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| Job Position | Company | Posted | Location | Salary | Tags |
|---|---|---|---|---|---|
Crypto.com | Seoul, South Korea | $81k - $107k | |||
Codigo | Remote | $140k - $157k | |||
Crypto.com | Kuala Lumpur, Malaysia | $122k - $181k | |||
Crypto.com | Taipei, Taiwan | $122k - $181k | |||
| Learn job-ready web3 skills on your schedule with 1-on-1 support & get a job, or your money back. | | by Metana Bootcamp Info | |||
Ripple | Toronto, Canada | $58k - $100k | |||
Decent Land Labs | Remote | $86k - $126k | |||
Kiln | London, United Kingdom | $87k - $100k | |||
Messari | Remote | $135k - $155k | |||
Other | Cape Town, South Africa | $70k - $85k | |||
Other | Rome, Italy | $63k - $76k | |||
ZTX Foundation | Remote | $45k - $75k | |||
BitGo | Bengaluru, India | $98k - $120k | |||
Coinbase | Remote | $104k - $123k | |||
Coinbase | Remote | $147k - $174k | |||
Coinbase | Remote | $185k |
Crypto.com
$81k - $107k estimated
This job is closed
App & GTM Lead (Go-To-Market)
Seoul, South Korea
Marketing – Growth /
Hybrid
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We are seeking a dynamic and experienced ASO & GTM Lead to spearhead our go-to-market strategies and optimize app store presence for maximum user acquisition. The ideal candidate will possess a strong background in user acquisition, localization strategies, and app store optimization techniques. This role requires a deep understanding of both organic and non-organic digital marketing channels to effectively launch and scale our apps in global markets.
Responsibilities
- Develop and execute comprehensive ASO strategies to improve app visibility and ranking globally.
- Conduct keyword research, competitor analysis, and market trends to optimize app metadata and enhance search discoverability.
- Implement localization strategies to tailor app content for different markets and languages, driving increased engagement and downloads.
- Lead go-to-market planning and execution for new app launches in various markets.
- Collaborate with local teams and agencies to develop targeted marketing content and campaigns.
- Utilize both organic and non-organic marketing channels to drive user acquisition and increase app downloads.
- Implement landing page optimization strategies to enhance user acquisition conversion rates.
- Analyze app store data and user feedback to iterate and improve user acquisition strategies continually.
- Work closely with internal teams and external partners to identify opportunities for user acquisition growth and expansion.
- Track and analyze key performance metrics related to ASO and user acquisition efforts.
- Generate regular reports to assess the effectiveness of strategies and recommend optimizations.
- Stay updated on industry trends and best practices to maintain a competitive edge in the market.
ASO (App Store Optimisation) Strategy Development:
GTM Planning and Execution:
User Acquisition Optimization:
Performance Monitoring and Reporting:
Requirements
- Bachelor's degree in Marketing, Business Administration, or related field.
- 5-10 years of experience in user acquisition, digital marketing, or app marketing roles.
- Proven track record of improving app rankings and driving user acquisition through ASO strategies.
- Experience in localization strategies and optimizing app content for global markets.
- Strong understanding of both organic and non-organic digital marketing channels, including SEO, SEM, social media, and influencer marketing.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Experience working cross-functionally with internal teams and external agencies.
- Exceptional communication and project management skills.
- Creative thinking and problem-solving abilities.
- Hands-on leadership.
#Hybrid
#LI-MK1
Life @ Crypto.com
Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.
Transformational and proactive working environment. Empower employees to find thoughtful and innovative solutions.
Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.
Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.
One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.
Are you ready to kickstart your future with us?
Benefits
Competitive salary
Attractive annual leave entitlement including: birthday, work anniversary
Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.
Work Perks: crypto.com visa card provided upon joining
Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.
About Crypto.com:
Founded in 2016, Crypto.com serves more than 80 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.
Learn more at https://crypto.com.
Crypto.com is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. Crypto.com values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.
Personal data provided by applicants will be used for recruitment purposes only.
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What does a Golang developer in web3 do?
A Golang (Go) developer who works in the web3 space likely focuses on creating and implementing decentralized applications (DApps) using Go and the web3 stack
This stack typically includes technologies like blockchain, smart contracts, and distributed systems
Go is a popular programming language for developing web3 applications because of its simplicity, performance, and support for concurrent programming
The specific tasks and responsibilities of a Golang developer in the web3 space may vary depending on the project and organization they are working for.