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Job Position | Company | Posted | Location | Salary | Tags |
---|---|---|---|---|---|
Cake Pte Ltd | Singapore, Singapore |
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Ledger | New York, NY, United States | $54k - $87k | |||
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Cake Pte Ltd
This job is closed
About the team
Our Marketing team is the engine that drives our customer acquisition and assets under management. We've built a brilliant product and platform, and we need to let the world know about it.
The CMO will drive our overall marketing strategy. You will have 3 direct reports helping you manage a team of ~20 fantastic marketing professionals. In addition to continuing to build on our B2C successes, you will also spearhead a new B2B product.
What you will do:
- Defining and executing the Marketing strategy
- Collaborate with various Business Units and functional teams across the organization to translate marketing strategy into initiatives that support both individual Business Units' operations and the Organization as a whole
- Ensure that our numerous online and physical touchpoints achieve their deliverables
- Create reliable measuring systems to monitor the effectiveness of marketing efforts and take corrective action
- Lead, inspire, and coach a team of high-performing marketing professionals
What you’ll need:
- At least 3 years experience as a senior marketing executive, with budget-holding responsibilities
- At least 5 years experience in the crypto domain
- A stellar track record in building, leading, and inspiring marketing teams
- Proven track record of success in a variety of marketing disciplines, including brand planning and management, campaign management, internal and external communications, performance marketing, etc
- Active team player, excellent communication skills, positive attitude and good work ethic
- The ability to be based in Singapore for the role, this is a pre-requisite for all of our senior leadership team