Marketing Jobs in Web3

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Job Position Company Posted Location Salary Tags

Web3 Recruit

Remote

$350k - $500k

Wintermute

Remote

$90k - $115k

ZetaChain

San Francisco, CA, United States

Coinbase

Remote

$105k - $124k

Nexus

San Francisco, CA, United States

$90k - $164k

Nexus

San Francisco, CA, United States

$90k - $164k

Nexus

San Francisco, CA, United States

$75k - $92k

Nexus

San Francisco, CA, United States

$105k - $180k

Socket

Remote

$39k - $45k

Starknet Foundation

Remote

$36k - $65k

Seedify

Europe

$81k - $111k

Binance

Vietnam

Polygon Labs

United States

$90k - $125k

Nexus

San Francisco, CA, United States

$113k - $173k

Orderlynetwork

Remote

$72k - $90k

Chief Marketing Officer Web3

Web3 Recruit
$350k - $500k

This job is closed

About the Role: 


As the Chief Marketing Offificer, you will be a part of the Leadership Team responsible for reshaping the narrative in the blockchain space. 
We are looking for a seasoned and innovative marketer with a passion for building companies that aspire to move the blockchain industry forward. 

You will help shape key priorities for the growth of our portfolio companies - forming growth strategies, executing projects, and mobilizing organization to meet those objectives. 

You will lead strategy and execution on your client book or be the right hand to founders to ensure that they are bringing a compelling story to market — one that engages and activates their core audience. 

The ideal candidate should have 7-10+ years of experience leading marketing and communications efforts for early and growth-stage crypto companies, and should be extremely well versed in the web3 ecosystem.

Responsibilities: 

● Manage 5-7 relationships with portfolio companies, working across projects and with internal project teams to deliver high-quality marketing strategy, campaigns, and results 

● Build a relationship with key stakeholders and take on ultimate responsibility for the health of the client relationship 

● Make hiring, training, & team expansion decisions, including how many people we need at what level, who owns what channels, how often they swap channels, etc. 

● Collaborate with the portfolio project team to defifine the roadmap and OKRs, establish KPIs, and develop strategic marketing plans aligned with long-term business goals 

● Own channel reporting, attribution modelling, and goal setting to achieve desired returns 

● Get hands-on with projects, taking on ad hoc projects to meet expectations 

● Collaborate and manage cross-functionally across PR, KOLs, Content, Marketing, Growth, and Event teams. 

● Be a true partner & take ownership of the project's brand, making decisions that are best for the project and their success 

● Be able to appropriately adapt the projects’ messaging and strategy to a constantly changing ecosystem 

● Manage the projects’ marketing budget effectively, ensuring optimal allocation of resources to achieve desired outcomes 

● Oversee Public Relations efforts and ensure consistent execution/alignment with key messaging 

● Oversee content & social strategy and development 

● Oversee growth campaigns, paid and owned media 

● Ensure accounts are effectively staffed, and project deliverables are consistently met 

● Monitor and report on the performance of marketing campaigns, using data and analytics to drive continuous improvement and optimize ROI 

● Represent us at industry events, conferences, and networking opportunities to enhance our visibility and reputation within the market 

● Stay informed about emerging trends, technologies, and best practices in marketing, and integrate relevant insights into our strategies and processes


This might describe you: 


● 7-10+ years experience as a Marketing Director, C-Level executive, Co-founder or similar role 

● Experience working in and using crypto/blockchain 

● Analytically critical thinker and a sharer with a deep desire to understand the consumer insight drivers behind the performance. 

● Strong strategic thinking and analytical skills, with the ability to translate insights into actionable plans 

● Experience working in or using crypto/blockchain 

● A proven track record of successful campaigns and announcements with examples 

● Experience working with emergent technology brands and businesses 

● Organized “doer” with an action-oriented mindset to take on tasks no matter how big or small 


Compensation: 

● This is a full-time, remote position. 

The compensation range is $250K - $550K USD annually, which includes base, bonus, tokens, and equity. 


Location:
Our team operates completely remotely, allowing you the fexibility to work from anywhere. 

What does a marketing manager in web3 do?

A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3

Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space

This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks

Some specific tasks that a marketing manager in web3 might be responsible for include:

  • Developing and executing marketing campaigns to promote products or services in web3
  • Identifying target markets and customer segments within the web3 ecosystem
  • Managing relationships with partners and stakeholders within the web3 community
  • Analyzing market trends and consumer behavior in web3
  • Monitoring and reporting on the effectiveness of marketing efforts in web3
  • Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives