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Growth MarTech Senior Specialist
Key Responsibilities
1. MarTech Architecture, Tracking, Auditing & Proactive Enrichment
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Web Tracking, Debugging & Ad Signal Routing: Own the end-to-end web tracking architecture across Google Analytics (GA4) and Google Tag Manager (GTM). Define and document Data Layer requirements for the engineering team to implement, and ensure accurate web tracking signals and conversion events are seamlessly routed back to key ad platforms via GTM.
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App Tracking & MMP Integration: Partner closely with the engineering team to implement, test, and maintain tracking across mobile apps (AppsFlyer, Firebase) for SDK events and Server-to-Server (S2S) events. Architect a standardized event taxonomy, oversee SDK integrations, and manage overall AppsFlyer health.
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Ad Platform Tracking Optimization: Take deep ownership of exactly how ad platforms consume our data. Partner closely with internal User Acquisition (UA) channel owners to unblock tracking bottlenecks, troubleshoot platform-specific signal loss, and proactively enrich tracking signals (e.g., passing backend LTV scores or customized events back to ad platforms). Act as the technical authority who translates complex media platform requirements into actionable tracking solutions to maximize campaign performance.
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Comprehensive Stack Auditing & Enrichment: Lead end-to-end audits of the tracking and reporting foundation to resolve data gaps, latency issues, and discrepancies across tracking tools, internal BI, and ad platforms. Move beyond routine maintenance by establishing automated QA monitoring to instantly detect event drop-offs or tracking anomalies, while strictly managing privacy-centric tracking and consent routing.
2. Advanced Measurement, Attribution & Incrementality Analysis
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Attribution Strategy & MMM: Support the build of measurement solutions across the full attribution spectrum—from foundational models (Last-Touch) to advanced frameworks (Multi-Touch Attribution [MTA] and Media Mix Modeling [MMM]). Partner with Data Science and Engineering to ensure clean, structured signal data is feeding into these models. Help operationalize these measurement models and triangulate insights across these frameworks and growth metrics to evaluate true user acquisition performance.
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LTV & Cohort Analytics: Analyze user acquisition performance, customer acquisition cost (CAC), lifetime value (LTV), and user cohorts. Translate these complex data sets into actionable insights to scale high-performing channels and inform broader growth strategies.
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Incrementality Testing & Analysis: Support the design, implementation, and analysis of incrementality tests to measure the true causal impact of growth efforts and validate overall ROI.
3. Data Engineering Collaboration & Advanced BI
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Data Pipeline Collaboration: Partner with Data Engineering to manage growth data requests, ensuring event streams are clean, structured, and accurately mapped into growth data pipelines.
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Advanced SQL & Data Modeling: Write complex SQL to mine large datasets, build custom tables, and execute high-velocity ad-hoc analysis.
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Dashboarding & AI Automation: Build and maintain automated dashboards using Tableau and Databricks. Integrate AI Agents to streamline reporting workflows and surface deeper, more actionable insights for leadership and business teams.
4. Cross-Functional Project Management
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Technical Translation: Collaborate with Growth, Product, Engineering, and Data teams to translate complex marketing and analytics use cases into precise technical requirements and actionable project tickets.
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Internal Documentation: Create, scale, and maintain comprehensive internal documentation covering our tracking architecture, event taxonomies, and growth data schemas.
Requirements
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Bachelor’s degree (or higher) in Data Analytics, Computer Science, Information Systems, Business, Statistics, Marketing, or a related quantitative field.
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4+ years of dedicated experience in MarTech tracking, growth analytics, and digital marketing data analysis. Experience in Crypto, FinTech, or Technology is a strong plus.
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Deep, hands-on proficiency with Google Analytics 4 (GA4) and Google Tag Manager (GTM), with the ability to define Data Layer requirements, route ad tracking signals, and debug network setups.
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Deep expertise in ad platform signals and mechanics. You must know exactly how ad platforms consume data and have hands-on experience solving platform-specific tracking challenges, including Meta CAPI, AEM, Google conversion signals, event postbacks to DSPs and ad networks.
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Deep expertise in mobile app tracking, specifically with AppsFlyer and Firebase, including experience standardizing event taxonomies and overseeing both SDK and Server-to-Server (S2S) event integrations.
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Understanding of advanced attribution frameworks (MMM, MTA) and proven experience designing and executing incrementality tests (holdouts, conversion lift studies).
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Understanding of digital marketing economics, including user acquisition optimization, customer acquisition cost (CAC), lifetime value (LTV), cohort analysis, and paid media strategies.
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Understanding of CDP/CRM tools (e.g., Segment, Braze) and how they route data signals to downstream channels and systems.
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Understanding of privacy-centric tracking mechanisms (e.g., Google Consent Mode, SKAdNetwork).
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Advanced SQL skills for mining large datasets, creating custom tables, and executing ad-hoc analysis, alongside mandatory hands-on experience with Databricks and Tableau.
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Exceptional communication skills with a proven ability to translate complex marketing and business needs into precise technical tickets for Engineering and Data teams.
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Strong organizational skills with experience building comprehensive internal technical documentation and managing multiple high-priority projects in a fast-paced environment.
How much do crypto jobs pay?
The salaries for cryptocurrency jobs vary widely depending on the specific role, industry, location, experience, and other factors
However, in general, cryptocurrency jobs tend to pay relatively well compared to other industries
Here are some examples of average salaries for popular cryptocurrency jobs:
- Blockchain Developer: The average salary for a blockchain developer in the US is around $105,000 per year, with salaries ranging from $60,000 to $180,000 per year.
- Cryptocurrency Analyst: The average salary for a cryptocurrency analyst in the US is around $85,000 per year, with salaries ranging from $50,000 to $135,000 per year.
- Cryptocurrency Trader: The average salary for a cryptocurrency trader in the US is around $95,000 per year, with salaries ranging from $40,000 to $180,000 per year.
- Marketing and PR Manager: The average salary for a marketing and PR manager in the US is around $77,000 per year, with salaries ranging from $43,000 to $128,000 per year.
- Crypto Lawyer: The average salary for a crypto lawyer in the US is around $120,000 per year, with salaries ranging from $70,000 to $200,000 per year.
Is crypto jobs legit?
Yes, cryptocurrency jobs are generally legitimate, and the industry has created many job opportunities over the years
As the cryptocurrency industry has grown, it has attracted a significant number of legitimate businesses and organizations that require talented individuals to work in various roles, such as blockchain development, cryptocurrency analysis, trading, marketing, public relations, law, and compliance, among others
However, as with any industry, there are also fraudulent job postings and scams that try to take advantage of people looking for work
It is essential to be cautious and thoroughly research any company or job opportunity before applying or accepting a position
You should always verify that the job posting is from a legitimate company and never provide sensitive personal or financial information without ensuring that the opportunity is genuine
To avoid scams, you can do the following:
- Research the company before applying for a job or accepting a job offer. Check the company's website, social media, and reviews to ensure that it is legitimate.
- Verify the job posting and contact information. Ensure that the email, phone number, or website listed in the job posting is valid.
- Don't pay for a job or training. A legitimate company will not ask you to pay for a job or training.
- Be wary of job offers that sound too good to be true. If a job offer promises a high salary or unrealistic benefits, it could be a scam.
What careers are there in crypto?
The market of cryptocurrency jobs has grown rapidly in recent years, creating a wide range of career opportunities in various sectors
Here are some of the careers in crypto that you can explore:
- Blockchain Consultant: Consultants offer advice to businesses and organizations that are exploring the implementation of blockchain technology. They help with strategic planning, implementation, and optimization.
- Blockchain Developer: Developers are responsible for creating and maintaining blockchain-based applications and smart contracts. They need to have experience in coding languages like Solidity, C++, and Python.
- Crypto Compliance Officer: These professionals ensure that businesses operating in the crypto industry comply with relevant laws and regulations.
- Crypto Journalist: A journalist who specializes in reporting on cryptocurrencies and the blockchain industry. They write news articles, feature stories, and analysis.
- Crypto Lawyer: Lawyers who specialize in the crypto industry help navigate complex regulatory and legal frameworks.
- Cryptocurrency Analyst: An analyst researches and analyzes cryptocurrencies and the market trends. They provide insights on trading, investments, and risk management.
- Cryptocurrency Educator: Educators help individuals and businesses understand the concepts and technicalities of cryptocurrencies and the blockchain technology.
- Cryptocurrency Trader: Traders buy and sell cryptocurrencies on exchanges, making profits by predicting market movements.
- Marketing and PR Manager: These professionals are responsible for promoting crypto projects, managing the brand's online presence, and building community engagement.
Can you make a career out of cryptocurrency?
Yes, it is possible to make a career out of cryptocurrency
The cryptocurrency industry has grown rapidly in recent years, and there are now many job opportunities available in various sectors related to blockchain and digital currencies
Some of the most common career paths in cryptocurrency include blockchain development, cryptocurrency trading, cryptocurrency analysis, marketing and public relations, and cryptocurrency journalism
There are also roles in cryptocurrency consulting, law, and compliance, among others
To pursue a career in cryptocurrency, it is important to have a strong understanding of the technology and how it works
This may require education or training in computer science, economics, or finance, depending on the specific career path you choose
Additionally, keeping up with the latest developments in the industry is crucial to stay competitive and relevant
As with any career, success in the cryptocurrency industry also requires a strong work ethic, dedication, and a willingness to continuously learn and adapt to new developments
While the industry is still relatively new and rapidly evolving, it has the potential to offer exciting and rewarding career opportunities for those who are passionate about the technology and willing to put in the effort to succeed.
What is crypto jobs?
Crypto jobs refer to employment opportunities in the cryptocurrency industry
This can include jobs related to the development of cryptocurrency technology, such as blockchain development, as well as jobs in crypto-related companies, such as exchanges or payment processing firms
Some examples of crypto jobs include blockchain engineers, crypto traders, and compliance specialists
These jobs often require specialized knowledge and expertise in the field of cryptocurrencies and blockchain technology.