Marketing Manager Jobs in Web3

About Mantle

Mantle is the fastest modular Layer 2 on Ethereum, built to power the next era of real-world adoption. We are all in on Real-World Assets (RWAs) — transforming tokenized finance through scalable infrastructure, deep liquidity, and seamless on-chain integration.

Our ecosystem connects businesses, builders, and retail users, creating a unified network where institutions bring assets on-chain, developers build innovative applications, and communities engage meaningfully with DeFi, ConsumerFi, and RWA products.

We’re hiring an Integrated Senior Marketing Manager to support the Head of Marketing in orchestrating Mantle’s global marketing engine. This role will be responsible for working across three marketing focuses and integrating them to shape Mantle’s RWA narrative, ecosystem momentum, and community energy.

Key Responsibilities

Global Brand, Merch, and Offline Experiences

Steer and support Mantle’s brand storytelling, visual identity, and event presence.

• Develop and evolve Mantle’s RWA-centric brand narrative for global audiences.

• Oversee brand design, merchandise, and event strategies that express Mantle’s institutional finance and RWA positioning.

• Build experiential activations at conferences, summits, and ecosystem events to strengthen Mantle’s visibility and credibility.

Community, Creator, and Culture Growth
Scale Mantle’s global community, creator and ambassador squads.

• Lead creator partnerships, regional ambassador programs, and local language content ecosystems.

• Support community-driven marketing experiments that blend web3 native creator culture.

• Establish frameworks that empower regional teams to localize Mantle’s RWA and DeFi narratives with autonomy and quality control.

Ecosystem & Vertical Marketing

Drive marketing strategies across Mantle’s verticals such as RWAs, AI, DeFi, and ConsumerFi.

• Collaborate with BD, Product and partners to design campaigns that accelerate adoption.

• Translate technical progress into credible, actionable storytelling for builders and institutional partners.

• Build programs that bring new protocols, tokenized assets, and cross-chain projects into Mantle’s orbit.

Cross-Functional Leadership

• Connect Product, BD, Comms, and Design for synchronized launches.

• Manage distributed teams and external partners to deliver campaigns with speed and precision.

• Use data to evaluate performance and continuously optimize strategy.

Requirements

• 10+ years of marketing or growth experience, 3 years minimally in web3, fintech, or high-velocity tech.

• Bilingual in English and Mandarin, with experience across global and APAC markets.

• Proven track record leading marketing or growth marketing teams in DeFi or CEXes.

• Strong grasp of growth mechanics, brand, product-led and integrated marketing.

• Excellent communicator able to bridge technical depth and market relevance.

• Comfortable leading across functions in a fast-paced, iterative environment.

Success Metrics

• Growth in RWA branding and social voice, integrations, and ecosystem liquidity.

• Clear, consistent narrative leadership positioning Mantle as the L2 powering the RWA era.

• Campaigns delivered efficiently, with measurable on-chain outcomes.