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CRM MarTech Project Manager
Hong Kong, Hong Kong SAR
Marketing – Growth /
Full-time /
Hybrid
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About the Role
We are seeking a highly skilled and innovative CRM MarTech Project Manager to join our robust team. Reporting directly to the CRM Martech & Projects Director, the successful candidate will play a critical role in executing our CRM strategies from business requirements, through staging, and to final implementation.Â
As a key member of the CRM team, the CRM MarTech Project Manager will work closely with marketing, product, data, growth and tech teams to drive meaningful engagements at Crypto.com. The ideal candidate will have the opportunity to work on CRM applications that will have a pivotal impact on engagement and retention of users on the platform. You will gain a wide exposure on project management, growth strategy and data analytics.Â
Responsibilities
- Collaborate with stakeholders to define CRM strategies that enhance customer experience and retention
- Analyse customer data and insights to inform campaigns and initiatives
- Lead the overall CRM function to coordinate and oversee project development from start to completion
- Interface with development teams to estimate work efforts, define milestones and manage resources
- Liaise with cross-functional stakeholders to ensure a thorough scoping of technical requirements and subsequent timely-delivery of projects
- Communicate project status, potential bottlenecks, and key deliverables to both internal and external stakeholders in an effective manner
- Assist in the planning and quality assurance (QA) for various data tracking events and integration projects across product lines
- Maintain relevant project documentation to ensure timely delivery and project milestones
- Point of communication between various teams internally and vendors externally
Requirements
- 4+ years of customer data platforms (CDP) management in a Growth capacity
- Hands-on experience of CDP across retention, acquisition, experimentation, data visualisation tools and data warehouse
- Proficient in API requirements and liquid scripting for the automation and dynamic personalisation of campaigns
- Analytical skills to query and make sense of complex datasets with SQLÂ Ability to translate CRM requirements needs into PRDs
- Proficient with project management tools, methodologies, and best practices
- Intrinsically motivated with a can-do attitude; always looking for creative ways to circumvent challenges with minimal supervision
- Excellent communication skills—both written and verbal—with an ability to convey complex concepts clearly
- Meticulous and organised
- Interest and knowledge in cryptocurrency, DeFi, NFT, Web3 space is a plus
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How do I get a job at DeFi?
Getting a job in the DeFi (decentralized finance) industry can be a competitive process, but there are a few steps you can take to increase your chances of finding a job in this field:
- Build up your skills and knowledge: To work in DeFi, you'll likely need to have a strong understanding of blockchain technology, as well as other related technologies such as smart contracts and cryptocurrency. Consider taking online courses or earning a degree in a relevant field to build up your skills and knowledge.
- Network with industry professionals: Attend meetups and conferences related to DeFi and make connections with professionals in the industry. Networking can be a valuable way to learn about job openings and get your foot in the door at a DeFi company.
- Create a strong online presence: Many DeFi companies will look at your online presence (such as your LinkedIn profile and personal website) when considering you for a job. Make sure to showcase your skills and accomplishments online and keep your profile up to date.
- Apply for relevant job openings: Keep an eye out for job openings at DeFi companies and apply for positions that align with your skills and experience. Apply for DeFi Jobs without Experience. Tailor your resume and cover letter to the specific job you're applying for and highlight any relevant experience or skills you have.
- Consider internships or volunteer work: DeFi Internships or volunteer work can be a great way to get your foot in the door and gain valuable experience in the DeFi industry. Many companies also offer internships to students, so consider applying for an internship if you're still in school.
- Be persistent: keep trying if you don't get a job right away. It can take time to find the right opportunity, but with the right skills and determination, you can land a job in the DeFi industry.