| Job Position | Company | Posted | Location | Salary | Tags |
|---|---|---|---|---|---|
Binance | Taipei, Taiwan |
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Binance | Cape Town, South Africa |
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Coins.ph | Manila, Philippines |
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Coins.ph | Manila, Philippines |
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| Learn job-ready web3 skills on your schedule with 1-on-1 support & get a job, or your money back. | | by Metana Bootcamp Info | |||
Jito Foundation | South Korea | $81k - $84k | |||
Anza | United States | $140k - $150k | |||
Ondo Finance | United States | $98k - $150k | |||
Koinly | Remote | $60k - $80k | |||
Tonkeeper | Remote | $91k - $115k | |||
Wallet | Uzbekistan | $87k - $171k | |||
Wallet | Uzbekistan | $84k - $116k | |||
Superlogic | Los Angeles, CA, United States | $72k - $110k | |||
Superlogic | Los Angeles, CA, United States | $72k - $110k | |||
Pubgenius Inc. | United States | $120k - $180k | |||
Coinme | Miami, FL, United States | $122k - $165k |
Head of Global Product Marketing
Binance is the world's largest crypto exchange, serving 319M+ users across 100+ countries. We ship some of the most sophisticated and innovative financial and technology products in the world, and a fast-growing suite of consumer, institutional and AI offerings.
But here's the truth: our products are often better than the stories we tell about them.
We're looking for a world-class Product Marketing leader to change that — someone who can turn complex crypto and fintech products into clear, human, compelling stories that drive global adoption, and build the PMM function that powers Binance's next chapter of growth.
This is a rare role to define how hundreds of millions of people understand crypto, finance, and the future of money. You'll sit at the center of Product, Growth, Regional Marketing, Brand, Social, Comms, Legal/Compliance, and CS — close to the CMO, close to product & business units, and close to the community and markets.
The right person here will define how Binance is understood by the next billion users.
Responsibilities
1. Global GTM Strategy & Execution
Own end-to-end go-to-market for Binance's global product portfolio — positioning, messaging, audience segmentation, launch strategy, channel orchestration, and post-launch optimization. Every major launch will have a clear reason why it matters, who it's for, why now, and what user behavior we want to drive . Define what success looks like — awareness, adoption, activation, retention, engagement, revenue, sentiment — and deliver against it.
2. Product Storytelling That Actually Lands
Translate complex products — derivatives, on-chain mechanics, stablecoins, yield, custody — into value propositions and narratives that real humans understand, trust, and act on. Make the hard stuff feel obvious. Make the powerful stuff feel inevitable. Help Binance move from "shipping many features" to telling fewer, sharper, higher-impact product stories. Partner with Brand, Creative, Content, Social, and Regional to make sure stories become campaigns — not just feature announcements.
3. Voice of the User & Market
Be the sharpest synthesizer in the room. Pull signal from user research, customer feedback, market trends, competitor moves, product data, campaign performance, and regional insights — and feed it back into Product and Business teams to shape what we build and how we grow. Advocate relentlessly for user clarity, trust, and product-market fit.
4. Team Building & Transformation
Take a team of talented individual PMMs and transform it into a high-performing, integrated global function. Hire, develop, and retain top talent. Raise the quality bar on positioning, launch readiness, storytelling, and post-launch learnings. Build the playbooks, frameworks, and rituals that make great PMM scalable at Binance.
5. Cross-Functional Orchestration
Be the connective tissue across Product, Growth, Regional, Brand, Social, PR/Comms, Legal, Compliance, Business, and CS. Lead through influence, not org chart. Build informal authority through clarity, judgment, and follow-through. Anticipate blockers, clarify ownership, and make sure key launches don't get lost between functions.
6. Performance & Iteration
Track every launch and campaign. Know what worked, what didn't, and why. Live in the data, not above it. Turn insights into the next playbook. Continuously improve Binance's product marketing system over time.
7. AI-Native Operating Model
Use AI aggressively across research, customer insight synthesis, messaging, content creation, localization, competitive analysis, and workflow. Help the team become faster, sharper, and more scalable — while balancing AI productivity with human judgment, creativity, and taste.
Requirements
Must-Haves
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8+ years in product marketing, GTM, or growth marketing, with at least 3 years leading teams.
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A portfolio of launches you're proud of — products or campaigns that moved real business metrics, not vanity numbers.
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Deep familiarity with global consumer markets — how users think, what they trust, and what makes them click.
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Working knowledge of crypto/Web3 or fintech. This is a huge plus. You don't need to be an OG, but you need to understand the products, the users, and the regulatory complexity. If you've worked in consumer fintech and are crypto-curious with a track record of fast learning, talk to us.
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Consumer product instincts — you've marketed products used by millions, not just enterprise SaaS.
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Exceptional creative judgment and taste — you can tell when a narrative is sharp vs. generic, when a campaign is brave vs. safe, when copy is alive vs. dead.
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Strong analytical chops — you can build a segmentation, read a funnel, pressure-test a forecast, and turn data into decisions.
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Proven people leadership — hiring, developing, and retaining strong marketing talent; transforming teams, not just inheriting them.
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AI-native operator — you use AI aggressively to 10x output.
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Comfort in ambiguity — you can bring structure to chaos and operate in a fast-paced, global, remote-first environment.
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Fluent in English. Mandarin as a huge bonus. You'll work daily across global and diverse leaders and teams.
Strongly Preferred
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Experience in crypto, blockchain, exchanges, wallets, DeFi, payments, trading, or consumer financial products.
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Marketing to global audiences across multiple regions, cultures, and regulatory environments.
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Experience building or transforming a PMM function from the ground up.
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Working effectively with Legal, Compliance, and Communications in a regulated or reputation-sensitive industry.
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Bilingual English/Mandarin language is required to be able to coordinate with overseas partners and stakeholders.
How much do crypto jobs pay?
The salaries for cryptocurrency jobs vary widely depending on the specific role, industry, location, experience, and other factors
However, in general, cryptocurrency jobs tend to pay relatively well compared to other industries
Here are some examples of average salaries for popular cryptocurrency jobs:
- Blockchain Developer: The average salary for a blockchain developer in the US is around $105,000 per year, with salaries ranging from $60,000 to $180,000 per year.
- Cryptocurrency Analyst: The average salary for a cryptocurrency analyst in the US is around $85,000 per year, with salaries ranging from $50,000 to $135,000 per year.
- Cryptocurrency Trader: The average salary for a cryptocurrency trader in the US is around $95,000 per year, with salaries ranging from $40,000 to $180,000 per year.
- Marketing and PR Manager: The average salary for a marketing and PR manager in the US is around $77,000 per year, with salaries ranging from $43,000 to $128,000 per year.
- Crypto Lawyer: The average salary for a crypto lawyer in the US is around $120,000 per year, with salaries ranging from $70,000 to $200,000 per year.
Is crypto jobs legit?
Yes, cryptocurrency jobs are generally legitimate, and the industry has created many job opportunities over the years
As the cryptocurrency industry has grown, it has attracted a significant number of legitimate businesses and organizations that require talented individuals to work in various roles, such as blockchain development, cryptocurrency analysis, trading, marketing, public relations, law, and compliance, among others
However, as with any industry, there are also fraudulent job postings and scams that try to take advantage of people looking for work
It is essential to be cautious and thoroughly research any company or job opportunity before applying or accepting a position
You should always verify that the job posting is from a legitimate company and never provide sensitive personal or financial information without ensuring that the opportunity is genuine
To avoid scams, you can do the following:
- Research the company before applying for a job or accepting a job offer. Check the company's website, social media, and reviews to ensure that it is legitimate.
- Verify the job posting and contact information. Ensure that the email, phone number, or website listed in the job posting is valid.
- Don't pay for a job or training. A legitimate company will not ask you to pay for a job or training.
- Be wary of job offers that sound too good to be true. If a job offer promises a high salary or unrealistic benefits, it could be a scam.
What careers are there in crypto?
The market of cryptocurrency jobs has grown rapidly in recent years, creating a wide range of career opportunities in various sectors
Here are some of the careers in crypto that you can explore:
- Blockchain Consultant: Consultants offer advice to businesses and organizations that are exploring the implementation of blockchain technology. They help with strategic planning, implementation, and optimization.
- Blockchain Developer: Developers are responsible for creating and maintaining blockchain-based applications and smart contracts. They need to have experience in coding languages like Solidity, C++, and Python.
- Crypto Compliance Officer: These professionals ensure that businesses operating in the crypto industry comply with relevant laws and regulations.
- Crypto Journalist: A journalist who specializes in reporting on cryptocurrencies and the blockchain industry. They write news articles, feature stories, and analysis.
- Crypto Lawyer: Lawyers who specialize in the crypto industry help navigate complex regulatory and legal frameworks.
- Cryptocurrency Analyst: An analyst researches and analyzes cryptocurrencies and the market trends. They provide insights on trading, investments, and risk management.
- Cryptocurrency Educator: Educators help individuals and businesses understand the concepts and technicalities of cryptocurrencies and the blockchain technology.
- Cryptocurrency Trader: Traders buy and sell cryptocurrencies on exchanges, making profits by predicting market movements.
- Marketing and PR Manager: These professionals are responsible for promoting crypto projects, managing the brand's online presence, and building community engagement.
Can you make a career out of cryptocurrency?
Yes, it is possible to make a career out of cryptocurrency
The cryptocurrency industry has grown rapidly in recent years, and there are now many job opportunities available in various sectors related to blockchain and digital currencies
Some of the most common career paths in cryptocurrency include blockchain development, cryptocurrency trading, cryptocurrency analysis, marketing and public relations, and cryptocurrency journalism
There are also roles in cryptocurrency consulting, law, and compliance, among others
To pursue a career in cryptocurrency, it is important to have a strong understanding of the technology and how it works
This may require education or training in computer science, economics, or finance, depending on the specific career path you choose
Additionally, keeping up with the latest developments in the industry is crucial to stay competitive and relevant
As with any career, success in the cryptocurrency industry also requires a strong work ethic, dedication, and a willingness to continuously learn and adapt to new developments
While the industry is still relatively new and rapidly evolving, it has the potential to offer exciting and rewarding career opportunities for those who are passionate about the technology and willing to put in the effort to succeed.
What is crypto jobs?
Crypto jobs refer to employment opportunities in the cryptocurrency industry
This can include jobs related to the development of cryptocurrency technology, such as blockchain development, as well as jobs in crypto-related companies, such as exchanges or payment processing firms
Some examples of crypto jobs include blockchain engineers, crypto traders, and compliance specialists
These jobs often require specialized knowledge and expertise in the field of cryptocurrencies and blockchain technology.