Product Marketing Jobs in Web3

If you are an experienced Product Marketing Manager looking to change the game and join our Product Platform Team please, keep reading below.

WHAT YOU WILL DO

• Quickly integrate with teams to learn/master the Avalanche network while gaining a deep understanding of its key technologies, differentiation and target markets
• Take ownership of AvalancheGo, Subnets, Bridges (among others) product launch strategies
• Align Product and Marketing team goals, processes, and overall communications
• Design delivery strategies of brand identity, messaging, positioning, market segmentation, and other PMM motions to maximize product and feature adoption
• Collaborate with Marketing and Communications teams to develop strategies, assets, and campaigns
• Communicate pros and cons of different blockchains to developers and users
• Optimize channel growth and developer and user acquisition strategies
• Develop campaigns and event programming that prime marketing funnels and maximize user acquisition
• Act as the "voice of the customer" when collaborating with Product, Engineering, and Leadership
• Work with channel owners to define, manage and activate campaigns
• Measure the effectiveness of Product Marketing launches and campaigns
• Ensure successful delivery of projects in collaboration with key stakeholders

WHAT YOU WILL BRING

• Bachelor’s degree or higher
• 3+ years of technical Product Marketing Management
• Managed and delivered 1 or more end-to-end product launches
• Strong messaging, positioning, and market segmentation skills of complex technologies
• ICP analysis, development, and case studies
• Competitive analysis strategies
• Adept at managing a product roadmap
• Prior experience in startups, enterprise software, or consumer-facing software products
• Pricing and packaging experience
• Notion or other collaboration tools
• Social Media experience, especially Discord & Twitter
• Experience collaborating with marketing & business teams

NICE TO HAVES

• 3+ years in a SaaS start-up environment
• Expert level target market research, messaging, and product launch experience
• Superior technical writing, verbal, and presentation skills
• Developer relations, and community and ecosystem development
• Experience with dApp product launches
• Strong knowledge of blockchains, consensus protocols, distributed systems, smart contracts, security
• Performance analytics background
• Customer acquisition strategies (i.e., paid, SEO, social, web, email)
• Ability to influence and gain confidence from internal stakeholders
• Strong mediation and negotiation skills
• Experience in a high-growth environment

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