| Job Position | Company | Posted | Location | Salary | Tags |
|---|---|---|---|---|---|
CoinGecko | Singapore, Singapore | $126k - $131k | |||
Glow International | SF |
| |||
Binance | South East Asia |
| |||
Crypto.com | Sofia, Bulgaria | $105k - $165k | |||
| Learn job-ready web3 skills on your schedule with 1-on-1 support & get a job, or your money back. | | by Metana Bootcamp Info | |||
Ripple | San Francisco, CA, United States | $87k - $107k | |||
Tether | Denmark | $105k - $153k | |||
Tether | Amsterdam, Netherlands | $105k - $153k | |||
Tether | Abu Dhabi, United Arab Emirates | $105k - $153k | |||
Tether | Mexico | $105k - $153k | |||
Tether | Lisboa, Portugal | $105k - $153k | |||
Tether | Warsaw, Poland | $105k - $153k | |||
Tether | Milan, Italy | $105k - $153k | |||
Tether | Bangalore, India | $105k - $153k | |||
Tether | Dublin, Ireland | $105k - $153k | |||
Tether | Dubai, United Arab Emirates | $105k - $153k |
Senior Product Marketer, API & Monetisation (L3)
What You Will Be Doing
- Positioning & Messaging: Define and refine our product positioning and messaging across developer, institutional, and monetisation customer segments. Clearly articulate value propositions and differentiate our API and Ads products by ICP and use case.
- Sales Enablement: Develop and maintain high-quality sales enablement materials, including case study decks, product one-pagers, sales pitch decks, landing page content, and competitor battle cards.
- Go-To-Market (GTM) Execution: Plan and execute GTM for new and existing product features, monetisation offerings, and vertical use cases. Collaborate closely with Product, Sales, and Growth teams to align on GTM briefs, timelines, and success metrics. Develop structured playbooks and messaging frameworks to scale product marketing execution.
- Revenue & Demand Support: Partner with Sales and Growth to improve inbound performance and conversion across API and monetisation products, supporting qualified pipeline and self-serve growth.
- Product Narrative & Market Insights: Translate technical capabilities into clear business value, conduct customer and competitor research, and continuously refine messaging based on market feedback.
- Customer & Market Insights: Conduct user research, win/loss analysis, and competitor benchmarking to refine positioning, identify new verticals, and uncover messaging gaps.
- Lifecycle & Pipeline Enablement: Partner with Growth, Rev Ops and Sales to improve email nurtures, ICP segmentation, and marketing-qualified inbound conversion across API and monetisation products.
- Content & Asset Strategy: Partner with Content, Creative and/or freelancers to develop high-impact assets supporting GTM, nurture journeys, and sales conversations.
- Thought Leadership & Market Authority: Elevate CoinGecko’s positioning as a trusted data and distribution partner through strategic communications, PR, and product-led narratives that support revenue growth.
- Performance & Revenue Impact: Track and measure the commercial impact of GTM initiatives, content, and sales enablement. Provide regular insights on pipeline influence, conversion, and revenue contribution.
- Improve Playbooks: In addition to improving existing workflows and guidelines, create new playbooks from scratch when needed. Participate in knowledge-sharing activities and ensure that important information is updated/documented well.
- Coaching: Able to mentor interns, junior team members, and manage freelancers.
- You are required to support any ad hoc tasks as required by the company.
What We Look For In You
- Proven Ability: You are a T-shaped Marketer with 4+ years of relevant experience in product marketing, B2B SaaS, or revenue-focused marketing roles—ideally within API, crypto, fintech, developer tools, monetisation or infrastructure products. You have owned or played a leading role in positioning, go-to-market strategy, sales enablement, and revenue-driving initiatives. You are comfortable operating across both product-led and sales-led growth motions, and have experience supporting enterprise or high-value accounts. A Bachelor's degree in Marketing, Business, Communications, or a related field is a plus.
- Marketing Foundations: You’re equipped with strong product marketing fundamentals—positioning, messaging, and GTM execution. You understand sales funnels, ICP segmentation, value propositions, and pipeline influence. You have experience using tools like Google Sheets, GA4, Figma, HubSpot, Salesforce, Mixpanel, or Amplitude. Bonus if you're comfortable working with light data analysis (SQL) or CRM/email tools for lifecycle nurturing.
- Domain Knowledge: Passion for cryptocurrency, blockchain, or financial markets is a strong plus. Upon joining, you’re expected to quickly build a deep understanding of our API users (developers, product leaders, institutions) and monetisation clients (exchanges, token teams, L1/L2s), what they value, and how to position our products to meet their evolving needs.
- Bias to Action: You’re proactive, resourceful, and results-oriented. You don’t wait to be told what to do—you seek clarity, ask questions, and find ways to move forward. You apply what you learn and are constantly looking to improve both your skills and your output.
- Operational Excellence: You have a sharp eye for detail and deliver high-quality, error-free work. Whether you’re building a sales deck, writing product copy, or launching a campaign, you hold yourself—and others—to high standards of execution.
- Strong Opinions, Loosely Held: You form opinions based on insights, data, or market signals. You’re confident in making calls, but you’re also open-minded and humble enough to shift direction when better evidence or feedback emerges.
- Entrepreneurial: You thrive in ambiguity and enjoy building things from scratch. You’re self-motivated, comfortable working across functions, and eager to take ownership of your projects from strategy to execution.
- Excellent Communicator: You write and speak clearly, concisely, and persuasively. You can tailor complex ideas into language that resonates with technical and non-technical audiences alike. You’re able to collaborate well with cross-functional teams, including Product, Sales, and Growth.
- Experience hiring and managing freelancers and/or agencies is a plus.
How much do crypto jobs pay?
The salaries for cryptocurrency jobs vary widely depending on the specific role, industry, location, experience, and other factors
However, in general, cryptocurrency jobs tend to pay relatively well compared to other industries
Here are some examples of average salaries for popular cryptocurrency jobs:
- Blockchain Developer: The average salary for a blockchain developer in the US is around $105,000 per year, with salaries ranging from $60,000 to $180,000 per year.
- Cryptocurrency Analyst: The average salary for a cryptocurrency analyst in the US is around $85,000 per year, with salaries ranging from $50,000 to $135,000 per year.
- Cryptocurrency Trader: The average salary for a cryptocurrency trader in the US is around $95,000 per year, with salaries ranging from $40,000 to $180,000 per year.
- Marketing and PR Manager: The average salary for a marketing and PR manager in the US is around $77,000 per year, with salaries ranging from $43,000 to $128,000 per year.
- Crypto Lawyer: The average salary for a crypto lawyer in the US is around $120,000 per year, with salaries ranging from $70,000 to $200,000 per year.
Is crypto jobs legit?
Yes, cryptocurrency jobs are generally legitimate, and the industry has created many job opportunities over the years
As the cryptocurrency industry has grown, it has attracted a significant number of legitimate businesses and organizations that require talented individuals to work in various roles, such as blockchain development, cryptocurrency analysis, trading, marketing, public relations, law, and compliance, among others
However, as with any industry, there are also fraudulent job postings and scams that try to take advantage of people looking for work
It is essential to be cautious and thoroughly research any company or job opportunity before applying or accepting a position
You should always verify that the job posting is from a legitimate company and never provide sensitive personal or financial information without ensuring that the opportunity is genuine
To avoid scams, you can do the following:
- Research the company before applying for a job or accepting a job offer. Check the company's website, social media, and reviews to ensure that it is legitimate.
- Verify the job posting and contact information. Ensure that the email, phone number, or website listed in the job posting is valid.
- Don't pay for a job or training. A legitimate company will not ask you to pay for a job or training.
- Be wary of job offers that sound too good to be true. If a job offer promises a high salary or unrealistic benefits, it could be a scam.
What careers are there in crypto?
The market of cryptocurrency jobs has grown rapidly in recent years, creating a wide range of career opportunities in various sectors
Here are some of the careers in crypto that you can explore:
- Blockchain Consultant: Consultants offer advice to businesses and organizations that are exploring the implementation of blockchain technology. They help with strategic planning, implementation, and optimization.
- Blockchain Developer: Developers are responsible for creating and maintaining blockchain-based applications and smart contracts. They need to have experience in coding languages like Solidity, C++, and Python.
- Crypto Compliance Officer: These professionals ensure that businesses operating in the crypto industry comply with relevant laws and regulations.
- Crypto Journalist: A journalist who specializes in reporting on cryptocurrencies and the blockchain industry. They write news articles, feature stories, and analysis.
- Crypto Lawyer: Lawyers who specialize in the crypto industry help navigate complex regulatory and legal frameworks.
- Cryptocurrency Analyst: An analyst researches and analyzes cryptocurrencies and the market trends. They provide insights on trading, investments, and risk management.
- Cryptocurrency Educator: Educators help individuals and businesses understand the concepts and technicalities of cryptocurrencies and the blockchain technology.
- Cryptocurrency Trader: Traders buy and sell cryptocurrencies on exchanges, making profits by predicting market movements.
- Marketing and PR Manager: These professionals are responsible for promoting crypto projects, managing the brand's online presence, and building community engagement.
Can you make a career out of cryptocurrency?
Yes, it is possible to make a career out of cryptocurrency
The cryptocurrency industry has grown rapidly in recent years, and there are now many job opportunities available in various sectors related to blockchain and digital currencies
Some of the most common career paths in cryptocurrency include blockchain development, cryptocurrency trading, cryptocurrency analysis, marketing and public relations, and cryptocurrency journalism
There are also roles in cryptocurrency consulting, law, and compliance, among others
To pursue a career in cryptocurrency, it is important to have a strong understanding of the technology and how it works
This may require education or training in computer science, economics, or finance, depending on the specific career path you choose
Additionally, keeping up with the latest developments in the industry is crucial to stay competitive and relevant
As with any career, success in the cryptocurrency industry also requires a strong work ethic, dedication, and a willingness to continuously learn and adapt to new developments
While the industry is still relatively new and rapidly evolving, it has the potential to offer exciting and rewarding career opportunities for those who are passionate about the technology and willing to put in the effort to succeed.
What is crypto jobs?
Crypto jobs refer to employment opportunities in the cryptocurrency industry
This can include jobs related to the development of cryptocurrency technology, such as blockchain development, as well as jobs in crypto-related companies, such as exchanges or payment processing firms
Some examples of crypto jobs include blockchain engineers, crypto traders, and compliance specialists
These jobs often require specialized knowledge and expertise in the field of cryptocurrencies and blockchain technology.