Marketing Jobs in Web3

Building the Future of Open Finance

Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.

Before you apply, we encourage you to explore our culture page to understand what drives us and how we work.

The team

Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.

Consumer Trading is a full-stack team behind the Consumer experience in Kraken mobile and web applications. Our flagship product allows our clients to instantly buy, sell, convert any combination of stocks, cryptocurrencies and cash. You’ll be a critical member of the Engage group, responsible for building long-term product value and loyalty across our Kraken products—on both mobile and web.

The opportunity

• Define the product strategy and roadmap for engagement and loyalty across Kraken and Pro, aligning it with our growth goals and business unit objectives.

• Own key product metrics such retention rate, session frequency, and LTV.

• Drive product development across the full lifecycle—from discovery and validation to launch and iteration—with a focus on utility, repeat usage, and behavioral reinforcement

• Develop and implement growth loops and in-product mechanics that encourage usage frequency and depth, including gamification, rewards, social features, and habit-forming design

• Collaborate with Engineering, Design, and Analytics to run A/B and multivariate tests at scale, leveraging results to make fast, data-informed decisions

• Partner with Marketing and Lifecycle teams to build targeted engagement campaigns and personalized messaging strategies (e.g., push, in-app, email) based on behavioral insights

• Design and refine client segmentation frameworks to personalize the experience and optimize journeys

• Collaborate closely with Business Leads for Consumer and Pro segments to align product goals with user personas, market demands, and business objectives

What you bring

• 5+ years of product management experience, with 2+ years focused on engagement, retention, or lifecycle growth (preferably in crypto or fintech)

• Strong analytical skills with a proven ability to use data to drive decision-making

• Experience in growth product management with a solid understanding of experimentation, funnel optimization, and behavioral psychology

• A track record of launching successful engagement features such as notifications systems, loyalty/rewards programs, or community-driven features

• Experience working with both mobile and web apps, and comfort navigating technical conversations with engineers

• Deep empathy for users combined with a strong business sense

• Strong communication and stakeholder management skills; you can influence at multiple levels of the organization

• Experience working with both mobile and web apps, and comfort navigating technical conversations with engineers

• Enthusiasm for Bitcoin and the cryptocurrency ecosystem, with a deep belief in our mission

Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Our commitment

Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.

We may ask candidates to complete job-related skills or work->

As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.

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