Marketing Jobs in Web3

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Job Position Company Posted Location Salary Tags

Serotonin

Kuala Lumpur, Malaysia

$50k - $90k

Dragon Farm

Remote

$72k - $150k

Binance

Singapore, Singapore

Coinbase

New York, NY, United States

$32k - $86k

Coins.ph

Cebu City, Philippines

$32k - $58k

Whatnot

Remote

$125k - $165k

Allium

New York, NY, United States

$86k - $120k

GlitchD Network

Remote

$39k - $45k

Bitwise Asset Management

New York, NY, United States

$110k - $135k

Injective Labs

New York, NY, United States

$60k - $75k

Syndicate

United States

$86k - $120k

Seedify

Remote

$67k - $95k

Aragon

Zug, Switzerland

$98k - $108k

Worldcoinorg

Remote

$9k - $75k

Serotonin
$50k - $90k
Kuala Lumpur
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APAC Web3 Marketing Manager, Malaysia (Remote)

Kuala Lumpur
Marketing /
Full-Time /
Remote

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Who is Serotonin
Serotonin is the top go to market firm for transformative technologies, specializing in marketing, strategy, recruiting, and legal services. With a global team of 90 across 15 countries, Serotonin has supported over 300 clients in consumer tech, web3 infrastructure, digital assets, venture capital, and AI since its launch in 2020. Delivering end-to-end go-to-market solutions across all major marketing channels—including public relations, growth marketing, on-chain analytics, content, research, social, and design—Serotonin accelerates global innovation. At the core of our business is the Serotonin Platform, serving as a central nucleus for the web3 ecosystem, connecting builders and founders with essential resources to drive business growth.

About the Role
Serotonin is looking for an experienced Marketing Manager to join our APAC team as a strategic operations specialist. This role focuses on driving operational efficiency and profitability for APAC clients by developing and executing effective processes across teams. The ideal candidate has a proven record in creating streamlined operations for marketing teams and will manage project organization, task coordination, and deadlines for client projects. They will oversee team bandwidth and collaborate with APAC strategic leads to ensure key deliverables. Reporting directly to the APAC Marketing Director, this person is based in Malaysia and actively engaged in the local web3 community.

The ideal candidate is deeply embedded in the local Web3 community, leveraging a strong network of contacts and strategic expertise to promote, expand, and tailor our services to the specific needs of the local market. They will also play a pivotal role in strategically expanding our existing client base within these markets. Moreover, they possess the vision and skillset to drive scalable growth on a global level.

Responsibilities

    • Ensure timely delivery of client work, overseeing all aspects of strategic client accounts including project management, documentation, timelines, resource allocation, and profitability
    • Leverage PR expertise and deep knowledge of web3 media to craft impactful narratives, boost brand visibility, and foster authentic connections within Malaysia's local web3 community
    • Cultivate and maintain relationships with local web3 media, industry leaders, and influencers to amplify reach
    • Develop and refine a streamlined client operations process, from kickoff to project closure, collaborating closely with the APAC Marketing Director on project needs and execution
    • Set deadlines, update project management software, and follow up with internal and external teams to maintain operational efficiency
    • Guide team adherence to processes and timelines established by Serotonin, serving as the primary contact for client communications and issues
    • Manage meeting logistics, including agendas, note-taking, follow-up actions, and regular updates on OKRs, KPIs, and quarterly reviews
    • Distribute key strategic documents to Marketing Directors or advisors and flag delivery issues to leadership for prompt resolution

Requirements

    • 3+ years of experience in client services operations within a marketing environment
    • Agency experience required, with a preference for PR or digital agencies
    • Proficiency in the local language and strong fluency in English are essential for this role, given the need for precise translation and active communication with clients
    • Actively engaged in the local web3 community, with demonstrable involvement
    • Proven ability to develop and grow client relationships over time
    • Solid understanding of digital marketing, including SEO, paid media, CRO, and related areas
    • Experience in effectively supporting high-performing teams
    • Exceptional communication skills

Benefits

    • Competitive Salary
    • Remote Work Environment
    • Travel opportunities 
    • Maternity/Paternity Leave
$50,000 - $90,000 a year
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What does a marketing manager in web3 do?

A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3

Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space

This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks

Some specific tasks that a marketing manager in web3 might be responsible for include:

  • Developing and executing marketing campaigns to promote products or services in web3
  • Identifying target markets and customer segments within the web3 ecosystem
  • Managing relationships with partners and stakeholders within the web3 community
  • Analyzing market trends and consumer behavior in web3
  • Monitoring and reporting on the effectiveness of marketing efforts in web3
  • Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives