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| Job Position | Company | Posted | Location | Salary | Tags |
|---|---|---|---|---|---|
Arbitrum Foundation | APAC | $72k - $90k | |||
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Arbitrum Foundation
$72k - $90k estimated
Growth Marketer
Europe / APAC
Marketing /
Full-time /
Remote
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About Arbitrum Foundation
The Arbitrum Foundation is dedicated to scaling Ethereum through cutting-edge Layer 2 solutions. Our flagship product, Arbitrum One, an Optimistic Rollup, enables faster, more affordable transactions while maintaining Ethereumās security and decentralization. We empower developers to build decentralized applications (dApps) that are both scalable and secure, using Arbitrum chains, which offer flexibility in performance and cost. Our mission is to enhance the Ethereum ecosystem and drive the adoption of Web3 technology by delivering high-performance, open-source blockchain solutions. Arbitrum is already the leading Ethereum scaling solution with hundreds of dApps on the platform and over $13bn TVL.
At the Arbitrum Foundation, we value decentralization, innovation, and community. We are committed to shaping the future of decentralized finance and blockchain technology, and weāre looking for passionate individuals to help us build the next generation of the Web.
Your Role
Our marketing team is looking for a Growth Marketer to help drive the success of projects launching on Arbitrum. In this role, youāll combine traditional marketing strategies with innovative Web3 growth tactics to deliver measurable results, including increases in active wallets, retained liquidity, and overall project growth. Youāll work closely with the Growth Lead to design and execute high-impact campaigns that support ecosystem expansion.
Your Responsibilities
- Drive growth strategies for partners launching DeFi projects on Arbitrum, leveraging Web2 and Web3 marketing & engagement techniques (e.g. social campaigns, creator activations, digital marketing, NFTs, content crossovers, etc)
- Lead and conceptualize Web3 incentives growth campaigns, aligning with the partners' goals
- Understand partners' needs and craft solutions, serving as a consultant to fuel their growth and successful increase in liquidity
- Work closely with our community, partnership and product marketing teams to drive end to end campaigns with message cohesion
- Work closely with the Growth Lead to design and execute high-impact campaigns that support ecosystem expansion.Maintain open communication with external stakeholders, contributing to their GTM plans, industry research, and problem-solving
- Create best practices and growth programs to drive results in scale
What You'll Need
- DeFi and/or Web3 professional experience is highly preferred
- 2+ years in growth management or marketing, in relation to Web2 and Web3 related growth experiences; case study & presentation required during the interview
- In-depth knowledge of the DeFi and Web3 ecosystem
- Good grasp of DeFi user funnel challenges and cross-platform user journey
- Effective relationship builder with strong communication skills for our partners
- Proven ability in data analytics and interpretation, using insights to inform growth decisions and optimize campaigns
- Experience in community building and engagement, with a track record of fostering active and loyal user bases
- Strong go-to-market strategy skills, with hands-on experience designing and executing campaigns across partnerships, incentives, social media, and more
- Be able to work across time zones with global partners
- Strong spoken and written English communication skills
Arbitrum Foundation Perks
The Arbitrum Foundation's benefits program is designed to prioritize the health and well-being of you and your family. Our comprehensive compensation package offers a range of benefits for all full-time employees:
- Remote first global workforce
- Industry-leading healthcare insurance
- Home office set-up allowance
- Wellbeing allowance
- Growth / continuing education allowance
- Flexible time off
- Company-issued laptop
The Arbitrum Foundation is committed to a diverse and inclusive workplace and is an equal opportunity employer. We do not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. The Arbitrum Foundation is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.
If you believe you're a strong candidate but donāt meet every requirement listed in the job description, we still encourage you to reach out. Weād love the opportunity to connect and explore how you could be a great fit for the role.
Learn More about The Arbitrum Foundation
Website|Twitter|Telegram|Discord|LinkedIn
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What does a marketing manager in web3 do?
A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3
Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space
This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks
Some specific tasks that a marketing manager in web3 might be responsible for include:
- Developing and executing marketing campaigns to promote products or services in web3
- Identifying target markets and customer segments within the web3 ecosystem
- Managing relationships with partners and stakeholders within the web3 community
- Analyzing market trends and consumer behavior in web3
- Monitoring and reporting on the effectiveness of marketing efforts in web3
- Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives