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Marketing Manager (Mandarin-speaking)
Taiwan
Flipster – Marketing & Brand /
Full-time /
Remote
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🚀 About Flipster
Flipster(flipster.io) is a next-level trading platform that is connecting investors to insight, and new opportunities brewing in the cryptoverse. We uncover exclusive opportunities and provide a high-performance platform to put them to work. We believe in an exciting, bold future for crypto. A decentralized, well-governed space, that sparks progress for investors, traders and amazingly innovative crypto projects simultaneously. Flipster will unlock access to ideas we can't even imagine yet. We aim to propel their development and uncover potential.
As a Marketing Manager at Flipster
You’ll play a pivotal role in driving Flipster’s brand presence and growth within the crypto market. As a native Mandarin-speaking Marketing Manager, you will be responsible for crafting and executing creative, results-driven marketing strategies across digital platforms in both Traditional and Simplified Chinese. Your work will help elevate Flipster’s brand, enhance user engagement, and grow our community of crypto enthusiasts. You’ll be hands-on in content creation, partnership development, and analyzing performance to optimize marketing initiatives.
You’ll work closely with cross-functional teams, including product, design, and business development, to ensure marketing efforts align with Flipster's goals and brand voice. This is an exciting opportunity to take ownership of Flipster’s marketing campaigns and build a lasting impact on the crypto industry.
Responsibilities
- Content Creation & Storytelling: Craft compelling, audience-focused content that strengthens the Flipster brand and fosters a thriving community of users. Your storytelling will connect with our audience and drive engagement.
- Brand Alignment: Work closely with cross-functional teams to ensure all marketing efforts are in sync with Flipster’s overarching brand strategy, vision, and messaging, ensuring consistency across all touchpoints.
- Performance Optimization: Monitor key performance metrics across social media, email, and brand awareness campaigns. Use data-driven insights to refine strategies, optimize performance, and align efforts with Flipster's growth goals.
- Marketing Events & Community Engagement: Support and help plan both online and offline marketing events designed to engage the community, deepen their connection with Flipster, and enhance brand loyalty.
- Campaign Reporting: Measure and track the effectiveness of all marketing campaigns. Regularly report on results and provide actionable insights for optimizing future efforts.
- Compliance & Risk Management: Ensure all marketing activities comply with relevant laws and regulations to minimize risks and protect Flipster's reputation.
Qualifications
- 3+ years of experience in marketing, with a focus on the cryptocurrency or fintech industries, ideally in the trading space.
- Strong understanding of financial markets, particularly in crypto, with the ability to apply this knowledge to marketing strategies.
- Strong understanding of digital marketing metrics and KPIs, with the ability to analyze data and adjust strategies for optimization.
- Creative thinker with the ability to craft compelling brand stories and develop engaging content that resonates with the target audience.
- Native Mandarin speaker, fluent in English, with the ability to create content in both Traditional and Simplified Chinese. Cantonese language skills (both written and spoken) are a plus.
Hiring process
- CV/Resume submission
- Hiring Manager Coffee Chat
- 1st round interview
- 2nd round interview
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What does a marketing manager in web3 do?
A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3
Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space
This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks
Some specific tasks that a marketing manager in web3 might be responsible for include:
- Developing and executing marketing campaigns to promote products or services in web3
- Identifying target markets and customer segments within the web3 ecosystem
- Managing relationships with partners and stakeholders within the web3 community
- Analyzing market trends and consumer behavior in web3
- Monitoring and reporting on the effectiveness of marketing efforts in web3
- Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives