Marketing Jobs in Web3

HUMAN Protocol tokenizes and automates the secure publishing of jobs, management of associated tasks, and distribution of rewards across workforces. It offers a new way for humans and machines to connect and collaborate, and functions as a blockchain-based infrastructure for the creation of secure, globally accessible job markets.

By improving the means through which human and machine labor is published, accessed, and rewarded, we aim to improve how HUMANity works. This starts with reshaping how humans work with other humans, and extends to the goal of building a secure and responsible mechanism for machines helping humans achieve their potential.

HUMAN's vision is to create a more human world: disintermediated yet connected, with many viewpoints and backgrounds accounted for and represented, in which value produced is rewarded.

We are looking for a Performance Marketing Manager in the blockchain space to develop, implement, track and optimize our paid acquisition campaigns across all digital channels.

Responsibilities

• Create and execute a strong performance marketing strategy & execution plan.
• Develop and manage prospecting and remarketing campaigns.
• Manage budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC.
• Successfully plan, execute, optimize for key traffic KPIs via paid, organic & owned media channels.
• Identify and test new channels to continue to meet or exceed established KPIs.Run A/B tests to identify the best performing ads.
• Work closely with the Marketing Director to share funnel conversion improvement ideas, feedback & present results..Work with the Marketing team to ensure messaging across all channels is consistent and aligned.

• Ensure budget is spent across performance channels efficiently.

• Proven experience as a performance marketing manager or similar role in the blockchain space with 2+ years of experience.

• Highly creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate.

• Hands on experience with managing campaigns to drive brand awarenes and bottomline user acquisitions.

• Experience in optimizing landing pages and user funnels.

• Experience with A/B and multivariate tests.

• Solid knowledge of website analytics tools.

• Indepth knowledge of performance marketing metrics.

• Working knowledge of ad serving tools.

• Experience in setting up and optimizing Google Adwords campaigns.

• Strong analytical skills and data-driven thinking.

• Up-to-date with the latest trends and best practices in online marketing and measurement

Human Protocol focuses on Machine Learning and Blockchain / Cryptocurrency. Their company has offices in Singapore. They have a small team that's between 1-10 employees.

You can view their website at https://hmt.ai/