Marketing Manager Jobs in Web3

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

• Reviewing, editing, and updating content for blog, PR, website, video scripts, UX/UI, social media and similar platforms
• Create a content strategy and calendar that maps to strategic goals and target audience (Education hub, Research articles, branding message and product tutorial videos)
• Create educational and thought leadership articles 
• Drive effective and creative marketing campaigns, working cross-functionally with design, content, product, and other teams (Social media & branding campaigns)
• Collaborate with product and business development, marketing specialists, designers, video editors, and other teams and creatives to quickly draft engaging content pieces 
• Incorporate SEO best practices into writing, including the integration of keywords, in-line links, formatting and more.
• Expand our reach by leveraging owned, earned and paid distribution channels, including social media, communities, paid-ads, media outlets and influencers.
• Moderate Chinese forums and chat groups to interact with the community and increase positive engagement.

Requirements:

• Excellent writing and research skills, strong attention to detail.
• Excellent command of English and Chinese with exceptional writing and communication skills
• Bachelor's or higher degree, ideally, in English, Journalism, Media, Communications, Marketing or related fields.
• 2 years of content creation and/or editorial experience (in cryptocurrency, DeFi, and/or Fintech preferred).
• Able to produce other forms of content such as infographics, images, videos, and memes
• Highly organised and comfortable working across time zones and multiple projects
• Strong ability to multitask and work quickly under tight daily deadlines.
• Fundamental understanding of web traffic metrics, analytics and content optimisation.
• Share a portfolio of writing samples.

• Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

• Fast moving, challenging and unique business problems

• International work environment and flat organisation

• Great career development opportunities in a growing company

• Possibility for relocation and international transfers mid-career

• Competitive salary

• Flexible working hours, Casual work attire