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| Job Position | Company | Posted | Location | Salary | Tags |
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Fabric of Truth, Inc | Austin, TX, United States | $91k - $107k | |||
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Marketing Lead
San Francisco, California / Austin, Texas / Boston, Massachusetts / British Columbia / Belgium / Chicago / France / London / Los Angeles, California / New York, New York / Seattle, Washington / UK / Toronto
Business Operations /
Remote
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Fabric is a fast-growing Series A deep tech company (full-stack across silicon, hardware and cloud) that was founded to build towards a future beyond trust with custom chips for advanced cryptography. Incredible cryptographers, engineers, and builders are working tirelessly to bring this vision to life. Our job is to make their work possible at scale and at speed. We’re a team of AI hardware and software veterans, cryptographers and cypherpunks. Together, we’re building the first general purpose, high performance computer chip for all cryptography – what we call the Verifiable Processing Unit (VPU). On top of the VPU, we’re developing a full compiler stack and acceleration libraries to ensure the chips are easy to program and use.
In a world where progress often comes at the cost of security, our hardware-accelerated cryptography redefines the paradigm. With $39 million in equity and tens of millions worth in pre-orders, we're enabling real-time, high-performance systems where privacy is the default, not the exception.
You can learn more about us on Forbes or our website.
About the jobÂ
Fabric Cryptography is seeking a Head of Marketing to spearhead our marketing efforts and amplify our brand’s impact. In this role, you will drive strategic initiatives, manage high-profile conferences, and oversee all aspects of our social media presence. This is a unique opportunity to lead the narrative for a groundbreaking technology and foster connections with industry leaders, customers, and partners.
What you’ll be doing...
- Marketing Strategy & Execution: Develop and implement a comprehensive marketing strategy that aligns with Fabric’s mission and business objectives. Define and measure key performance indicators (KPIs) to track the success of marketing campaigns and initiatives.
- Conference Management: Plan and execute Fabric’s presence at key industry conferences and events, including logistics, booth design, and speaking engagements. Collaborate with internal teams to create impactful presentations and demos that showcase the VPU and its applications.
- Social Media & Content: Lead social media strategy across platforms such as Twitter, LinkedIn, and other emerging channels to engage with key audiences. Oversee the creation of compelling content, including blogs, newsletters, and comfort with supporting copywriting of materials for technical products. Foster active community engagement by responding to comments, questions, and trending discussions.
- Brand Management: Elevate and maintain a consistent brand identity across all marketing channels. Develop innovative campaigns that communicate Fabric’s vision and value proposition to a diverse audience.
- Collaboration & Leadership: Partner closely with cross-functional teams, including Product, Engineering to align marketing efforts with company goals. Lead a growing marketing team, mentoring junior team members and scaling resources as needed.
Qualifications and experience requirements...
- 3+ years in marketing leadership, preferably within crypto, blockchain, web3.Â
- A strong understanding of cryptographic technologies, blockchain ecosystems, and their applications.
- Proven experience managing end-to-end conference and event logistics, including vendor relationships and on-site execution.
- Proficient with social media platforms, analytics tools, and content management systems.
- A track record of creating compelling campaigns and content that resonate with technical and non-technical audiences alike.
- Demonstrated ability to build and lead high-performing teams.
- Exceptional verbal and written communication skills, with a knack for translating complex technical concepts into accessible narratives.
- Comfortable navigating a fast-paced, startup environment with shifting priorities and high ambiguity.Â
EEOC
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What does a marketing manager in web3 do?
A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3
Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space
This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks
Some specific tasks that a marketing manager in web3 might be responsible for include:
- Developing and executing marketing campaigns to promote products or services in web3
- Identifying target markets and customer segments within the web3 ecosystem
- Managing relationships with partners and stakeholders within the web3 community
- Analyzing market trends and consumer behavior in web3
- Monitoring and reporting on the effectiveness of marketing efforts in web3
- Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives