Marketing Jobs in Web3

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Job Position Company Posted Location Salary Tags

Binance

South East Asia

Serotonin

New York, NY, United States

$50k - $75k

Gate

APAC-C1

$39k - $45k

Tradeify

Remote

$54k - $90k

Bitfinex

London, United Kingdom

$88k - $117k

Rain

New York, NY, United States

$147k - $182k

Bitso

México

$32k - $58k

Mysten Labs

United States

$135k - $170k

Kraken

United States

$110k - $220k

Binance

Taipei, Taiwan

Consensys

Remote

$90k - $109k

Bcbgroup

Remote

$92k - $115k

Integra

Remote

$21k - $60k

Inmobi

Remote

Figure

Remote

$118k - $148k

Binance
South East Asia
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PR KOL Specialist - APAC

Asia / South East Asia / India, New Delhi / South Korea, Seoul / Japan, Tokyo
Marketing – Marketing /
Full-time Onsite or Remote /
Hybrid

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Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

We are looking for motivated and enthusiastic PR KOL BD individuals to join our dynamic team. This is a fantastic opportunity for a young, fresh graduate with strong communication skills to gain hands-on experience in public relations and influencer management within the fast-paced crypto industry.

As a PR KOL BD member, you will assist in building and maintaining relationships with KOLs, support event coordination, and help manage communications during critical situations. You will be the face of our brand at KOL events and play a key role in ensuring smooth collaboration and positive public perception.

If you are passionate about communication, eager to learn, and ready to contribute to a leading crypto company, we would love to hear from you!

Responsibilities:

    • Assist in identifying and engaging KOLs aligned with our brand values.
    • Support the PR team in organizing and attending KOL events, meetings, and networking activities.
    • Act as a liaison between the company and KOLs, ensuring timely and professional communication.
    • Help manage crisis communications and support resolution efforts with KOLs during sensitive situations.
    • Prepare and deliver clear, concise updates and reports on KOL activities and public sentiment.
    • Collaborate with cross-functional teams to align KOL strategies with overall PR goals.
    • Maintain a professional and presentable image as a representative of the company.

Requirements:

    • Recent graduate or final-year student in Communications, Marketing, Public Relations, or related fields.
    • Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
    • Strong interpersonal skills with the ability to build rapport and maintain professional relationships.
    • Presentable, confident, and comfortable attending events and engaging with influencers.
    • Proactive, detail-oriented, and able to work effectively in a fast-paced environment.
    • Interest in the crypto/blockchain industry is a plus but not mandatory.
    • Ability to handle sensitive situations calmly and professionally.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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What does a marketing manager in web3 do?

A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3

Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space

This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks

Some specific tasks that a marketing manager in web3 might be responsible for include:

  • Developing and executing marketing campaigns to promote products or services in web3
  • Identifying target markets and customer segments within the web3 ecosystem
  • Managing relationships with partners and stakeholders within the web3 community
  • Analyzing market trends and consumer behavior in web3
  • Monitoring and reporting on the effectiveness of marketing efforts in web3
  • Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives