Marketing Jobs in Web3

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Job Position Company Posted Location Salary Tags

Gauntlet

Remote

$150k - $180k

MLabs

New York, NY, United States

$130k - $150k

Mythicalgames

Remote

$85k - $100k

Improbable

United Kingdom

$39k - $45k

Improbable

United Kingdom

$54k - $100k

Bitpanda

Remote

$86k - $101k

Bitpanda

Remote

$105k - $156k

Tastylive

Remote

$86k - $165k

Kast

Dubai, United Arab Emirates

$91k - $150k

Bullet

Remote

$84k - $90k

Animoca Brands Limited

Hong Kong, Hong Kong

$58k - $96k

Animoca Brands Limited

Hong Kong, Hong Kong

$54k - $90k

Windranger Labs

New York, NY, United States

$90k - $112k

Integra

Remote

$21k - $60k

Inmobi

Remote

Gauntlet
$150k - $180k
New York City / San Francisco / Los Angeles / Remote

Product Marketing Manager

New York City / San Francisco / Los Angeles / Remote
Growth /
Full Time /
Remote

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The role

This is a marketing generalist role with a product marketing lean and real ownership from week one. You'll shape how Gauntlet's products show up in the market: owning positioning, launches, and sales enablement across a portfolio serving $1.5B+ in client TVL for some of the largest fintechs, protocols, and capital allocators moving onchain. Your work sits close to product and BD, and it ships into launches, client conversations, and the stories institutions hear about Gauntlet. You'll also contribute to communications (launch comms, events, social, website) as new products ship. Time will split roughly half product marketing, half comms, shifting with the roadmap.

 

About Gauntlet

Gauntlet builds the financial systems of the future. While much of onchain finance is focused on point solutions, we operate across the entire stack to offer best-in-class vault products. Today we serve over $1.5B in client TVL across some of the largest fintechs/neobanks, protocols, exchanges, and capital allocators in crypto — and, increasingly, traditional asset management. Our team brings together traditional finance and crypto-native expertise to deliver durable, sophisticated products for institutional clients moving onchain.

What you'll do:

  • Own product positioning and messaging for vault products, new strategies, and structured products.
  • Translate positioning into the materials that sell: BD slide decks, landing pages, technical documentation, and proof points.
  • Run product launches end-to-end. Pre-launch data collection, waitlists, launch copy, sales enablement, BD training, mock pitches.
  • Build the sales enablement library. Slide decks, one-pagers, proposals, battlecards, product FAQ.
  • Own the product to marketing feedback loop. Regular sessions with BD to surface objections, adoption blockers, and market signal.
  • Support launch communications. Blog posts and social copy for new product launches (press is handled by an external PR consultant — you coordinate, not pitch).
  • Own the product surface on the website. Product pages, launch announcements, partner integrations.
  • Support co-marketing with partners aligned to Gauntlet's institutional narrative.

What you bring:

  • 3–6 years in product marketing, marketing, or communications at a crypto, fintech, or financial infrastructure company.
  • Strong grasp of technical and financial concepts. Hands-on DeFi knowledge is a real plus, but not a gate. A sharp fintech marketer who ramps fast clears the bar.
  • Strong instinct for product positioning: turning technical work into clear narratives and buyer-ready materials.
  • Experience owning product launches end-to-end.
  • Track record of building sales enablement (decks, one-pagers, proposals, battlecards) that BD actually uses.
  • Solid writing across blog posts and social copy.
  • High proficiency with AI tools — you use LLMs and agents in your day-to-day work and have built things with them. 

Bonus points

  • Prior product marketing experience for DeFi, crypto infrastructure, or fintech products sold to institutional buyers.
  • Prior work with vault products, structured products, credit markets, or tokenization.
  • Experience with GTM playbooks for institutional B2B products.
  • Comarketing experience across a partner ecosystem.

Benefits and Perks:

  • Remote first — work from anywhere in the US & CAN!
  • Regular in-person company retreats and cross-country "office visit" perk
  • 100% paid medical, dental and vision premiums for employees
  • $1,000 WFH stipend
  • Monthly reimbursement for home internet, phone, and cellular data
  • Unlimited vacation
  • 100% paid parental leave of 12 weeks
  • Fertility benefits
  • Opportunity for incentive compensation

The national pay range for this role is $150,000 - $180,000 base plus additional On Target Earnings potential by level and equity in the company. Our salary ranges are based on paying competitively for a company of our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide. Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skill set, and balancing internal equity relative to peers at the company.  
 
#LI-Remote

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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What does a marketing manager in web3 do?

A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3

Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space

This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks

Some specific tasks that a marketing manager in web3 might be responsible for include:

  • Developing and executing marketing campaigns to promote products or services in web3
  • Identifying target markets and customer segments within the web3 ecosystem
  • Managing relationships with partners and stakeholders within the web3 community
  • Analyzing market trends and consumer behavior in web3
  • Monitoring and reporting on the effectiveness of marketing efforts in web3
  • Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives