Marketing Jobs in Web3

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Job Position Company Posted Location Salary Tags

Binance

Dubai, United Arab Emirates

Base

Remote

$90k - $100k

Crypto.com

Singapore, Singapore

$157k - $160k

AI Dogg

Remote

$45k - $75k

Metis.io

Remote

$10k

Robinhood

New York, NY, United States

$85k - $100k

Integra

Remote

$21k - $60k

Coins.ph

Manila, Philippines

$21k - $72k

Cere Network

Berlin, Germany

Buidlpad

Remote

$36k - $60k

Oasisnetwork

Remote

$36k - $65k

Menyala

Remote

$32k - $65k

Sorare

Paris, France

$21k - $54k

Inmobi

Remote

$105k - $110k

Pioneer Talent Program - Content Marketing Specialist

Global / UAE, Dubai / South East Asia
Marketing – Marketing /
Pioneer Talent Program /
Remote

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Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 230 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

About the Pioneer Talent Program 
Are you an early-career professional ready to kickstart your career in the dynamic world of blockchain? Binance’s Pioneer Talent Program is designed to nurture ambitious individuals like you. The program offers full-time roles where participants will gain hands-on expertise via a tailored training curriculum and personalized 1:1 mentorship from industry leaders. Dive behind the scenes of the world’s leading blockchain ecosystem while building the skills to thrive in Web3. Launch your career with purpose—join us in shaping the future of digital innovation.  

Who May Apply
Candidates with up to 5 years of relevant work experience

Responsibilities:

    • Create high-quality content across multiple formats — blogs, CRM, banners, landing pages, press releases, social copy, and video scripts — to support Tier 1 product launches and major global campaigns.
    • Work closely with Product Marketing Managers (PMMs) and cross-functional stakeholders to ensure content clearly explains Binance products, educates users, and drives engagement.
    • Produce compelling content packages for product updates and cross-BU campaigns, ensuring consistency across all channels.
    • Translate complex crypto and Web3 concepts into simple, engaging narratives for global audiences.
    • Edit and improve agency or third-party content to meet Binance’s brand voice and quality standards.
    • Collaborate with SEO and Content teams to optimize existing content for traffic, discoverability, and user experience.
    • Deliver content on time under tight deadlines, adapting quickly to shifting campaign and product marketing needs.
    • Monitor and report performance metrics (e.g. page views, CTR, conversions) to measure impact and guide future improvements.

Requirements:

    • Bachelor’s degree or above, preferably in marketing, journalism, communications, or a related field.
    • 3-5 years (or more) of experience in content marketing, editorial, or copywriting — ideally in crypto, fintech, or tech.
    • Excellent writing and editing skills across multiple formats and channels, with a portfolio demonstrating clarity and impact.
    • Ability to simplify technical or financial products into user-friendly content.
    • Familiarity with SEO principles and content performance metrics.
    • Strong collaboration and communication skills, with the ability to work effectively in cross-functional global teams.
    • Highly organized and adaptable, able to manage multiple projects in a fast-paced environment.
    • Proactive, detail-oriented mindset with a commitment to maintaining quality under pressure.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
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What does a marketing manager in web3 do?

A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3

Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space

This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks

Some specific tasks that a marketing manager in web3 might be responsible for include:

  • Developing and executing marketing campaigns to promote products or services in web3
  • Identifying target markets and customer segments within the web3 ecosystem
  • Managing relationships with partners and stakeholders within the web3 community
  • Analyzing market trends and consumer behavior in web3
  • Monitoring and reporting on the effectiveness of marketing efforts in web3
  • Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives