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|---|---|---|---|---|---|
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Binance | Auckland, New Zealand |
|
Social Media Lead
Remote
Growth /
Fully Remote /
Remote
Apply for this job
Weâre looking for a videoânative social media lead to own our narrative across X/Twitter, TikTok, YouTube Shorts, Instagram Reels, and whatever comes next. Youâll ideate, shoot, edit, and publish snackâsize videos that make crypto culture impossible to ignore.
Key Responsibilities
- Design and execute a videoâforward social strategy that aligns with Zerionâs brand and growth goals.
- Produce 3â5 shortâform videos per week endâtoâendâconcept â script â shoot â edit â postâwith at least two optimized specifically for TikTok and Instagram Reels each week.
- Be the onâcamera voice of Zerion at conferences and in dayâtoâday content.
- Translate complex DeFi concepts and product releases into engaging visual stories.
- Monitor trends, memes, and audio to keep Zerion at the center of the conversation.
- Own the content calendar and collaborate with design, product, and community teams.
- Track performance (views, watch time, engagement, follower growth) and iterate quickly.
- Source and manage freelance videographers or motion designers when scale demands.
Youâll Thrive Here If You
- Have 2+ years in social video creation for a brand or personal channels, with a portfolio to prove it.
- Edit fast in CapCut, Premiere Pro, Final Cut, or DaVinci; motionâgraphics chops are a plus.
- Feel equally comfortable in front of and behind the camera.
- Understand platform algorithms, analytics, and growth levers.
- Write sharp, memeâsavvy copy (threads, captions, CTAs).
- Bonus: experience with liveâstreaming tools (OBS, StreamYard), 3D/AR, or Farcaster/Lens.
- Bonus: AI content/ any kind of
What Success Looks Like After 6 Months
- Zerionâs shortâform videos consistently reach 10k+ organic views.
- The community remixes our clips and references Zerion in memes.
- Follower growth on X and TikTok accelerates by 50%+.
- âZerionâ becomes the wallet account you actually want to follow.
How to Apply
- A 60âsecond video explaining why youâre perfect for the role.
- Links to three shortâform videos youâve produced that youâre proud of.
- Your social handles (X, TikTok, YouTube, Farcaster).
- The best meme you saw this week.
Apply for this job