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Crypto.com
$54k - $80k estimated
Product Growth Hacker
Singapore, Singapore
Marketing – Growth /
Hybrid
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As Product Marketing Manager, you’ll own the positioning, GTM strategy, and lifecycle marketing for our spot trading platform and crypto card product. You will be the voice of the customer, building bridges between the product, growth, and creative teams to craft compelling narratives and data-driven campaigns that drive adoption, retention, and trust. Think of this role as a hybrid between the strategic mindset of a product lead and the creative intuition of a storyteller.
Responsibilities:
1. Strategy & Positioning
- Own the product marketing roadmap for spot trading and crypto card verticals
- Craft compelling messaging and value propositions that differentiate us in a crowded market
- Define and refine user personas, use cases, and customer journeys
2. Launch Execution
- Lead GTM planning for feature and product launches, coordinating cross-functionally with product, design, comms, and growth
- Deliver impactful marketing assets across website, email, social, in-app, and video
- Collaborate with PR, content, and community teams to amplify launches externally
3. Customer Insights & Market Intelligence
- Gather and analyze market research, competitive benchmarking, and user feedback to inform strategy
- Conduct interviews, surveys, and usability tests to uncover insights that improve product and messaging
4. Growth & Retention
- Partner with lifecycle and growth teams to build acquisition and retention campaigns
- Optimize conversion flows and onboarding journeys through data-backed experimentation
- Identify opportunities to drive engagement with new features, rewards, and card incentives
5. Performance & Reporting
- Define KPIs to measure the success of marketing initiatives
- Track and report on campaign performance using analytics tools like GA4, Mixpanel, Amplitude, or similar
- Iterate quickly based on data and feedback
Requirements
- 3–5 years of experience in product marketing, ideally in fintech, crypto, or high-growth tech startups
- Proven success launching and scaling B2C financial products or platforms
- Strong understanding of centralized exchanges, crypto spot trading, and payment card ecosystems
- Excellent communication and copywriting skills—you can simplify complex ideas and tell stories that convert
- Highly collaborative, with experience working cross-functionally in fast-paced environments
- Analytical mindset with proficiency in marketing analytics and user research
- Experience in regulated industries or financial services is a plus
- Bonus: Familiarity with DeFi, Web3 wallets, or community-led growth
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How do I get a job at DeFi?
Getting a job in the DeFi (decentralized finance) industry can be a competitive process, but there are a few steps you can take to increase your chances of finding a job in this field:
- Build up your skills and knowledge: To work in DeFi, you'll likely need to have a strong understanding of blockchain technology, as well as other related technologies such as smart contracts and cryptocurrency. Consider taking online courses or earning a degree in a relevant field to build up your skills and knowledge.
- Network with industry professionals: Attend meetups and conferences related to DeFi and make connections with professionals in the industry. Networking can be a valuable way to learn about job openings and get your foot in the door at a DeFi company.
- Create a strong online presence: Many DeFi companies will look at your online presence (such as your LinkedIn profile and personal website) when considering you for a job. Make sure to showcase your skills and accomplishments online and keep your profile up to date.
- Apply for relevant job openings: Keep an eye out for job openings at DeFi companies and apply for positions that align with your skills and experience. Apply for DeFi Jobs without Experience. Tailor your resume and cover letter to the specific job you're applying for and highlight any relevant experience or skills you have.
- Consider internships or volunteer work: DeFi Internships or volunteer work can be a great way to get your foot in the door and gain valuable experience in the DeFi industry. Many companies also offer internships to students, so consider applying for an internship if you're still in school.
- Be persistent: keep trying if you don't get a job right away. It can take time to find the right opportunity, but with the right skills and determination, you can land a job in the DeFi industry.