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| Job Position | Company | Posted | Location | Salary | Tags |
|---|---|---|---|---|---|
Figment | New York, NY, United States | $54k - $85k | |||
Figment | New York, NY, United States |
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Atomic | Remote | $120k - $150k | |||
Algorand | United States | $0k | |||
| Learn job-ready web3 skills on your schedule with 1-on-1 support & get a job, or your money back. | | by Metana Bootcamp Info | |||
Energi Core Limited | Kiev, Ukraine | $81k - $96k | |||
Immutable | Remote | $63k - $82k | |||
Immutable | Remote | $81k - $100k | |||
Blockstream | Mountain View, CA, United States |
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Blockstream | Montreal, Canada |
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DoubleDice | British Virgin Islands | $60k - $90k | |||
CoinDesk | United States |
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Immutable | Remote | $61k - $80k | |||
CoinDesk Opportunities | New York, NY, United States |
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GIANT Protocol | San Jose, CA, United States | $36k - $75k | |||
Zilliqa | London, United Kingdom | $81k - $150k |
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About the Job
As Figment’s Partner Marketing Manager, you will develop and execute Go-To-Market (GTM) strategies and campaigns for our most important channel and business partners, such as Ledger, Fireblocks, and BitGo. This role is designed for a self-starter who is passionate about crypto and knows how to effectively build relationships that drive results within partner organizations as well as within Figment. This role sits within Marketing but spans across the Sales, Product, and Customer Success functions.
Responsibilities/Duties
- Serve as the lead GTM resource for a defined set of strategic partners, proactively defining, developing, and executing joint strategies and campaigns.
- Work closely with Sales, Product, Customer Success, and the Executive team to coordinate and execute partner strategies.
- Partner with Sales to define and deliver partner sales results.
- Develop rolling go-forward marketing strategies/campaigns and generate enthusiasm/buy-in within partner organizations.
- Work across the Marketing team and broader company to leverage existing marketing campaigns, sales material, and presentations, and generate new material as required to drive results.
- Integrate into partner organizations in such a way as to position Figment as the preferred staking partner.
- Communicate with partners on a constant basis and share partner needs across the team.
- Develop KPIs and other metrics to understand results and identify areas for improvement.
- Write, proofread and edit strategic content for various long and short-form communications, sales documents, landing pages, and campaigns.
Qualifications
- 5+ years of direct marketing experience in the financial, fintech, or crypto industry, serving B2B or institutional clients.
- Knowledge of crypto, Web3, and core Layer 1 / Layer 2 protocols.
- Experience serving as lead marketing manager for high-value strategic partners.
- Demonstrated ability to drive successful marketing campaigns with strategic partners that result in sales goal achievement.
- Self-starter who can set priorities, work independently and across multiple teams, and manage competing priorities in a fast-paced environment while ensuring deadlines are met.
- Excellent interpersonal and communication skills.
What is the meaning of Layer 2?
Layer 2 in the context of cryptocurrency and blockchain technology refers to a secondary framework or protocol that is built on top of an existing blockchain system (the main chain or Layer 1)
The primary purpose of Layer 2 solutions is to solve the scalability and speed issues that many blockchains face, especially those that have become popular and heavily used, like Ethereum
Here are the key aspects of Layer 2 solutions:
- Scalability Enhancement: They help in scaling the main blockchain by handling transactions off the main chain. This reduces the burden on the main chain, allowing for faster and cheaper transactions.
- Types of Layer 2 Solutions: There are various forms of Layer 2 solutions, including state channels, sidechains, plasma chains, and rollups. Each has its own mechanism for interacting with the main chain and handling transactions.
- State Channels: These involve two parties engaging in numerous transactions outside of the main chain, which are then consolidated into a single transaction. This is especially useful for situations where multiple transactions occur between the same parties.
- Sidechains: These are separate blockchains that are connected to the main chain via a two-way peg. They operate independently and can have their own consensus mechanisms but are secured by the main chain.
- Plasma Chains: Plasma chains are similar to sidechains but with a more hierarchical structure. They report back to the main chain regularly and are optimized for mass transaction handling.
- Rollups: Rollups process and store transaction data on a sidechain but post transaction data to the main chain. They come in two varieties: optimistic rollups and zk-rollups, each with its own method of transaction verification.
- Security Considerations: While Layer 2 solutions are generally secure, they can have different security models compared to the main chain. This is an important consideration for users and developers.
- Impact on User Experience: For end-users, Layer 2 solutions can greatly improve the experience by reducing transaction fees and increasing transaction speeds.
- Adoption and Development: Many blockchain projects are actively developing Layer 2 solutions to enhance their networks. This is an ongoing area of innovation in the blockchain space.