Head Of Marketing Jobs in Web3

Role: Head of Marketing

Location: Remote

Duration/Type: FTE/Permanent

Job Description

The Role

Client is rapidly growing and we seek presence and voice in the world. We are looking for a competent Head of Marketing to take on full responsibility for the strategy, collaboration, execution, and measurement of PR & Media Relations Campaigns. You will be responsible for developing and executing a comprehensive marketing strategy to raise awareness of the product and their mission to change the social networking landscape. You will work closely with our team of developers and product managers to develop messaging, brand positioning, and marketing campaigns that resonate with our target audience.

What You'll Do

• Guide the development of a product-focused content marketing program. This will include partnering with experts-within client and beyond-to create a content calendar and editorial plan for materials like blog posts, long form guides, case studies, and more.
• Research, write and edit content for our owned channels, working closely with a range of cross-functional teams-marketing, product, sales, design, and more-to identify compelling stories and topics.
• Partner with the product and BD teams to set goals for content engagement and identify opportunities to amplify and syndicate our content.
  

• A writer. You love writing and enjoy the challenge of distilling technical concepts into clear and engaging written materials.
• A storyteller. You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience-from developer to CFO-and differentiate client.
• Adept at synthesis. You can partner with domain experts across the company to gather insights about our capabilities, the industry, and competitive trends, and distill them into compelling content that demonstrates client's thought leadership and innovation.
• You are able to manage highly interdependent projects and keep various work streams on track by building processes and content calendars.
• A student of technology. You are keen to learn about how things work and are able to explain technical concepts in ways that are accessible to all readers
• Interest in web3. You want to learn more about web3 and blockchain tech and are eager to go deep into this space.
  

• 4-7 years of relevant work experience in content marketing, writing, editing, journalism, or another relevant field.
• Outstanding writing and editing skills.
• Familiarity with SEO strategy and content development best practices is a plus.
• Experience in social media company or developer community is a wonderful plus, but by no means required.