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Binance - Accelerator Program - Brand KOL
We are looking for motivated and enthusiastic Brand KOL BD individuals to join our dynamic team. This is a fantastic opportunity for a young, fresh graduate with strong communication skills to gain hands-on experience in public relations and influencer management within the fast-paced crypto industry.
As a Brand KOL BD member, you will assist in building and maintaining relationships with KOLs, support event coordination, and help manage communications during critical situations. You will be the face of our brand at KOL events and play a key role in ensuring smooth collaboration and positive public perception.
If you are passionate about communication, eager to learn, and ready to contribute to a leading crypto company, we would love to hear from you!
Responsibilities:
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Assist in identifying and engaging KOLs aligned with our brand values.
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Support the Brand team in organizing and attending KOL events, meetings, and networking activities.
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Act as a liaison between the company and KOLs, ensuring timely and professional communication.
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Help manage crisis communications and support resolution efforts with KOLs during sensitive situations.
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Prepare and deliver clear, concise updates and reports on KOL activities and public sentiment.
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Collaborate with cross-functional teams to align KOL strategies with overall PR goals.
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Maintain a professional and presentable image as a representative of the company.
Requirements:
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Recent graduate or final-year student in Communications, Marketing, Public Relations, or related fields.
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Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
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Strong interpersonal skills with the ability to build rapport and maintain professional relationships.
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Presentable, confident, and comfortable attending events and engaging with influencers.
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Proactive, detail-oriented, and able to work effectively in a fast-paced environment.
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Interest in the crypto/blockchain industry is a plus but not mandatory.
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Ability to handle sensitive situations calmly and professionally.
What does a marketing manager in web3 do?
A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3
Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space
This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks
Some specific tasks that a marketing manager in web3 might be responsible for include:
- Developing and executing marketing campaigns to promote products or services in web3
- Identifying target markets and customer segments within the web3 ecosystem
- Managing relationships with partners and stakeholders within the web3 community
- Analyzing market trends and consumer behavior in web3
- Monitoring and reporting on the effectiveness of marketing efforts in web3
- Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives