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| Job Position | Company | Posted | Location | Salary | Tags |
|---|---|---|---|---|---|
Binance | Hong Kong, Hong Kong |
| |||
Ripple | San Francisco, CA, United States | $184k - $225k | |||
Ripple | New York, NY, United States | $170k - $200k | |||
Ripple | Miami, FL, United States | $91k - $115k | |||
| Learn job-ready web3 skills on your schedule with 1-on-1 support & get a job, or your money back. | | by Metana Bootcamp Info | |||
Ripple | New York, NY, United States | $132k - $160k | |||
Ripple | Chicago, IL, United States | $132k - $160k | |||
Ripple | Chicago, IL, United States | $132k - $165k | |||
Ripple | New York, NY, United States | $115k - $130k | |||
Ripple | London, United Kingdom | $32k - $58k | |||
Reservoir | New York, NY, United States | $49k - $55k | |||
Integra | Remote | $21k - $60k | |||
Inmobi | Remote |
| |||
Inmobi | Remote | $21k - $65k | |||
Gsrmarkets | Remote | $32k - $58k | |||
Bluecubeservices | Remote | $79k - $100k |
Binance
Hong Kong
Product Manager - Marketing Automation Platform
Asia / Hong Kong / Taiwan, Taipei
Product & Design – Product /
Full-time: Remote /
Remote
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Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 230 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Role Overview
This role is responsible for building the core marketing platform that powers user engagement across multiple channels. You will own backend capabilities including audience management, messaging, campaign orchestration, marketing templates, and workflow automation, enabling internal teams to deliver scalable and efficient marketing operations.
You will work closely with Growth, Marketing, Operations, Data, Engineering, and Compliance teams to continuously improve marketing efficiency through automation, data-driven decision making, and AI-enabled product capabilities.
Responsibilities
- Own the product roadmap and execution for core marketing platform modules, including Push Notifications, User Segments, User Tags, Marketing Templates, Workflow Automation, and Campaign Management.
- Design scalable audience segmentation and tagging capabilities to support flexible targeting across different business scenarios.
- Build marketing orchestration capabilities across multiple channels, including push notifications, email marketing, in-app messaging, scheduling, frequency control, and campaign performance monitoring.
- Design workflow automation that enables marketing actions to be triggered based on user behavior, business events, audience rules, and operational conditions.
- Improve the marketing template platform by providing reusable and configurable templates that help business teams launch campaigns more efficiently.
- Explore AI-powered capabilities to improve marketing operations, including workflow optimization, campaign configuration, content generation, strategy recommendation, and performance evaluation.
- Work closely with cross-functional teams to understand business requirements and translate them into scalable platform solutions.
- Define product requirements, user flows, PRDs, success metrics, and acceptance criteria.
- Continuously improve platform usability, flexibility, operational efficiency, stability, and scalability.
Requirements
- 8+ years of Product Management experience, preferably building backend platforms, CRM systems, marketing platforms, growth products, or data platforms.
- Strong understanding of marketing technology, including audience segmentation, tagging systems, campaign management, messaging platforms, marketing automation, or lifecycle marketing.
- Experience designing scalable platform products that serve multiple internal business teams.
- Familiarity with multi-channel messaging, including push notifications, email marketing, in-app messaging, or similar communication systems.
- Strong product thinking with the ability to balance business needs, platform scalability, and operational efficiency.
- Strong analytical skills with experience defining metrics, evaluating product performance, and driving continuous iteration.
- Interest in applying AI technologies to improve product capabilities, operational efficiency, or business decision-making.
- Excellent communication and stakeholder management skills, with experience working closely with Engineering, Data, Operations, Marketing, and Business teams.
- High ownership with strong attention to product usability and execution quality.
Nice to Have
- Experience with workflow automation, no-code/low-code platforms, CRM modernization, or marketing technology products.
- Experience in fintech, trading platforms, e-commerce, gaming, social products, or international consumer products.
- Familiarity with experimentation frameworks, A/B testing, recommendation or decision systems, or AI-assisted product capabilities.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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What does a marketing manager in web3 do?
A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3
Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space
This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks
Some specific tasks that a marketing manager in web3 might be responsible for include:
- Developing and executing marketing campaigns to promote products or services in web3
- Identifying target markets and customer segments within the web3 ecosystem
- Managing relationships with partners and stakeholders within the web3 community
- Analyzing market trends and consumer behavior in web3
- Monitoring and reporting on the effectiveness of marketing efforts in web3
- Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives