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Mission: Own growth from presale → TGE → post-launch using memetic storytelling, performance marketing, and community ignition—all text-first, no on-camera/voice requirements.
What You’ll Do
Growth & Funnels
- Build and optimize presale → TGE → retention funnels (traffic, conversion, cohort retention).
- Plan and run stage-based scarcity campaigns (countdowns, price steps, “last chance” pushes).
Content & Lore
- Evolve the meme/lore and ship daily: tweets/threads, memes, short-form text scripts, dev logs.
- Maintain an editorial calendar tied to milestones (stage caps, listings, partnerships).
Community & KOLs (Async)
- Recruit and brief micro-KOLs; set performance-based deals with unique links/codes.
- Run text-based activations: raids, meme contests, quests, leaderboard challenges.
Retention & CRM
- Segment broadcasts (new leads, buyers, whales). Automate drips for stage endings, cart-abandons, and re-engagement.
CRO & Analytics
- A/B test landing pages, hooks, creatives. Own UTMs and attribution across paid/KOL/organic.
- Keep a living experiment log; report daily/weekly metrics.
Your Background
- 3–5 years in growth/marketing for Web3 or consumer products; shipped at least one launch with real KPIs.
- Proven with X + Telegram growth loops; can brief or make memes/short-form text assets.
- Comfortable running KOL programs with performance tracking and payouts.
- Data-driven: dashboards, UTMs, and experiment cadence are second nature.
- Nice to have: On-chain analytics (Dune/Nansen), basic design/video chops (for briefing), launchpad/CEX/DEX coordination.
How We Work (No Face/Voice)
- 100% async, text-only: threads, written updates, battlecards, and Notion docs.
- Public engagement through posts, replies, raids, and written AMAs (question boxes), not live audio/video.
Compensation
- Competitive base + performance bonus tied to KPI targets.
- Optional token allocation with vesting.
- Fully remote; prefer ~4 hours overlap with Europe/London.