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Context
FBTC is a secure, decentralized, and composable BTC asset aimed at liberating Bitcoin's truepower of growth. FBTC provides a liquid Bitcoin asset that adheres to a 1:1 peg with Bitcoin toredefine its role across all blockchain platforms. By fostering DeFi composability, cross-chain interoperability, and promoting the widespread adoption of BTC applications, FBTC represents a beacon for a high-speed, low-friction, and interoperable future where all blockchains and every tokenized economy can flourish. FBTC is powered by early core contributors Antalpha Prime and Mantle.
https://www.fbtc.com/
About the team
We are looking for a Marketing Growth Lead to join as a founding member of the team and help launch and grow the user base for FBTC. You will be responsible for leading strategy across marketing , community and influencers programs, using analytics to inform decisions and driving execution to optimize a Business Development and Marketing budget.
Your Role
Join the team as a founding member and help do what's necessary to bootstrap the project.
Represent the brand at industry events, conferences, and forums, showcasing expertise in thought leadership, and commitment to making FBTC successful.
Own, plan, build, and execute growth and marketing strategies along with the associated budget for FBTC.
Stay up to date with the latest trends, advancements, and opportunities within the DeFi ecosystem, ensuring the project remains at the forefront of innovation and partnership potential.
Collaborate closely with internal teams to align partnership initiatives with overall company goals and objectives.
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Ensure growth metrics are accurately captured and analyzed to understand the effectiveness of growth initiatives to further improve our acquisition spend efficiency.
Your Craft
Considerable experience leading ecosystem / marketing strategy for crypto focused financial institution(s) or reputable DeFi project(s)
Strong relationships with web3 organizations and previous examples of partnerships built and maintained
Proven leadership and managerial skills, with the ability to inspire and motivate a team towards achieving ambitious goals.
Proven track record of negotiating and closing deals to drive revenue growth within the web3 ecosystem
Able to think strategically as a growth lead and can also execute as an individual contributor to quickly test new assumptions
Owned and managed budgets before with a track record of pacing spend in accordance with revenue targets and other goals (CAC, CPL, retention, etc.)
Excellent written and verbal communication skills across a variety of senior stakeholders(both internal and external).