Marketing Jobs in Web3

Product Marketing Associate

Trustana is seeking a Product Marketing Associate with an understanding of the APAC region's B2B landscape. Specializing in our SaaS solution - product data management and cultivating digital trust, you will play a critical role in tailoring our product marketing strategies to raise brand profile and capture leads in the APAC region and beyond.

Your primary responsibilities will include:

• Teaming up with product and commercial teams to create captivating product messaging for the APAC market.
• Helping lead go-to-market strategies for new features, including creating tailored content and executing marketing campaigns.
• Producing engaging content (case studies, videos, blogs) that showcase our product benefits.
• Conducting market research to identify our unique selling points in the APAC market.
• Executing product launches in the APAC region, ensuring coordination for maximum reach.
• Partnering with design and content teams to create marketing materials.
• Analyzing product performance and adjust strategies accordingly.
• Collaborating with various teams to align product marketing with company goals.

Required Skills and Experience:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1-3+ years of experience in product marketing within the B2B sector, preferably in the software industry.
• Demonstrated success in marketing to the APAC region, with a profound understanding of cultural subtleties and preferences.
• Experience in launching and growing products or services, with the ability to leverage data and insights in decision-making.
• Strong organizational and project management skills with the ability to manage multiple projects simultaneously.
• Exceptional verbal and written communication skills, particularly when liaising with different stakeholders.
• Ability to work in a fast-paced, dynamic environment, and to adapt as necessary – remember, we're a startup.

If you are a product marketing professional with a passion for shaping product narratives and driving growth in the APAC region, we encourage you to apply for this exciting opportunity. The ideal candidate should have a solid understanding of the B2B product marketing landscape and possess excellent communication and organizational skills.