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About Keyrock
Since 2017, Keyrock has been a change-maker in digital assets. We're a global, remote-first team of 200+ people across 40+ nationalities, with hubs in Brussels, London, Paris and New York.
We provide liquidity across 80+ centralized and decentralized exchanges - a position cemented by our Series C, led by SC Ventures. Today we run a full spectrum of capital markets businesses across centralized and on-chain venues: market making, high-frequency trading, options, OTC, DeFi trading desks, advisory, and asset management.
We're building toward the agentic investment banking capabilities for the era of digital finance. A proprietary agentic layer runs the mechanics of the market, so our people can focus on the work code cannot do: the deal, the relationship, and the judgement.
We're not just envisioning the future of finance - we're building it.
The Opportunity
We are hiring a Head of Marketing to take full ownership of our marketing strategy, rebrand Keyrock and reposition us as the market evolves from crypto-native to institutional, merging with traditional finance.
This is not a maintenance role. It is a transformation mandate with full discretionary decision-making on how to implement our commercial strategy. You will work as a close strategic partner to the CCO, operating almost as co-marketeers.
The team is lean by design: 2-3 direct reports plus heavy use of AI and agentic tooling. We are looking for someone who inspires and sets direction, not someone who runs campaigns. Operational execution will increasingly be handled by AI agents.
What You Will Do
Own and execute the complete rebrand and repositioning of Keyrock in the market
Define and drive the marketing strategy across institutional and crypto-native audiences
Build a premium, forward-looking brand identity. Think distinctive, audacious, credible to both institutional allocators and crypto-native operators
Push information into the market in ways that make people pay attention and take Keyrock seriously
Partner closely with the CCO and commercial team to drive measurable commercial impact
Build and lead a small, high-impact team augmented by AI tooling
Shape how Keyrock is perceived as the industry converges with traditional finance
Who You Are
Crypto-native. You have been through market cycles. You understand blockchain technology deeply but you are pragmatic, not ideological. You know this is not a binary world.
A brand-builder, not an ops person. You are inspiring, not operational. You set direction, tone and creative vision.
An exceptional communicator. You can face institutional allocators who care about regulation and licensing, and crypto-native counterparties who value speed and edge. You switch between both with ease.
Confident and assertive. You project authority. You bring conviction and directness - you challenge constructively and don't default to consensus. You bring edge, energy and a slightly audacious >
Human-centric. You connect with people, build followership and bring teams along.
Detail-oriented. Despite the strategic focus, you sweat the details on brand consistency, messaging precision and design quality.
A challenger mindset. You dare to think differently, question the status quo and push things forward through constructive tension.
Our Recruitment Philosophy
We look for self-aware candidates who bring both the core skills required for the role and a deep alignment with our performance principles. We seek fiercely passionate, mission-driven people who communicate with purpose and practice proactive ownership. The perfect fit? A crypto enthusiast who prioritizes mission over ego, maintains a commercial mindset, and delivers long-term value through pragmatic flexibility.
Experience and Background
Required
Significant experience in marketing leadership at a crypto or digital-asset firm
Deep understanding of the crypto market, its participants and its culture
Track record of building or transforming a brand in a fast-moving, commercially-driven environment
Strong communication skills Exceptional fluency in English, both written and spoken.
Preferred
Experience positioning a firm through a TradFi/crypto convergence narrative
Exposure to publicly listed or IPO-track companies
Familiarity with EU regulatory environment (MiCA) and how it shapes marketing and financial promotions
Experience working with or building AI-augmented marketing functions
Why Keyrock
Step-up opportunity. Own the function globally, report directly to the CCO, shape the brand from scratch.
Transformation moment. Keyrock is pivoting from appreciated-but-underrated to a firm that commands respect. This is a before-and-after career story.
Commercial partnership. Not a siloed marketing role. Deeply embedded in commercial strategy with commission upside.
Lean and AI-augmented. Small team, big impact. No bureaucratic bloat. Use agents and tools to move fast.
Global footprint. Offices across EU, UK, US and Switzerland. International exposure from day one.
Competitive offer. A base compensation package ranging from $175.000 to $220.000 p/a, attractive global benefits, and a performance-based variable.
Annual Team Retreats. A yearly offsite dedicated to strategy, celebration of our wins and fun team activities
How much do crypto jobs pay?
The salaries for cryptocurrency jobs vary widely depending on the specific role, industry, location, experience, and other factors
However, in general, cryptocurrency jobs tend to pay relatively well compared to other industries
Here are some examples of average salaries for popular cryptocurrency jobs:
- Blockchain Developer: The average salary for a blockchain developer in the US is around $105,000 per year, with salaries ranging from $60,000 to $180,000 per year.
