Job Position | Company | Posted | Location | Salary | Tags |
---|---|---|---|---|---|
Crypto.com | United States | $72k - $75k | |||
Crypto.com | Singapore, Singapore | $36k - $70k | |||
Crypto.com | Hong Kong, Hong Kong | $56k - $90k | |||
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This job is closed
About the company:
Crypto.com was founded in 2016 on a simple belief: it's a basic human right for everyone to control their money, data and identity. With over 10+ million users on its platform today, Crypto.com provides a powerful alternative to traditional financial services, turning its vision of "cryptocurrency in every wallet" into reality, one customer at a time. Crypto.com is built on a solid foundation of security, privacy and compliance and is the first cryptocurrency company in the world to have ISO27001:2013 and PCI:DSS 3.2.1, Level 1 compliance. Crypto.com is headquartered in Singapore with a 4000 strong team. For more information, please visit www.crypto.com.
As the Growth Campaigns Director for North America you will be a champion for Crypto.com’s product portfolio (exchange, NFTs, cards), with ownership and responsibility over developing offers to drive user acquisition and engagement across the crypto.com ecosystem. You will be partnering with external partners and various cross functional stakeholders on developing and executing compelling offers for Crypto.com to drive acquisition and engagement. We’re looking for someone with excellent cross functional skills and an appetite for getting things done.
Responsibilities
- Plan and execute acquisition offers and engagement campaigns for NFTs, the Exchange and Cards, across Crypto.com’s ecosystem.
- Create and manage strategic campaign roadmaps, milestones, and deliverables across functions for out quarter and annual planning
- Ideate and develop offer campaigns across multiple channels (i.e., display, email, social, video, web, etc.) to drive adoption of our platform across North America
- Collaborate with design and marketing teams to project manage creative planning/production, design, asset creation, and timelines for Growth campaigns
- Work closely with internal and external stakeholders on tracking and measurement of growth campaigns, using data, analytics, and customer insights to optimize offer performance across channels.
- Partner with the sponsorships, NFT, enterprise business solutions and marketing teams to maximize user acquisition through our current and future partnerships. This includes the LA Kings, FIFA World Cup, Formula1 and the LA Crypto.com Arena.
- Continuously optimize our acquisition funnel through rigorous experimentation and analysis, to drive more data-driven decisions
- Create and share campaign readouts (key learnings, pipeline impact), with learnings and indicated actions.
- Manage customer lifecycle campaigns for products and services, adapting global campaigns to local North American tentpoles and events.
- 8+ years of experience in content or customer lifecycle marketing role preferably in entertainment, gaming or consumer technology industries
- Proven success working with internal cross-functional teams and external partners to achieve growth and marketing objectives
- Strong attention to detail, excellent organization skills, and the ability to manage multiple projects and responsibilities
- Experience in digital advertising and/or digital media planning
- Creative sensibility with a strong eye for visual design
- Strong analytical skills to assess and optimize campaign performance and KPIs
- Experience with A/B testing and multivariate testing a plus
- Business Development or Partner Management experience is also a plus
- Ability to thrive in a fast-paced, entrepreneurial environment while maintaining Crytpo.com values - remain humble, be resourceful, stay determined, take ownership & be decisive, dream big!
- Knowledge of financial systems and services, consumer psychology, consumer goods, cryptocurrencies, Web3 and entertainment are all relevant and advantages.
- We offer an attractive compensation package working in a cutting-edge field of Fintech.
- Huge responsibilities from Day 1. Be the owner of your own learning curve. The possibilities are limitless and depend on you
- You get to work in a very dynamic environment and be part of an international team
- You will get to participate in developing the future of the Web building a brand new platform and ecosystem from scratch alongside a talented team
What does NFT mean?
NFT stands for non-fungible token
In the context of cryptocurrency, a non-fungible token is a unique digital asset (ussually an image) that represents ownership of a specific item, such as a work of art
Unlike cryptocurrencies like Bitcoin, which are interchangeable and can be divided into smaller units, non-fungible tokens are unique and cannot be divided or exchanged for other tokens on a one-to-one basis.
Can you make a career out of NFT?
Yes, it is possible to make a career out of NFTs
The NFT industry is rapidly growing, and as a result, there are many job opportunities emerging for individuals with a range of skills and expertise
Whether you are an artist, developer, marketer, analyst, or legal professional, there are many ways to get involved in the NFT industry and build a career
In addition, there are also many opportunities for entrepreneurs and investors to start their own NFT businesses or invest in NFTs
NFTs are being used in a variety of industries, from gaming to sports to music, and there are many opportunities to create new and innovative products and services using NFTs
To build a successful career in the NFT industry, it is important to stay up-to-date with the latest trends and developments, and to develop a strong network of contacts within the industry
You may also want to consider building your skills and expertise through training and education, such as online courses or workshops
Overall, the NFT industry offers many exciting opportunities for individuals who are passionate about digital art, blockchain technology, and innovation
With the right skills and expertise, you can build a rewarding and fulfilling career in this exciting field.
How do I start working with NFT?
If you're interested in working with NFTs, there are several steps you can take to get started:
- Build Your Network: Attend NFT events and join online communities to connect with others in the industry. This can help you build your network and learn about new opportunities.
- Create Your Own NFTs: If you're an artist or creator, consider creating your own NFTs and listing them for sale on a marketplace. This can be a great way to gain
- experience and build your portfolio.
- Educate Yourself: Begin by researching and learning about NFTs, including how they work, how they are created, and how they are used. There are many resources
- available online, such as blogs, forums, and tutorials, that can help you learn more about NFTs.
- Find Opportunities: Look for job postings and freelance opportunities related to NFTs. There are many NFT platforms, marketplaces, and companies that are hiring
- for various roles in the industry.
- Identify Your Skills: Think about your skills and experience, and consider how they might be useful in the NFT industry. For example, if you're an artist, you ,might consider creating your own NFTs, while if you're a developer, you might look for opportunities to work with NFT platforms.
What kind of job is in the NFT?
As a relatively new technology, there are several emerging NFT jobs within the NFT industry:
- NFT Analysts: Analysts research and analyze NFT market trends and provide insights to buyers and sellers.
- NFT Artist/Creator: Artists and creators are the driving force behind NFTs, and they are responsible for creating the unique digital content that is tokenized ,and sold as NFTs.
- NFT Consultants: Consultants provide advice and guidance to creators and platforms on best practices for creating, listing, and selling NFTs.
- NFT Legal Advisors: Lawyers are needed to navigate the legal complexities of NFTs, including issues related to intellectual property, copyright, and tax laws.
- NFT Marketing Specialists: Marketing specialists help creators and platforms to promote their NFTs and attract buyers.
- NFT Developers: Developers are responsible for creating the NFT platforms that allow creators to mint, list, and sell their NFTs.
- NFT Go-to-Market Specialist is a marketing professional who specializes in developing and executing strategies to bring NFTs to market. This role involves working closely with NFT creators, platforms, and marketplaces to develop marketing plans that promote NFTs and drive sales.