Labs?
Our team is committed to bridging the gap between the current state of blockchain and its potential. Our flagship product, Arbitrum One, is a dominant force in Ethereum scaling and is trusted by enterprises, developers, and users worldwide. But that’s just the beginning. Our passionate team is constantly building on this success, rolling out innovative tools such as Arbitrum AnyTrust, Arbitrum Orbit, Stylus, BoLD, and Arbitrum Nitro. Offchain Labs also contributes to the Ethereum core protocol with the Prysm consensus client.
Following the successful raising of $3.8M in seed funding in January 2019, as well as $20M in Series A and $100M in Series B funding in 2021, we are looking to expand our team. We invite individuals with a strong interest in blockchain and a talent for approaching problems from unique perspectives to join us in shaping the future of this dynamic field.
We're currently seeking a Director of Brand Marketing to join our team.
The ideal candidate will have extensive experience in the blockchain space (crypto or Web3) to evolve our brand strategy across all channels. This role will be instrumental in establishing and maintaining Offchain Labs' and Arbitrum's positions as thought leaders in the blockchain space while driving awareness and adoption of our solutions.
This person will be responsible for developing and maintaining the brand's presence while ensuring consistency in tone, message, and visual identity across all platforms and materials. The role combines creative vision with strategic execution to create a cohesive brand experience that resonates with our target audience.
What you'll do:
- Campaign Management: Develop and execute innovative, multi-channel marketing campaigns that strengthen brand positioning and drive audience engagement. Develop compelling campaign narratives that align with business objectives and resonate with target audiences. Campaigns should live across, and not limited to owned channels, earned media, and paid opportunities.
- Establish and Maintain Brand Voice: Establish and maintain brand voice, tone, and messaging guidelines across all marketing channels, ensuring consistency in how we communicate with our audiences. Oversee and approve all marketing materials, digital assets, and communications to ensure brand consistency and quality.
- Multi-Channel Strategy: Expertise in developing and executing multichannel marketing strategies, with demonstrated ability to implement, measure, and optimize owned, earned, and paid media campaigns across various platforms. Must show a proven track record of analyzing campaign performance metrics, adjusting tactics based on data insights, and reporting ROI across all channels.
- Strategic Partnership Development: Spearhead high-impact partnership initiatives across key partners. Evaluate and secure strategic collaborations that amplify brand presence and accelerate solution adoption.
- Market Intelligence & Agile Response: Real-time monitoring and analysis of industry shifts, competitor movements, and new opportunities. Transform insights into action that keep us ahead of industry trends and maintain our competitive edge.
- Internal Alignment & Technical Translation: Partner with product and engineering teams to translate complex innovations into compelling narratives that resonate with our ecosystem stakeholders and align with our broader strategic objectives.
What you'll need:
- Bachelor's degree in marketing, business, or a related field.
- 7+ years of experience in marketing roles, with a focus on developing and executing marketing strategies within the (crypto, Web3) space.
- Deep understanding of the ecosystem dynamics, including key stakeholders, trends, challenges, and opportunities.
- Strong strategic thinking with the ability to identify opportunities, formulate effective strategies, and drive results in a complex and rapidly evolving ecosystem.
- Excellence in campaign strategy and execution. Strong creative direction and storytelling abilities.
- Excellent interpersonal skills, with the ability to build and maintain strong relationships with partners, developers, KOLs, and other ecosystem stakeholders.
- Creative thinking and innovative mindset, with the ability to oversee the brands presence across channels ensuring verbal and visual identity is consistent.
Perks:
- Remote-first global workforce + soon to open NY office.
- Annual company offsite (last year, Bahamas!).
- Opportunity for subsidized attendance to industry conferences.
- Medical, dental & vision coverage (US + some other countries).
- 401k retirement plan + company match (US only).
- Home office set up / ergonomic equipment matching program.
Attention Offchain Labs Job Seekers:
Please be advised that there has been a rise in fraudulent recruiter activities, particularly within the Web3 space. If you would like to confirm whether someone is an OCL employee or the legitimacy of an offer you received, please email [email protected]
At Offchain Labs, we believe that diversity, equity, inclusion and belonging are essential to our success. We are committed to building a welcoming and supportive workplace for all employees, regardless of their background or identity. We strive to create an environment where everyone feels valued and has an equal opportunity to succeed and thrive. We encourage candidates from all walks of life to apply and join our team.
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What do brand marketers do?
Brand marketers are responsible for developing and implementing marketing strategies and campaigns to promote a brand or product
This includes researching target audiences, identifying key messages and positioning, and developing promotional materials such as ads, social media posts, and websites
Brand marketers also work to build and maintain the reputation and image of the brand, often through public relations and customer service efforts
They may also be responsible for tracking and analyzing market trends, as well as measuring the effectiveness of marketing campaigns
Overall, the main responsibility of a brand marketer is to increase brand awareness and sales, and to create a positive perception of the brand among customers
This involves a combination of creative thinking, strategic planning, and data analysis.