- Cryptocurrency Analyst: The average salary for a cryptocurrency analyst in the US is around $85,000 per year, with salaries ranging from $50,000 to $135,000 per year.
- Cryptocurrency Trader: The average salary for a cryptocurrency trader in the US is around $95,000 per year, with salaries ranging from $40,000 to $180,000 per year.
- Marketing and PR Manager: The average salary for a marketing and PR manager in the US is around $77,000 per year, with salaries ranging from $43,000 to $128,000 per year.
- Crypto Lawyer: The average salary for a crypto lawyer in the US is around $120,000 per year, with salaries ranging from $70,000 to $200,000 per year.
Is crypto jobs legit?
Yes, cryptocurrency jobs are generally legitimate, and the industry has created many job opportunities over the years
As the cryptocurrency industry has grown, it has attracted a significant number of legitimate businesses and organizations that require talented individuals to work in various roles, such as blockchain development, cryptocurrency analysis, trading, marketing, public relations, law, and compliance, among others
However, as with any industry, there are also fraudulent job postings and scams that try to take advantage of people looking for work
It is essential to be cautious and thoroughly research any company or job opportunity before applying or accepting a position
You should always verify that the job posting is from a legitimate company and never provide sensitive personal or financial information without ensuring that the opportunity is genuine
To avoid scams, you can do the following:
- Research the company before applying for a job or accepting a job offer. Check the company's website, social media, and reviews to ensure that it is legitimate.
- Verify the job posting and contact information. Ensure that the email, phone number, or website listed in the job posting is valid.
- Don't pay for a job or training. A legitimate company will not ask you to pay for a job or training.
- Be wary of job offers that sound too good to be true. If a job offer promises a high salary or unrealistic benefits, it could be a scam.
What careers are there in crypto?
The market of cryptocurrency jobs has grown rapidly in recent years, creating a wide range of career opportunities in various sectors
Here are some of the careers in crypto that you can explore:
- Blockchain Consultant: Consultants offer advice to businesses and organizations that are exploring the implementation of blockchain technology. They help with strategic planning, implementation, and optimization.
- Blockchain Developer: Developers are responsible for creating and maintaining blockchain-based applications and smart contracts. They need to have experience in coding languages like Solidity, C++, and Python.
- Crypto Compliance Officer: These professionals ensure that businesses operating in the crypto industry comply with relevant laws and regulations.
- Crypto Journalist: A journalist who specializes in reporting on cryptocurrencies and the blockchain industry. They write news articles, feature stories, and analysis.
- Crypto Lawyer: Lawyers who specialize in the crypto industry help navigate complex regulatory and legal frameworks.
- Cryptocurrency Analyst: An analyst researches and analyzes cryptocurrencies and the market trends. They provide insights on trading, investments, and risk management.
- Cryptocurrency Educator: Educators help individuals and businesses understand the concepts and technicalities of cryptocurrencies and the blockchain technology.
- Cryptocurrency Trader: Traders buy and sell cryptocurrencies on exchanges, making profits by predicting market movements.
- Marketing and PR Manager: These professionals are responsible for promoting crypto projects, managing the brand's online presence, and building community engagement.
Can you make a career out of cryptocurrency?
Yes, it is possible to make a career out of cryptocurrency
The cryptocurrency industry has grown rapidly in recent years, and there are now many job opportunities available in various sectors related to blockchain and digital currencies
Some of the most common career paths in cryptocurrency include blockchain development, cryptocurrency trading, cryptocurrency analysis, marketing and public relations, and cryptocurrency journalism
There are also roles in cryptocurrency consulting, law, and compliance, among others
To pursue a career in cryptocurrency, it is important to have a strong understanding of the technology and how it works
This may require education or training in computer science, economics, or finance, depending on the specific career path you choose
Additionally, keeping up with the latest developments in the industry is crucial to stay competitive and relevant
As with any career, success in the cryptocurrency industry also requires a strong work ethic, dedication, and a willingness to continuously learn and adapt to new developments
While the industry is still relatively new and rapidly evolving, it has the potential to offer exciting and rewarding career opportunities for those who are passionate about the technology and willing to put in the effort to succeed.
What is crypto jobs?
Crypto jobs refer to employment opportunities in the cryptocurrency industry
This can include jobs related to the development of cryptocurrency technology, such as blockchain development, as well as jobs in crypto-related companies, such as exchanges or payment processing firms
Some examples of crypto jobs include blockchain engineers, crypto traders, and compliance specialists
These jobs often require specialized knowledge and expertise in the field of cryptocurrencies and blockchain technology.