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Token Metrics
CMO Advisor (Crypto-Native)
Austin, TX
Operations Team /
Part-time /
Remote
Apply for this job
We’re hiring a CMO Advisor to clarify our narrative, instrument a TVL→deposit funnel with a weekly dashboard, run partner co-marketing (Pendle/DEX/CEX), and coach a young team.
This is an advisor role:
You design the engine and enable the team to run it.
Type: Advisor (contract)
• Time: 8–15 hrs/week (90 days), then 2–4 hrs/month
• Comp: Equity + $TMAI only (no cash)
• Reporting to: CEO
• Location: Austin preferred; open to remote
What You’ll Do (Responsibilities)
- Own product marketing (ICP, message, updated site/docs) that drives connects and deposits.
- Stand up a TVL funnel & dashboard (impressions → site → wallet connect → deposit; TVL by source; CAC/LTV/payback; retention).
- Run partner distribution: co-marketing with venues/MMs (launch kits, AMAs, creator briefs), PR/podcasts, newsletters/community; test 2–3 paid channels.
- Define and execute three experiments with clear keep/kill rules (e.g., CAC payback ≤6 months on qualified deposits).
- Coach the team; leave playbooks, briefs, and dashboards they can run.
What You Won’t Do (Scope guardrails)
- Not a figurehead CMO; this is hands-on growth, not brand theater.
- No ownership of liquidity incentives or emissions (owned by $TMAI: Petros/Ayush).
- No unilateral promo commitments; align with finance and listings cadence.
Qualifications
- Must-have
- 4+ years in crypto growth/marketing (exchange, L2, wallet, DeFi, data/indices).
- Demonstrated deposits/TVL growth with CAC/payback discipline and partner distribution wins.
- Ability to build and ship dashboards; strong creative briefs and clear writing.
- Nice-to-have
- Creator/referral mechanics; lifecycle/CRM; B2B2C or RIA/institutional motions.
Success Metrics (first 90 days)
- TVL: agreed lift (e.g., +$1–2M net new) with ≥30% partner/organic contribution.
- Efficiency: channel tests with CAC payback ≤6 months on qualified deposits.
- Operating system: weekly dashboard, distribution calendar, partner kits, and team playbooks in use.
How to Apply
- Share:
- 1) a redacted funnel/dashboard (or list the 8 weekly metrics you track)
- 2) a campaign that moved deposits/TVL with CAC/payback, 3) a brief partner co-marketing plan outline you authored.
Token Metrics delivers AI-driven crypto indices and analytics. We’re concentrating liquidity across key venues and preparing for public-market paths. Marketing is lean and hungry; we need a hands-on growth coach to turn narrative into deposits and TVL.
Apply for this job
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What is the job of a CMO?
The Chief Marketing Officer (CMO) is a senior executive responsible for overseeing the marketing efforts of an organization
Their job is to develop and implement marketing strategies that help the organization achieve its business objectives
Some of the key responsibilities of a CMO include:
- Developing and implementing marketing strategies: The CMO works with the rest of the leadership team to develop marketing strategies that align with the organization's overall business objectives. They are responsible for overseeing the execution of these strategies and ensuring that they are effective in achieving their intended goals.
- Managing the marketing budget: The CMO is responsible for managing the marketing budget and ensuring that it is being used effectively to achieve the organization's marketing goals.
- Leading the marketing team: The CMO is responsible for leading and managing the marketing team, which may include marketing managers, marketing coordinators, and other marketing professionals.
- Developing and maintaining relationships with key stakeholders: The CMO works to build and maintain relationships with key stakeholders, such as customers, partners, and vendors.
- Analyzing and reporting on marketing performance: The CMO is responsible for analyzing the performance of marketing campaigns and reporting on their effectiveness to the rest of the organization.
- Staying up-to-date on industry trends: The CMO is expected to stay up-to-date on industry trends and developments and use this knowledge to inform the organization's marketing strategies.