| Job Position | Company | Posted | Location | Salary | Tags |
|---|---|---|---|---|---|
Baby Doge | Remote |
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Baby Doge | Remote |
| |||
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BabyDoge is a meme token and ecosystem of Web3 products empowering our growing global community on the path to financial freedom, while remaining playful and fun.
We are seeking a highly experienced and driven Head of Growth Marketing to lead the marketing and growth strategies of our innovative, community-driven ecosystem. The ideal candidate will be passionate about the meme token space and Web3, with a proven ability to drive growth, engagement, and brand evolution across multiple channels. If you have a bold approach to experimentation and are eager to lead a dynamic, rapidly growing team, this role is for you!
Key Responsibilities:
- Social Media and Community Growth:
- Develop strategies to expand our social media reach and increase engagement across platforms like X/Telegram, YouTube, Warpcast, Reddit, Instagram, and TikTok.
- Ensure alignment with broader growth metrics, including lead generation, customer acquisition, and retention.
- Brand Strategy:
- Oversee the evolution of the brand identity, ensuring consistency and impact across all touchpoints.
- Collaborate with creative and design teams to develop compelling campaigns and visual assets that resonate with our target audience.
- Advertising and User Acquisition:
- Manage performance marketing efforts, including paid ads, influencer partnerships, and sponsorships.
- Optimize ad spend and campaigns to maximize ROI and drive scalable growth.
- Growth Experimentation:
- Run experiments to test new growth channels and tactics, leveraging data and analytics to refine strategies.
- Measure campaign success and continuously iterate to improve performance.
- Team Leadership and Development:
- Lead and grow a small but ambitious team, starting with a Community Manager and a User Acquisition and Social Media Manager.
- Shape the team in line with the company’s growth objectives and provide guidance to ensure effective execution.
What skills and competences will help you to succeed in the role:
- Experience: 5+ years in growth marketing, with a proven track record of success in scaling marketing efforts for Web3 or community-driven products.
- Leadership: Experience managing and growing a team, with the ability to inspire, motivate, and develop team members to achieve business goals.
- Expertise in Digital Marketing: Extensive experience with social media marketing, performance marketing, and user acquisition strategies.
- Data-Driven: Ability to leverage data analytics to inform decisions, optimize campaigns, and measure success (familiarity with tools like Amplitude is a plus).
- Creative: Strong understanding of brand identity, with experience collaborating closely with design and creative teams to develop high-impact campaigns.
- Passion for Web3 & Crypto: A deep passion for the crypto space, particularly meme tokens, and the creativity to experiment and innovate in this fast-paced environment.
- Proactive & Results-Oriented: A hands-on, outcomes-focused mindset with a commitment to driving growth and achieving ambitious targets.
What We Offer:
- Remote first culture
- Generous holiday allowance
- Competitive Benefits & Perks system
- Salary paid in stablecoins
- The team works on CET timezone and at least 80% of overlap is required