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Flow Foundation
$111k - $189k estimated
Marketing Lead
Remote, USA Remote, Canada
Marketing /
Full-time /
Remote
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Flow is a layer one blockchain designed from the ground up as a platform for a new generation of Web3 apps, games, and the digital assets that power them. Flow is home today to millions of users and apps from top tier creators including Cryptoys, and Dapper Labs (NBA, NFL, Disney) as well as industry leaders such as Mattel (Barbie, Hot Wheels), LiveNation / Ticketmaster, and many more.
We are seeking a visionary Marketing Lead to elevate our brand and orchestrate marketing strategies that resonate with our diverse audiences, from developers to enterprise clients. This role is ideal for someone who is both creative and analytical, capable of crafting compelling narratives around the transformative potential of blockchain technology.
What we will accomplish together:
- Develop Marketing Strategies: Create and implement comprehensive marketing strategies that enhance awareness of the Flow Blockchain and its benefits across various channels, including digital, social media, and events.
- Analyze Market Trends: Keep a pulse on the rapidly evolving blockchain industry, analyzing trends, competitors, and market dynamics to position Flow Foundation effectively.
- Drive Brand Awareness: Execute initiatives that boost Flow Foundation’s visibility and thought leadership in the blockchain space, ensuring our messaging resonates with both technical and non-technical stakeholders.
- Lead Campaigns: Design and manage impactful marketing campaigns from inception to completion, measuring effectiveness and adjusting strategies in real time to maximize results.
- Collaborate Across Teams: Work closely with product, engineering, and sales teams to ensure that marketing strategies are aligned with product capabilities and market needs.
- Measure and Optimize: Use metrics and analytics to track campaign performance and ROI, refining marketing tactics based on data insights.
- Content Development: Supervise the creation of engaging content that communicates the unique advantages of the Flow Blockchain, including use cases, benefits, and developer resources.
- Stakeholder Engagement: Engage with key community members, partners, and influencers to expand our reach and impact within the blockchain ecosystem.
About you:
- Extensive experience in marketing, with a proven track record in developing strategic marketing plans and executing successful campaigns.
- Profound understanding of digital marketing channels and techniques, including SEO, PPC, social media, and content marketing.
- Strong analytical skills, with experience using analytics tools to measure performance and make data-driven decisions.
- Excellent communication skills, capable of crafting and articulating clear, persuasive messages for a variety of audiences.
- Direct experience in the blockchain or fintech industries, with a solid understanding of the technologies and market trends.
- Demonstrated ability to work effectively in a fast-paced, innovative environment, adapting quickly to evolving priorities.
- Experience in managing cross-functional projects and teams, with a flair for driving consensus among diverse stakeholder groups.
Flow is a remote-first team of seasoned technologists dedicated to our mission of mainstream Web3 adoption. Founded in Vancouver, Canada, Flow’s team is now spread primarily across the US and Canada – with small presences in Europe, Asia, and the Middle East. With Crescendo, Flow will be as easy to deploy onto as any EVM-based Layer 2, while preserving the full capabilities of the rest of the protocol. Crescendo upgrade will catalyze a massive improvement in liquidity on Flow including on- and off-ramps as well as a native DeFi ecosystem that serves as a liquidity backbone for the entire network.
At Flow Foundation, we prioritize recruiting top talent and cultivating an empowering environment for our team. This entails fostering a workplace that is characterized by diversity, inclusivity, and open-mindedness. We enthusiastically welcome applicants from all walks of life, regardless of race, color, religion, sexual orientation, gender identity, national origin, or disability.
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How do I get a job at DeFi?
Getting a job in the DeFi (decentralized finance) industry can be a competitive process, but there are a few steps you can take to increase your chances of finding a job in this field:
- Build up your skills and knowledge: To work in DeFi, you'll likely need to have a strong understanding of blockchain technology, as well as other related technologies such as smart contracts and cryptocurrency. Consider taking online courses or earning a degree in a relevant field to build up your skills and knowledge.
- Network with industry professionals: Attend meetups and conferences related to DeFi and make connections with professionals in the industry. Networking can be a valuable way to learn about job openings and get your foot in the door at a DeFi company.
- Create a strong online presence: Many DeFi companies will look at your online presence (such as your LinkedIn profile and personal website) when considering you for a job. Make sure to showcase your skills and accomplishments online and keep your profile up to date.
- Apply for relevant job openings: Keep an eye out for job openings at DeFi companies and apply for positions that align with your skills and experience. Apply for DeFi Jobs without Experience. Tailor your resume and cover letter to the specific job you're applying for and highlight any relevant experience or skills you have.
- Consider internships or volunteer work: DeFi Internships or volunteer work can be a great way to get your foot in the door and gain valuable experience in the DeFi industry. Many companies also offer internships to students, so consider applying for an internship if you're still in school.
- Be persistent: keep trying if you don't get a job right away. It can take time to find the right opportunity, but with the right skills and determination, you can land a job in the DeFi industry.