Marketing Jobs in Web3

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Job Position Company Posted Location Salary Tags

Binance

Dubai, United Arab Emirates

Nearfoundation

Remote

$39k - $45k

Integra

Remote

$21k - $60k

Inmobi

Remote

Gsrmarkets

Remote

$32k - $58k

Bluecubeservices

Remote

$79k - $100k

Blockchain

Remote

$39k - $45k

Tastylive

Remote

$95k - $125k

Bitgo

Remote

$91k - $120k

Bitgo

Remote

$91k - $120k

B2c2

Remote

$105k - $120k

The Tie

New York, NY, United States

$120k - $140k

Crypto.com

Hong Kong, Hong Kong

$54k - $58k

Hive Labs

Remote

$110k - $140k

Tether Operations Limited

Lisbon, Portugal

$104k - $144k

Product Marketing Senior Manager

Taiwan, Taipei / UAE, Dubai
Marketing – Marketing /
Remote

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Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

  • Drive the go-to-market strategy across multiple Binance products

  • Define goals, audience, positioning and messaging, and drive execution of growth initiatives to achieve business outcomes

  • Collaborate across business, marketing and regional teams to deliver on business goals and priorities 

  • Gather key competitive, market and customer insights, to inform product development, business plans and marketing strategies

  • Be customer obsessed. Take customer experience to the next level by being the voice of the market and customer

  • Launch insights-driven marketing programs that drive key business metrics, customer behaviors, and product objectives across audiences and channels

  • Champion Binance’s marketing experimentation culture by testing measurable and scalable programs that you'll optimize and launch based on learnings

  • Attract, coach and develop a talented team of world-class product marketers.

Qualifications

  • Strong interest and experience in cryptocurrency space and community

  • A strong track record of spearheading launches and marketing campaigns that drove significant business results

  • Highly collaborative leadership skills and a proven ability to influence and lead cross-functional teams to meet common goals and objectives

  • Strong business acumen and extensive experience with core analytical concepts like LTV and incrementality

  • Strong ability to synthesize insights and leverage to influence key decisionsA scrappy and resourceful way of operating. You are able to unblock yourself to achieve your goals and are always thinking creatively about your approach to problems

  • An ability to excel at both the strategic and operational levels, and to consistently meet or exceed planned objectives

  • Exceptional written and verbal communication skills. This role demands a strong ability to use the spoken and written word to communicate effectively with all stakeholders

  • A self-starter with ability to work with a high sense of urgency and entrepreneurial spirit

Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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What does a marketing manager in web3 do?

A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3

Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space

This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks

Some specific tasks that a marketing manager in web3 might be responsible for include:

  • Developing and executing marketing campaigns to promote products or services in web3
  • Identifying target markets and customer segments within the web3 ecosystem
  • Managing relationships with partners and stakeholders within the web3 community
  • Analyzing market trends and consumer behavior in web3
  • Monitoring and reporting on the effectiveness of marketing efforts in web3
  • Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives