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Product Manager, Onboarding (Main App)
Hong Kong, Hong Kong SAR
Corporate – Product Management /
Full-time /
Hybrid
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Our Product Management team drives product initiatives from inception through execution, makes impacts and launches products/features across our global footprint. We collaborate closely with engineers, designers, analysts, marketers, and other cross-functional team members to ship remarkable features and products.
The Role
As the Product Manager for Main App Onboarding at Crypto.com, you are the architect of the "First Mile." You will own the critical window from the moment a user downloads the app to the moment they make their first trade. You will navigate the complex intersection of global compliance, fraud prevention, and world-class UI/UX to ensure our users have a seamless entry into the crypto ecosystem.
Job Responsibilities:
- Vision & Strategy: Define and execute a high-impact onboarding strategy that reduces "time-to-trade" while maintaining institutional-grade security.
- Growth Optimization: Lead A/B testing and conversion rate optimization across the entire sign-up funnel to minimize drop-offs.
- Compliance-First Design: Partner with Global Compliance to embed localized KYC/AML requirements into the product without sacrificing the user experience.
- Vendor Ecosystem: Manage and optimize integrations with third-party identity verification and liveness-detection vendors to improve pass rates and reduce costs.
- Technical Roadmap: Build and prioritize a data-backed roadmap, balancing technical debt, localized regulatory shifts, and new feature launches.
- Cross-Functional Leadership: Lead "squads" of Engineers, Designers, and Data Scientists to ship high-quality features in a fast-paced, 24/7 market environment.
- Competitive Intelligence: Stay ahead of the curve by monitoring the onboarding trends to ensure Crypto.com remains the industry benchmark.
Job Requirements:
- Experience: 6+ years in Product Management, ideally within FinTech, Neo-banking, or Crypto. Experience with identity verification or high-friction funnels is a significant plus.
- Data-Obsessed: Mastery of product analytics (e.g., Mixpanel, Amplitude, or Tableau) to diagnose funnel friction and measure success.
- Regulatory Fluency: A solid understanding of global KYC/KYB standards and how they translate into digital product requirements.
- Technical Guts: Comfortable discussing API integrations and backend logic with engineers while maintaining a "user-first" mentality.
- Execution Mindset: Proven track record of taking ownership in a decentralized, fast-moving environment. You are a "doer" who thrives under pressure.
- Collaborative Spirit: Ability to influence stakeholders across Legal, Risk, Marketing, and Engineering without formal authority.
Life @ Crypto.com
Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.
Transformational and proactive working environment. Elevate employees to find thoughtful and innovative solutions.
Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.
Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.
One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.
Are you ready to kickstart your future with us?
Benefits
Competitive salary
Medical insurance package with extended coverage to dependents
Attractive annual leave entitlement including: birthday, work anniversary
Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.
Work Perks: crypto.com visa card provided upon joining
Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.
About Crypto.com:
Founded in 2016, Crypto.com serves more than 80 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.
Learn more at https://crypto.com.
Crypto.com is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. Crypto.com values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.
Personal data provided by applicants will be used for recruitment purposes only.
Please note that only shortlisted candidates will be contacted.
We may use artificial intelligence tools to analyze the content of your Resume/CV against the specific requirements for the position. The purpose is to support our recruitment team in reviewing applications more effectively. These tools assist our recruitment team in their evaluation of your application by providing recommendations, but they do not replace human judgment. Final hiring decisions are ultimately made by humans who consider the insights generated by the tools along with other relevant information. If you would like more details about how your personal information is processed, please contact us.
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What does a product manager in web3 do?
A product manager in web3, also known as a decentralized web or web3, is responsible for overseeing the development and strategy of a product or service that is built on top of a decentralized network, such as a blockchain
This type of product manager typically works with cross-functional teams, including developers, designers, and business stakeholders, to identify and prioritize product features and roadmaps
They also play a key role in defining the product vision and ensuring that it aligns with the broader goals of the organization
Some specific responsibilities of a product manager in web3 may include:
- Developing a deep understanding of decentralized technologies, such as blockchain and distributed ledger systems, and how they can be used to create value for customers.
- Working with engineers and designers to identify and prioritize product features and roadmaps, and ensure that they align with the overall product vision.
- Collaborating with business stakeholders, such as marketing, sales, and operations teams, to understand customer needs and develop strategies for meeting them.
- Monitoring market trends and competitors to identify opportunities for innovation and growth.
- Communicating product plans and progress to stakeholders, including executives and investors.
- Managing the product development process, including coordinating the work of cross-functional teams and ensuring that projects are delivered on time and on budget.