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Brand Marketing Manager
Taguig City, Metro Manila, Philippines
Marketing – Branding & Community /
Hybrid
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Join the Pioneer Crypto Brand in the Philippines!
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services.
Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.
What you'll do
- Develop and drive the go-to-market brand strategy for Coins.ph’s brand and products.
- Build and expand upon Coin to become top-of-mind for both crypto and mainstream relevant audiences.Â
- Own our brand marketing budget, including oversight of existing brand spend, business cases for incremental spend and reporting on the impact of investment
- Lead brand campaign development and coordination, driving targeted strategies and messaging across audiences, channels, and cross-functional teamsÂ
- Lead our brand positioning (i.e brand voice, positioning, messaging) along with a complementary channel strategy that continuously raises the bar on awareness and consideration
- Build and grow a strong crypto-focused brand designed to aid with overall product awareness, familiarity, and usageÂ
- Grow and establish brand awareness via targeted, well-researched brand sponsorships and partnershipsÂ
- Regularly interface with growth, design, product, and creative to gain buy-in on brand marketing strategies
What we expect from you
- 3-5+ years of experience in brand marketing
- Track record of spearheading brand launches and marketing campaigns that drove significant business results
- Demonstrated ability to build relationships with key stakeholders and influence at all levelsÂ
- Formidable creative narrative and story-telling skills to position Coins.ph as a crypto and finance leader in Philippines and Southeast AsiaÂ
- ​​An appetite to experiment and use non-traditional marketing tactics, backed up by testing measurable and scalable programs that you’ll optimize and launch based on learnings
- Proven track record of delivering results & ability to manage a portfolio/make strategic choices to maximize impactÂ
- Project management, prioritization skills & ability to manage multiple projects at different stages of developmentÂ
- A self-starter with ability to work with a high sense of urgency and entrepreneurial spiritÂ
- Exceptional project & time management skillsÂ
- Strong execution, communication & strategic thinking skills, business savvy and an opportunity seekerÂ
- Ability to anticipate issues and resolve them based on sound business judgment
Join the Coins Team Now!
Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.
Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.
A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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What does a marketing manager in web3 do?
A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3
Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space
This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks
Some specific tasks that a marketing manager in web3 might be responsible for include:
- Developing and executing marketing campaigns to promote products or services in web3
- Identifying target markets and customer segments within the web3 ecosystem
- Managing relationships with partners and stakeholders within the web3 community
- Analyzing market trends and consumer behavior in web3
- Monitoring and reporting on the effectiveness of marketing efforts in web3
- Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives