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About Crypto.com

Crypto.com was founded in 2016 on a simple belief: it's a basic human right for everyone to control their money, data and identity.

With over 10 million users on its platform today, Crypto.com provides a powerful alternative to traditional financial services, turning its vision of "cryptocurrency in every wallet" into reality, one customer at a time.

Crypto.com is built on a solid foundation of security, privacy and compliance and is the first cryptocurrency company in the world to have ISO27001:2013 and PCI:DSS 3.2.1, Level 1 compliance. Crypto.com is headquartered in Hong Kong with a 3000+ strong global team.

For more information, please visit www.crypto.com.

What will make your role exciting

We are currently looking for CRM Product Manager’s to work closely with the Global Sales Operation Team to determine their needs and solutions and work closely with them on building CRM platforms to support there sales and marketing strategies. This role will enable this potential joiner the opportunity to build up sales operation CRM platform involving product research, product selection all the way through to implementing the produces/platforms. Looking at ways to streamline operational processes within the sales team.

Responsibilities:

• Work with internal stakeholders (MD, Heads of Institutional sales, Sales Operations team, Product teams) on building, implementing and constantly improving CRM platforms
• Propose, design, and launch CRM campaigns and workflows for the Sales operation team in collaboration with Sales operation team, Product, User Acquisition, Marketing, and Tech teams
• Map user journeys and optimise campaigns for funnel conversion
• Drive platform retention, loyalty, engagement, and usage metrics for the Crypto.com products and services (e.g. DAU/MAU, purchases)
• Devise ways to improve usage of the CRM platform by automatic basic, everyday tasks
• Pulling reports from the CRM platform into data visualisation tools
• Meeting with other stakeholders and teams to analyse industry trends and tailor CRM campaigns to meet business objectives
• Assess and plan data points to integrate with CRM platform

• Minimum of 4+ years’ experience working within a financial institution / Fintech company
• Must have experience working with sales operations teams
• Candidates with less experience will be considered for a Junior Product Manager position
• Expertise and proven experience in CRM software (e.g. Braze, Hubspot, Salesforce, Marketo)

Qualifications

• BA/BS degree in Business Administration, Mathematics, Statistics, Information System, Computer Science, Business Analytics, Data Science or relevant field
• Ability to integrate CRM platform with internal data visualization platforms and customer data platforms (CDPs)
• Strong experience with Google Analytics and Google Tag Manager, including analytics, tag implementation, conversion tracking
• Excellent skills in MS Office suite of programmes
• Excellent command of English, both written and verbally
• Proficiency in building email templates via HTML
• Proficiency in SQL or Python and other programming languages
• Experience in copywriting and/or design a plus

• We offer an attractive compensation package working in a cutting-edge field of Fintech.
• Huge responsibilities from Day 1. Be the owner of your own learning curve. The possibilities are limitless and depend on you
• You get to work in a very dynamic environment and be part of an international team
• You will get to have involvement in developing a brand-new product from scratch alongside with a talented team