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ASO & Paid Search Manager (Apple Search Ads & Google Ads)
Asia / Taiwan, Taipei
Marketing – Marketing /
Full-time Onsite or Remote /
Remote
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Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Role Objective:
Drive app growth by improving conversion rates across organic and paid search, increasing installs, ratings, and high-quality in-app events (registrations, trades, purchases).
Responsibilities:
- Conduct in-depth keyword research for App Store Optimization (ASO) and paid search (Apple Search Ads, Google Ads), and apply insights to metadata, campaigns, and creative strategy
- Own and optimize Apple Search Ads and Google Ads performance across both app and web campaigns
- Manage and continuously optimize app store assets (icons, screenshots, videos) and paid search creatives and copy
- Plan and execute A/B tests for app store listings to improve conversion rates
- Monitor app store algorithms and performance trends, leveraging ASO and attribution tools to drive improvements
- Work closely with creative, product, and analytics teams to align ASO and paid search efforts with broader growth goals
Requirements:
- Strong hands-on experience with Apple Search Ads and Google Ads (app and web)
- Proven expertise in ASO strategies and app store algorithms
- Solid experience with AppsFlyer, including deep links and deferred deep links
- Proficiency with ASO and analytics tools (e.g. App Annie, Sensor Tower, StoreMaven, Mobile Action)
- Experience in crypto, fintech, or online trading platforms would be advantageous
- Ideal to have ASO experience across APAC markets
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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What does a marketing manager in web3 do?
A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3
Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space
This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks
Some specific tasks that a marketing manager in web3 might be responsible for include:
- Developing and executing marketing campaigns to promote products or services in web3
- Identifying target markets and customer segments within the web3 ecosystem
- Managing relationships with partners and stakeholders within the web3 community
- Analyzing market trends and consumer behavior in web3
- Monitoring and reporting on the effectiveness of marketing efforts in web3
- Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives