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Jito Foundation
$54k - $87k estimated
Remote, Western European time zones

Growth Marketing Lead

Remote, Western European time zones
Jito Foundation /
Remote

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About the role


JTX is Jito's consumer trading app on Solana. It launched in July 2026 and is Jito’s first consumer product. As our growth marketer, you own the measurable side of how users find, activate, and stay with JTX: paid acquisition, lifecycle and email, and the experimentation program that ties them together.

Our marketing team is exceptional with brand, creative, social and events. You will own the other half, the performance side: acquisition channels and their budgets, lifecycle email, attribution and tracking, and the numbers that tell us which spend is working. The team gets people interested; you make sure we know who actually funds a wallet, places a first trade and keeps trading, what it cost to get them there, and what to do more or less of next. You won't make the creative, but your readouts will shape what gets made.

Existing systems are in place but need an experienced owner. The first task is assuming responsibility for all existing systems (customer.io, semrush, etc.). The second immediate task is building more robust measurement layer that captures all current efforts, including referral programs and content creators. You will be the most senior analytical marketer here, working hand in hand with our Head of Marketing on strategy and with our creative and content leads on messaging, bringing the rigor and operational discipline that turns great creative into measurable results.

What you'll do

 

  • Lifecycle and email: Own the program end to end: calendar, segmentation, automated flows (onboarding, activation, reactivation), deliverability, compliance and reporting.

  • Experimentation: Run a disciplined A/B testing program across email, landing pages, ads and onboarding, with a hypothesis, sample size, and written explanation for every test. Regular readouts of what is working and what is not that will drive creative decisions.

  • Measurement: In partnership with our Data Scientists, build and maintain the growth dashboard covering acquisition → signup → activation → retention → trading volume, by channel and cohort. Own attribution UTM standards, pixel and event configuration (PostHog, Google Analytics, X) with Product and Engineering. Our data team owns the warehouse and dashboards, you will be responsible for making sure the data that flows into those dashboards is reliable.

  • Paid acquisition: Plan, launch, and optimize paid campaigns across the channels that work for a crypto consumer product. Own budget allocation, CAC and payback targets, and creative testing cadence, operating within the constraints of platform crypto advertising policies. You will be the primary point of contact for advertising partners. Paid acquisition is currently small and experimental. It should grow based on performance and ROI review but will remain only one tool in our broad marketing efforts.

  • Marketing systems and documentation: Ownership of the marketing technology stack including vendor selection, relationship management and documenting everything we use.

  • Spend governance: Own the LTV:CAC framework that decides where we invest. Build and maintain cohort-based LTV models (by channel, acquisition period, and user segment) using trader fees, retention data, and set the CAC and payback targets against them. Define the performance gates for scaling or discontinuing channels, and run regular LTV:CAC and ROI reviews with the Head of Marketing and leadership team.

  • Launch operations: Run checks on every campaign so links, segments, tracking, and compliance requirements are right before anything ships.

  • Insights loop: Turn results into a weekly report of what to scale and what to cut, and feed those learnings into creative briefs so the whole team gets sharper.

Requirements

What we're looking for

  • 6-8+ years in growth, performance, or lifecycle marketing at a consumer product

  • Consumer fintech, brokerage or trading experience strongly preferred

  • Hands-on paid acquisition experience, including budget ownership and channel-level optimization

  • Hands-on with an ESP/CRM (Customer.io, Braze, Klaviyo, or similar)

  • Strong analytical skills: Product analytics (Amplitude, Mixpanel, or similar), and statistical literacy around experimentation

  • Exceptional attention to detail and a process mindset; you're the person who catches the broken link before it ships and you build processes others can run

  • Comfortable building systems from scratch in a fast-moving startup

  • Clear written communication; you can explain data to non-analysts

Strongly preferred

  • Experience in crypto, especially at a centralized exchange or trading platform (Coinbase, OKX, or similar), including running paid and lifecycle within crypto advertising restrictions and compliance review

  • Familiarity with Solana or onchain analytics

  • Understanding of referral and affiliate program measurement

Coming from a strong web2 growth background? Apply anyway. We'll teach you the domain.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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How much do crypto jobs pay?

The salaries for cryptocurrency jobs vary widely depending on the specific role, industry, location, experience, and other factors

However, in general, cryptocurrency jobs tend to pay relatively well compared to other industries

Here are some examples of average salaries for popular cryptocurrency jobs:

  1. Blockchain Developer: The average salary for a blockchain developer in the US is around $105,000 per year, with salaries ranging from $60,000 to $180,000 per year.
  2. Cryptocurrency Analyst: The average salary for a cryptocurrency analyst in the US is around $85,000 per year, with salaries ranging from $50,000 to $135,000 per year.
  3. Cryptocurrency Trader: The average salary for a cryptocurrency trader in the US is around $95,000 per year, with salaries ranging from $40,000 to $180,000 per year.
  4. Marketing and PR Manager: The average salary for a marketing and PR manager in the US is around $77,000 per year, with salaries ranging from $43,000 to $128,000 per year.
  5. Crypto Lawyer: The average salary for a crypto lawyer in the US is around $120,000 per year, with salaries ranging from $70,000 to $200,000 per year.

Is crypto jobs legit?

Yes, cryptocurrency jobs are generally legitimate, and the industry has created many job opportunities over the years

As the cryptocurrency industry has grown, it has attracted a significant number of legitimate businesses and organizations that require talented individuals to work in various roles, such as blockchain development, cryptocurrency analysis, trading, marketing, public relations, law, and compliance, among others

However, as with any industry, there are also fraudulent job postings and scams that try to take advantage of people looking for work

It is essential to be cautious and thoroughly research any company or job opportunity before applying or accepting a position

You should always verify that the job posting is from a legitimate company and never provide sensitive personal or financial information without ensuring that the opportunity is genuine

To avoid scams, you can do the following:

  1. Research the company before applying for a job or accepting a job offer. Check the company's website, social media, and reviews to ensure that it is legitimate.
  2. Verify the job posting and contact information. Ensure that the email, phone number, or website listed in the job posting is valid.
  3. Don't pay for a job or training. A legitimate company will not ask you to pay for a job or training.
  4. Be wary of job offers that sound too good to be true. If a job offer promises a high salary or unrealistic benefits, it could be a scam.

What careers are there in crypto?

The market of cryptocurrency jobs has grown rapidly in recent years, creating a wide range of career opportunities in various sectors

Here are some of the careers in crypto that you can explore:

  1. Blockchain Consultant: Consultants offer advice to businesses and organizations that are exploring the implementation of blockchain technology. They help with strategic planning, implementation, and optimization.
  2. Blockchain Developer: Developers are responsible for creating and maintaining blockchain-based applications and smart contracts. They need to have experience in coding languages like Solidity, C++, and Python.
  3. Crypto Compliance Officer: These professionals ensure that businesses operating in the crypto industry comply with relevant laws and regulations.
  4. Crypto Journalist: A journalist who specializes in reporting on cryptocurrencies and the blockchain industry. They write news articles, feature stories, and analysis.
  5. Crypto Lawyer: Lawyers who specialize in the crypto industry help navigate complex regulatory and legal frameworks.
  6. Cryptocurrency Analyst: An analyst researches and analyzes cryptocurrencies and the market trends. They provide insights on trading, investments, and risk management.
  7. Cryptocurrency Educator: Educators help individuals and businesses understand the concepts and technicalities of cryptocurrencies and the blockchain technology.
  8. Cryptocurrency Trader: Traders buy and sell cryptocurrencies on exchanges, making profits by predicting market movements.
  9. Marketing and PR Manager: These professionals are responsible for promoting crypto projects, managing the brand's online presence, and building community engagement.

Can you make a career out of cryptocurrency?

Yes, it is possible to make a career out of cryptocurrency

The cryptocurrency industry has grown rapidly in recent years, and there are now many job opportunities available in various sectors related to blockchain and digital currencies

Some of the most common career paths in cryptocurrency include blockchain development, cryptocurrency trading, cryptocurrency analysis, marketing and public relations, and cryptocurrency journalism

There are also roles in cryptocurrency consulting, law, and compliance, among others

To pursue a career in cryptocurrency, it is important to have a strong understanding of the technology and how it works

This may require education or training in computer science, economics, or finance, depending on the specific career path you choose

Additionally, keeping up with the latest developments in the industry is crucial to stay competitive and relevant

As with any career, success in the cryptocurrency industry also requires a strong work ethic, dedication, and a willingness to continuously learn and adapt to new developments

While the industry is still relatively new and rapidly evolving, it has the potential to offer exciting and rewarding career opportunities for those who are passionate about the technology and willing to put in the effort to succeed.

What is crypto jobs?

Crypto jobs refer to employment opportunities in the cryptocurrency industry

This can include jobs related to the development of cryptocurrency technology, such as blockchain development, as well as jobs in crypto-related companies, such as exchanges or payment processing firms

Some examples of crypto jobs include blockchain engineers, crypto traders, and compliance specialists

These jobs often require specialized knowledge and expertise in the field of cryptocurrencies and blockchain technology.