SEO Jobs in Web3

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Job Position Company Posted Location Salary Tags

SEO Lead

MoonPay

London, United Kingdom

Specialist SEO Content Writer

Binance

Remote

SEO Lead

MoonPay

This job is closed

Your Role as the SEO Lead will be to lead the overall approach to organic and build up our search channel into an optimised user acquisition engine. The SEO Lead requires a strong technical and content production background focusing on international GTM efforts. You will be responsible for driving the SEO strategy forward to deliver growth, optimise discoverability and to perfect user experience across key touch-points through effective website optimisation.
What you'll do
  • Create scalable SEO strategies to increase search traffic
  • Define KPIs and success metrics to report on technical SEO efforts and track impact of SEO and content initiatives, create recurring progress reports
  • Build and execute a methodical testing framework, reporting and scaling on relevant insights
  • Work with Product and Engineering teams to implement best practice SEO programs and processes throughout the global organisation
  • Identify areas of improvement in the website structure including internal linking and content to optimise website usability/engagement and discoverability
  • Conduct market analysis to highlight challenges and opportunities for growth, roadmapping key initiatives for SEO and lead competitor research to identify new opportunities and trends within the vertical
  • Leverage holistic search insights in unison with paid search campaigns to provide strategic direction across the growth team
  • Working with Product Marketing and Content/PR to develop strategies informed by the search opportunity, keyword analysis and intent signals
  • You should apply if
    • Extensive Technical SEO experience with a focus on global growth
    • Broad knowledge of Performance Content and Digital PR
    • Experience auditing on-site and off-site SEO factors to create effective SEO strategies
    • Strong understanding of SEO principles, ranking factors and the latest optimisation techniques
    • Extensive knowledge of technical optimisation, content optimisation, link management, data analysis and SEO tools
    • Experience with SEO tools including ahrefs, SEMRush, Screaming Frog and Google Analytics or similar tools
    • Experience of analysing growth issues/opportunities and implementing recommendations
    • Experience of working with apps and optimising web to app user journeys

These are ideal but not all required as we know some people (e.g womxn) are less likely to apply for the role unless they are 100% qualified. We promote a diverse, equitable and inclusive culture at MoonPay.

Logistics 🛠

Unfortunately, we are unable to offer visas of any kind at this time!

Our interview process takes place on Google Hangouts and tends to consist of the following stages:

  • Recruiter call (20-30 minutes)
  • Initial screen (30-45 minutes)
  • Remote take-home task (role dependent)
  • Final interview (2 hours)

Please let us know if you require any accommodations for the interview process, and we’ll do our best to provide assistance

Is SEO a high paying job?

According to various salary reports, as of my knowledge cut-off in June 2023, SEO specialists in the United States might earn anywhere from $40,000 to $70,000 annually at the mid-level, with senior or specialized roles potentially reaching into six figures

These numbers can vary widely based on the aforementioned factors

SEO can be a well-paying field, but the salary for an SEO job can vary widely based on several factors, including the individual's experience, specialization, location, the size and industry of the employer, and the specific responsibilities of the role

For example:

  1. Entry-Level Positions: Those just starting in SEO may find that the initial salaries are more modest, reflecting the need for on-the-job training and experience building.
  2. Mid-Level and Experienced Professionals: With several years of experience and a track record of success in improving search rankings, an SEO professional can command a higher salary. Specializing in a particular aspect of SEO, such as technical SEO or link-building, can also increase earning potential.
  3. Management Roles: Those who move into leadership or management roles within SEO, overseeing teams, and developing strategy, can earn significantly higher salaries.
  4. Location: Salaries for SEO roles can vary based on geographic location, reflecting the cost of living and demand for SEO expertise in a given area. Generally, working in larger cities or tech hubs may offer higher pay.
  5. Freelance and Consulting Opportunities: SEO professionals who work as freelancers or consultants may have the potential to earn more, especially if they can build a strong client base. However, this path may also include additional uncertainties and responsibilities, like finding clients and managing a business.
  6. Industry and Company Size: Working in certain industries or for larger companies may result in higher salaries due to the greater resources and revenue potential associated with effective SEO.
  7. Performance Bonuses and Incentives: In some roles, compensation may be tied to performance metrics, such as improvements in search rankings, organic traffic growth, or other KPIs (Key Performance Indicators). Achieving or exceeding these targets may lead to bonuses or other financial incentives.

What does a SEO job do?

Search Engine Optimization (SEO) is a critical aspect of online marketing, and professionals who specialize in SEO are tasked with increasing a website's visibility in search engine results

An SEO job involves various responsibilities and tasks, and the primary goal is to improve a site's ranking for specific keywords or phrases relevant to the site's content or business

Here's what an SEO job typically involves:

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  • Keyword Research: Identifying the right keywords and phrases that potential customers might use to find products or services similar to those offered by the site.
  • On-Page Optimization: Ensuring that a website's structure, content, meta tags, and other on-page factors are optimized for relevant keywords. This includes optimizing HTML tags, using descriptive URLs, creating high-quality, relevant content, and more.
  • Off-Page Optimization: Building quality backlinks and employing other strategies to promote the website externally. This can involve outreach to other websites, creating valuable content that others want to link to, and engaging with social media.
  • Technical SEO: Working with the website's architecture to ensure it's easily crawlable by search engines. This may involve fixing broken links, improving page load times, implementing structured data, and ensuring the site is mobile-friendly.
  • Content Strategy: Planning and creating high-quality, engaging content that's relevant to the chosen keywords and provides value to readers. This often involves working closely with writers, designers, and other creative professionals.
  • Analytics and Reporting: Regularly monitoring and analyzing website performance and search rankings using tools like Google Analytics and Google Search Console. This includes tracking changes, identifying trends, and making adjustments as needed.
  • Competitive Analysis: Researching competitors and their SEO strategies to identify opportunities for improvement and ways to differentiate the site.
  • Local SEO: For businesses that operate in specific geographical locations, optimizing the site for local search can be an important focus. This includes creating and optimizing Google My Business listings and getting positive reviews.
  • Adherence to Guidelines: Ensuring all strategies and tactics comply with search engine guidelines to avoid penalties.
  • Ongoing Optimization: SEO is an ongoing effort, and continuous monitoring and tweaking are essential to keep up with changes in search engine algorithms and competitive landscapes.

    • Is SEO still a good career?

    Yes, SEO is still considered a good career as of my knowledge cut-off in September 2021, and it's likely to continue being valuable in the foreseeable future

    Here's why:

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  • Demand for Organic Traffic: Many businesses rely on organic search traffic as a significant source of leads and customers. As long as search engines play a central role in how people find information, products, and services online, there will be a need for SEO specialists to help businesses rank higher in search results.
  • Ongoing Evolution: Search engines continuously update and change their algorithms. SEO professionals who stay up to date with these changes can provide valuable services to help businesses adapt and maintain or improve their rankings.
  • Integration with Other Marketing Efforts: SEO doesn't operate in a vacuum; it's often integrated with content marketing, social media, paid advertising, and other online marketing strategies. This interconnectedness creates a robust and versatile career path with room for specialization or broad expertise.
  • Potential for Freelancing and Entrepreneurship: SEO skills are not only applicable in traditional employment settings but also lend themselves to freelance and consulting work. Many businesses, especially small and medium-sized ones, might not have in-house SEO experts and may prefer to hire freelance or agency support.
  • Continuous Learning: The ever-changing nature of SEO might be seen as a challenge by some, but for others, it represents an opportunity for continuous learning and professional growth. If you enjoy keeping up with the latest trends and technologies, SEO can be a stimulating field.
  • Positive Impact on ROI: Effective SEO can have a substantial positive impact on a business's return on investment (ROI), making it an attractive strategy for many organizations. Being able to demonstrate improvements in traffic, rankings, and conversions can make you a valuable asset to a team.
  • Diverse Opportunities: SEO expertise can open doors in various industries, from e-commerce to healthcare to entertainment. The principles of SEO apply across different sectors, providing a broad landscape of opportunities.