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Social Media & Community Manager, ANZ (9months contract)
Australia, Melbourne / New Zealand, Auckland / Australia, Sydney / Australia, Brisbane
Marketing – Local Marketing /
Full-time Onsite or Remote /
On-site
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Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Own and grow Binance Australia and New Zealand’s 150k-strong social channels. From strategy through execution, you’ll be the voice of Binance across Australia & New Zealand - partnering with local Marketing, Ops, Compliance and Legal.
Job Descriptions:
- Run Binance ANZ social accounts end-to-end, managing content, campaigns and setting the tone-of-voice to engage our community and achieve growth & engagement goals.
- Analyse the crypto social media landscape, including competitors, to glean actionable insights.
- Create and manage always-on content strategies for local and global campaigns, including priority global partnerships, such as CR7 and Alpine F1.
- Act as first responder for business issues and crisis management, including fast, measured and informed responses, sentiment monitoring and reporting, working closely with CS and PR teams.
- Measure, report, and analyse the performance of campaigns and content across channels.
- Build and nurture relationships with external KOLs, content creators, influencers and partners, including Binance Angels.
- Pitch, negotiate and manage potential new content partnerships to scale Binance ANZ social channel reach & engagement.
- Represent Binance at events across Australia & New Zealand.
Job Requirements:
- Fluent in English, excellent communication, a sense of aesthetics and sharp copywriting skills.
- Experience growing social media accounts and making content - either personally or professionally - across X and Instagram.
- Deep understanding of the crypto market. Up-to-date with trends and sentiment.
- Preferably a Binance user with strong knowledge of Binance products.
- Competent with Figma (or equivalent design software) and interest in AI tooling.
- Experience in editing short-form videos, across video editing tools like Adobe Premier, CapCut, etc.
- 3+ years of social media, community, content or brand marketing-related roles.
- Proven good judgment in high-pressure situations; an ability to remain calm and logical.
- Strong sense of ownership and responsibility.
- Resistant to stress. Self-motivated and results-oriented.
- Remote and start-up experience is a plus.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
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What does a Community Manager in Web3 do?
A community manager in web3, also known as a blockchain community manager, is responsible for managing and growing a community of stakeholders interested in a particular blockchain or decentralized technology
This can include tasks such as moderating online forums and social media groups, organizing events and meetups, and engaging with community members to understand their needs and concerns
The ultimate goal of a community manager in web3 is to build and maintain a strong, active, and engaged community that can help drive the adoption and development of the underlying technology
Some specific responsibilities of a community manager in web3 may include:
- Developing and implementing strategies for engaging with and growing the community in social madia (most likely on Discord and Twitter)
- Moderating online forums and social media groups, and responding to community members questions and concerns
- Organizing and hosting events and meetups to bring community members together and foster collaboration and knowledge sharing
- Working closely with the development team to ensure that the community's needs and feedback are being taken into account in the design and development of the technology
- Providing regular updates and information to the community about the progress and status of the technology
- Dentifying and addressing any issues or conflicts within the community, and working to resolve them in a positive and constructive manner.