Marketing Jobs in Web3

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Job Position Company Posted Location Salary Tags

Associate Growth Marketer Emails Partnerships L1

CoinGecko

Malaysia

$68k - $75k

Affiliate Manager Thailand

Binance

Bangkok, Thailand

Marketing Lead

Fun

New York, NY, United States

$88k - $112k

Social Media Content Manager

Binance

Bogota, Colombia

Growth Campaign Manager

Binance

Bogota, Colombia

Marketing Designer

LI.FI

Remote

$60k - $80k

Principal Product Marketing Manager Payward Services

Kraken

United States

$116k - $259k

Marketing Operations Lead Breakout Prop

Kraken

United States

$96k - $192k

Marketing Summer Associate

Groma

Remote

$20k

Binance Accelerator Program Affiliate CIS

Binance

Tbilisi, Georgia

Director of Marketing

Moonsong Labs

London, United Kingdom

$105k - $165k

Content Marketing Manager Remote 100% Worldwide CET timezone

Bitfinex

Milan, Italy

$88k - $120k

Permance Marketing Manager

moonshot.money

United States

$90k - $115k

Growth Marketing Ops Simple Earn

Binance

Asia

Vibe Marketer

Nansen

Remote

$39k - $45k

CoinGecko
$68k - $75k estimated
Malaysia
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Associate Growth Marketer, Emails & Partnerships (L1)

Malaysia
Marketing – Growth Marketing /
Full-time /
Remote

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CoinGecko is a global leader in tracking cryptocurrency data. Operating since 2014, CoinGecko has built the world's largest cryptocurrency data platform, tracking over 10,000 tokens across more than 400 exchanges, serving over 300 million page views in more than 100 countries, and handling more than 45 billion API calls every month. We are proud to have played a major part in mainstream awareness, adoption, and education of cryptocurrency globally.

We at CoinGecko believe that cryptocurrency and blockchain will define the future of finance, bringing greater financial and economic freedom around the world. In anticipation of that future, CoinGecko is building the foundation to scale cryptocurrency market data to serve billions.

We practice transparent salaries and a level structure at CoinGecko:
• The salary for this position is RM6,669 - RM7,336.
• Learn more about our level structure at CoinGecko's Career Progression.

What You Will Be Doing

  • Increase Digital Presence: Improve the reach of our product and brand across key marketing channels (eg. email, content, socials, partnerships), and contribute towards various projects for the broader team when needed.
  • Content Marketing: Create content (leveraging AI and/or freelancers) that helps users discover, understand, and adopt CoinGecko’s products, tackling all stages of the consideration and conversion funnel, while maintaining high standards for clarity, structure, and readability.
  • Content Production: Produce high-quality and engaging content that can be adapted and repurposed for cross-channel use. Manage all aspects of content production within your channel from ideation to implementation, including everything from market research, copywriting, basic design, and distribution—while ensuring we’re meeting internal guidelines and delivering value to users.
  • Landing Page Creation: Support the creation and optimization of landing pages across products, ensuring accurate content and messaging, clean formatting, and alignment with SEO and CRO best practices.
  • Email Marketing: Own and manage email campaigns and lifecycle automations across CoinGecko and GeckoTerminal, including drafting, formatting, and sending emails to engage and activate users. Continuously test, optimize, and improve campaign performance (open rates and CTR).
  • Partnerships: Support and execute co-marketing initiatives with external partners, including alignment, coordination, asset delivery, and stakeholder management to ensure successful execution of partnership commitments.
  • Social Media Management: Independently own and manage all of CoinGecko’s and GeckoTerminal’s social channels including X (Twitter), Instagram, Facebook, Threads, Telegram, and LinkedIn.
  • Campaign Management: Execute end-to-end user campaigns and product launches, including project management, setup, and cross-functional collaboration to ensure the timely delivery of campaign deliverables.
  • Stay Plugged-In: Stay up-to-date with the latest cryptocurrency and marketing trends, trendjack relevant narratives, and remain sensitive to market sentiment to ensure timely and relevant campaigns.
  • Maintain Playbooks: Participate in knowledge-sharing activities and ensure that existing workflows and new learnings are documented well.
  • Performance Reporting: Analyze and report on performance metrics across various channels, utilizing insights to improve future campaigns and content. Communicate feedback and learnings regularly.
  • Operational Support: Support existing workflows and ensure high-quality, timely execution of assigned tasks.
  • Work closely with team members, cross-functionally, and external freelancers.
  • You are required to support any ad hoc tasks as required by the company.

What We Look For In You

  • You are a developing T-shaped Marketer with at least 3-6 months of relevant work or internship experience. More importantly you have a strong interest in one (or more) marketing channels, such as social media, videos, content marketing, digital PR, etc. Having a Bachelor’s degree in Business, Marketing, Communications or relevant fields is a plus.

  • Marketing Foundations: You have basic knowledge of various marketing skills such as market research, copywriting, storytelling, design (ie. Adobe, Canva), branding, UI/UX (ie. Figma), HTML/CSS and analytics (ie. GSheets, Google Analytics, SQL).

  • Domain Knowledge: Passion for cryptocurrency, blockchain, or financial markets is a huge plus. Upon joining the team, you are expected to build a good understanding of our users, what are their needs vs wants, what is trending in the market, and be able to address their needs within the channels or content you own.

  • Bias to Action: You are proactive in getting the job done and eager to find ways to upskill yourselves. You actively seek out new ways of working to improve your work, you are comfortable asking for advice. And more importantly, you apply what you learn.

  • Operational Excellence: You have a keen eye for detail and an exceptionally high bar for accuracy and quality, and deliver work on time. You also hold your peers to similar standards in their work.

  • Strong Opinions, Loosely Held: You like making decisions based on data or qualitative evidence. You have an opinion on which decision to take, but are also humble enough to embrace better ideas from others.

  • Entrepreneurial: You are self-motivated, resourceful, curious, creative, eager to move projects along, and yet patient enough to see things through to move the needle. 

  • Excellent Communicator: You are fluent in written and spoken English. You are a sound communicator who is able to build working relationships.

Perks at CoinGecko:
• Remote Work Flexibility: Work wherever you feel most productive. We also provide office space in 1Powerhouse (Malaysia) and WeWork (Singapore) if you ever feel like meeting your colleagues in person.
• Comprehensive Insurance Coverage: We provide life and hospitalization coverage for you, along with hospitalization coverage for your dependents.
• Virtual Share Options: You'll be entitled to virtual options, with terms and conditions.
• Bonus: You’ll be entitled to a bonus, with terms and conditions.
• Parking Allowance: Allocated on a claim basis to ease the cost of travelling.
• Meal Allowance: You will be given a monthly fixed allowance of RM600 or SGD400 to subsidize the cost of your meals.
• Learning Allowance: You will be allocated an annual budget of USD500 (claim basis) to help you continuously learn in the pursuit of your professional and personal development.
• Social Activity Allowance: Want to set a date to watch a movie or play futsal with your colleagues? Get it organized and we subsidize a portion (claim basis) of the cost.
• Annual Company Offsite: We gather once a year to meet each other in person, reflect on the year, and partake in social activities!

CoinGecko is an equal employment opportunity employer. Qualified candidates are considered for employment without regard to race, religion, gender, gender identity, sexual orientation, national origin, age, military or veteran status, disability, or any other characteristic protected by applicable law.

Interested in being a Gecko? Hit the apply button to get started on your application!

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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What does a marketing manager in web3 do?

A marketing manager in web3 is responsible for promoting and selling products or services in the decentralized web, also known as web3

Overall, a marketing manager in web3 plays a critical role in helping organizations succeed in this rapidly evolving and innovative space

This involves developing and implementing marketing strategies that are tailored to the unique characteristics of web3, such as the use of blockchain technology and decentralized networks

Some specific tasks that a marketing manager in web3 might be responsible for include:

  • Developing and executing marketing campaigns to promote products or services in web3
  • Identifying target markets and customer segments within the web3 ecosystem
  • Managing relationships with partners and stakeholders within the web3 community
  • Analyzing market trends and consumer behavior in web3
  • Monitoring and reporting on the effectiveness of marketing efforts in web3
  • Collaborating with other teams, such as product development and sales, to ensure that marketing efforts align with business objectives