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Injective Labs | Remote | $105k - $115k | |||
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Injective Labs
$105k - $115k estimated
Product Marketing Manager
remote
Marketing /
Full time - US based /
Remote
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About Injective Labs
Injective Labs is trailblazing a new dawn for Web3 enabled finance. We are the core contributors to Injective, one of the fastest growing blockchains in the industry. Injective provides an interoperable smart contracts platform that is optimized for building decentralized finance applications. Interoperability is at the core of Injective, which is natively integrated with chains such as Ethereum, Cosmos and Solana. Developers can rapidly launch premier financial applications suited for mass adoption using Injective’s infrastructure and specialized DeFi primitives such as the world’s first fully on-chain order book.Our team has decades of experience spearheading the largest financial institutions and tech organizations. Injective is incubated by Binance and is backed by leading firms such as Jump Crypto, Pantera and Mark Cuban.
About the role
As the Product Marketing, you will be responsible for developing and executing Go-To-Market strategies for our products. You’ll be part of our Marketing Team, working closely with Product and Business Development teams to craft compelling narratives to promote our cutting-edge blockchain products.
Key Responsibilities:
- Develop and execute marketing strategies for our products, making them appeal to technical experts and general audiences.
- Work closely with the Product team to understand and identify the value preposition of the product.
- Conduct market research to position our products effectively, working closely with Product, and Business Development teams.
- Define clear positioning, create compelling storytelling, and lead the product launches.
- Develop and oversee Go-to-Market campaign plans.
- Translate technical concepts into engaging content across marketing surfaces.
- Analyze campaign performance, user engagement, and adoption metrics to refine marketing strategies and improve product positioning.
- Engage with developers and crypto communities to build awareness and drive product adoption.
- Stay up-to-date with industry trends, best practices, and emerging technologies.
Requirements:
- 1-3 years of experience in Product Marketing
- Experience in the crypto space with a deep understanding of crypto culture, trends, and user behavior.
- Experience launching, positioning, and scaling products from 0 to 1 and beyond.
- Bachelor’s degree in Marketing, Communications, or a related field is preferred.
- Experience in creating and executing GTM strategies.
- Creative thinker with a strategic mindset, capable of developing innovative marketing strategies aligned with technical product features.
- Ability to measure and analyze campaign performance, user engagement, and adoption metrics to optimize strategies.
- Ability to translate technical concepts to technical and non-technical audiences.
- Ability to work collaboratively with cross-functional teams in a fast-paced environment.
Why work with us? (Benefits and Perks)
- Competitive salary and INJ token award
- Remote-friendly work environment with flexible hours.
- Unlimited PTO
- Opportunity to work on cutting-edge blockchain technology in the finance industry.
- Collaborative team culture with opportunities for professional growth and development.
- Global team meet ups.
As an equal opportunity employer we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.
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How do I get a job at DeFi?
Getting a job in the DeFi (decentralized finance) industry can be a competitive process, but there are a few steps you can take to increase your chances of finding a job in this field:
- Build up your skills and knowledge: To work in DeFi, you'll likely need to have a strong understanding of blockchain technology, as well as other related technologies such as smart contracts and cryptocurrency. Consider taking online courses or earning a degree in a relevant field to build up your skills and knowledge.
- Network with industry professionals: Attend meetups and conferences related to DeFi and make connections with professionals in the industry. Networking can be a valuable way to learn about job openings and get your foot in the door at a DeFi company.
- Create a strong online presence: Many DeFi companies will look at your online presence (such as your LinkedIn profile and personal website) when considering you for a job. Make sure to showcase your skills and accomplishments online and keep your profile up to date.
- Apply for relevant job openings: Keep an eye out for job openings at DeFi companies and apply for positions that align with your skills and experience. Apply for DeFi Jobs without Experience. Tailor your resume and cover letter to the specific job you're applying for and highlight any relevant experience or skills you have.
- Consider internships or volunteer work: DeFi Internships or volunteer work can be a great way to get your foot in the door and gain valuable experience in the DeFi industry. Many companies also offer internships to students, so consider applying for an internship if you're still in school.
- Be persistent: keep trying if you don't get a job right away. It can take time to find the right opportunity, but with the right skills and determination, you can land a job in the DeFi industry.